Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 100.00% is in line with its 5-year average of 100.00%, around the middle of its 5-year range (100.00%–100.00%).
As of the fiscal period ended Tuesday, March 31, 2026. In line with its 12-month average of 100.00%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
100.00%
GROSS MARGIN AVG TTM
100.00%
GROSS MARGIN AVG 3Y
100.00%
GROSS MARGIN AVG 5Y
100.00%
GROSS MARGIN AVG 10Y
100.00%
GROSS MARGIN AVG 15Y
96.35%
GROSS MARGIN AVG 20Y
82.80%
CURRENT VS TTM AVG
0.00%
CURRENT VS 3Y AVG
0.00%
CURRENT VS 5Y AVG
0.00%
CURRENT VS 10Y AVG
0.00%
CURRENT VS 15Y AVG
+3.79%
CURRENT VS 20Y AVG
+20.78%
SECTOR MEDIAN · CONSUMER CYCLICAL
37.11%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+169.47%
vs the sector median at left
Booking Holdings Inc.
Market Cap
$137.51B
Gross Margin
100.00%
TTM Avg
100.00%
3Y Avg
100.00%
5Y Avg
100.00%
Market Cap
$117.67B
Gross Margin
20.36%
TTM Avg
25.49%
3Y Avg
26.08%
5Y Avg
25.78%
Market Cap
$117.66B
Gross Margin
55.98%
TTM Avg
58.60%
3Y Avg
64.02%
5Y Avg
64.98%
Market Cap
$116.43B
Gross Margin
33.80%
TTM Avg
32.36%
3Y Avg
31.89%
5Y Avg
31.76%
Market Cap
$170.33B
Gross Margin
31.44%
TTM Avg
30.78%
3Y Avg
29.79%
5Y Avg
28.56%
Market Cap
$101.02B
Gross Margin
17.02%
TTM Avg
17.24%
3Y Avg
17.84%
5Y Avg
17.29%
Market Cap
$98.73B
Gross Margin
21.38%
TTM Avg
20.83%
3Y Avg
21.30%
5Y Avg
19.87%
Market Cap
$91.33B
Gross Margin
43.86%
TTM Avg
45.30%
3Y Avg
47.26%
5Y Avg
45.76%
Market Cap
$188.11B
Gross Margin
57.35%
TTM Avg
57.08%
3Y Avg
57.06%
5Y Avg
55.53%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | $137.51B | 100.00% | 100.00% | 100.00% | 100.00% |
| Starbucks Corporation (SBUX)vs › | $117.67B | 20.36% | 25.49% | 26.08% | 25.78% |
| PDD Holdings Inc. (PDD)vs › | $117.66B | 55.98% | 58.60% | 64.02% | 64.98% |
| Lowe's Companies, Inc. (LOW)vs › | $116.43B | 33.80% | 32.36% | 31.89% | 31.76% |
| The TJX Companies, Inc. (TJX)vs › | $170.33B | 31.44% | 30.78% | 29.79% | 28.56% |
| BYD Company Limited (BYDDY)vs › | $101.02B | 17.02% | 17.24% | 17.84% | 17.29% |
| Marriott International, Inc. (MAR)vs › | $98.73B | 21.38% | 20.83% | 21.30% | 19.87% |
| MercadoLibre, Inc. (MELI)vs › | $91.33B | 43.86% | 45.30% | 47.26% | 45.76% |
| McDonald's Corporation (MCD)vs › | $188.11B | 57.35% | 57.08% | 57.06% | 55.53% |
| Airbnb, Inc. (ABNB)vs › | $83.74B | 82.91% | 83.02% | 82.75% | 80.97% |
Gross Margin
100.0%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-03-31 | 100.00% |
| 2025-12-31 | 100.00% |
| 2025-09-30 | 100.00% |
| 2025-06-30 | 100.00% |
| 2025-03-31 | 100.00% |
| 2024-12-31 | 100.00% |
| 2024-09-30 | 100.00% |
| 2024-06-30 | 100.00% |
| 2024-03-31 | 100.00% |
| 2023-12-31 | 100.00% |
| 2023-09-30 | 100.00% |
| 2023-06-30 | 100.00% |
| 2023-03-31 | 100.00% |
| 2022-12-31 | 100.00% |
| 2022-09-30 | 100.00% |
| 2022-06-30 | 100.00% |
| 2022-03-31 | 100.00% |
| 2021-12-31 | 100.00% |
| 2021-09-30 | 100.00% |
| 2021-06-30 | 100.00% |
| 2021-03-31 | 100.00% |
| 2020-12-31 | 100.00% |
| 2020-09-30 | 100.00% |
| 2020-06-30 | 100.00% |
| 2020-03-31 | 100.00% |
| 2019-12-31 | 100.00% |
| 2019-09-30 | 100.00% |
| 2019-06-30 | 100.00% |
| 2019-03-31 | 100.00% |
| 2018-12-31 | 100.00% |
| 2018-09-30 | 100.00% |
| 2018-06-30 | 100.00% |
| 2018-03-31 | 100.00% |
| 2017-12-31 | 98.82% |
| 2017-09-30 | 98.78% |
| 2017-06-30 | 97.77% |
| 2017-03-31 | 96.68% |
| 2016-12-31 | 96.93% |
| 2016-09-30 | 97.25% |
| 2016-06-30 | 95.07% |
| 2016-03-31 | 94.01% |
| 2015-12-31 | 93.97% |
| 2015-09-30 | 94.98% |
| 2015-06-30 | 91.78% |
| 2015-03-31 | 90.85% |
| 2014-12-31 | 91.01% |
| 2014-09-30 | 92.37% |
| 2014-06-30 | 88.67% |
| 2014-03-31 | 85.67% |
| 2013-12-31 | 86.51% |
| 2013-09-30 | 87.63% |
| 2013-06-30 | 82.36% |
| 2013-03-31 | 77.55% |
| 2012-12-31 | 78.93% |
| 2012-09-30 | 81.84% |
| 2012-06-30 | 75.68% |
| 2012-03-31 | 71.66% |
| 2011-12-31 | 73.14% |
| 2011-09-30 | 75.73% |
| 2011-06-30 | 67.94% |
| 2011-03-31 | 62.50% |
| 2010-12-31 | 65.42% |
| 2010-09-30 | 66.50% |
| 2010-06-30 | 58.02% |
| 2010-03-31 | 54.61% |
| 2009-12-31 | 57.81% |
| 2009-09-30 | 59.40% |
| 2009-06-30 | 50.56% |
| 2009-03-31 | 45.09% |
| 2008-12-31 | 50.50% |
| 2008-09-30 | 56.28% |
| 2008-06-30 | 49.37% |
| 2008-03-31 | 44.92% |
| 2007-12-31 | 47.83% |
| 2007-09-30 | 48.49% |
| 2007-06-30 | 44.18% |
| 2007-03-31 | 39.72% |
| 2006-12-31 | 38.27% |
| 2006-09-30 | 39.41% |
| 2006-06-30 | 34.39% |
| 2006-03-31 | 29.86% |
| 2005-12-31 | 31.84% |
| 2005-09-30 | 30.91% |
| 2005-06-30 | 24.47% |
| 2005-03-31 | 24.73% |
| 2004-12-31 | 25.59% |
| 2004-09-30 | 21.67% |
| 2004-06-30 | 20.73% |
| 2004-03-31 | 19.35% |
| 2003-12-31 | 17.66% |
| 2003-09-30 | 16.70% |
| 2003-06-30 | 16.90% |
| 2003-03-31 | 16.45% |
| 2002-12-31 | 15.45% |
| 2002-09-30 | 15.73% |
| 2002-06-30 | 15.81% |
