Booking Holdings Inc. (BKNG) PS Ratio: 4.70
Is Booking Holdings Inc.’s P/S ratio high or low?
Booking Holdings Inc.'s P/S ratio of 4.70 is 34% below its 5-year average of 7.16, near the low end of its 5-year range (4.40–16.86).
The P/S ratio for Booking Holdings Inc. (BKNG) is 4.70 as of Tuesday, June 9, 2026. It is below its 12-month average by 25.42% (6.30).
BKNG PS Ratio Chart
BKNG Average PS Ratio Chart
BKNG Current vs Average PS Ratio Chart
BKNG PS Ratio Metrics
PS RATIO
4.70
PS RATIO AVG TTM
6.30
PS RATIO AVG 3Y
6.28
PS RATIO AVG 5Y
7.16
PS RATIO AVG 10Y
7.27
PS RATIO AVG 15Y
7.40
PS RATIO AVG 20Y
6.48
CURRENT VS TTM AVG
-25.42%
CURRENT VS 3Y AVG
-25.14%
CURRENT VS 5Y AVG
-34.32%
CURRENT VS 10Y AVG
-35.32%
CURRENT VS 15Y AVG
-36.49%
CURRENT VS 20Y AVG
-27.51%
BKNG Competitors' PS Ratio
| NAME | MARKET CAP | PS RATIO | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | — | 4.70 | 6.30 | 6.28 | 7.16 |
| Lowe's Companies, Inc. (LOW) | $121.88B | 1.38 | 1.61 | 1.56 | 1.51 |
| Starbucks Corporation (SBUX) | $111.02B | 2.90 | 2.81 | 2.91 | 3.30 |
| Marriott International, Inc. (MAR) | $103.79B | 3.99 | 3.21 | 2.98 | 3.25 |
| MercadoLibre, Inc. (MELI) | $83.20B | 2.62 | 4.14 | 4.97 | 6.32 |
| Hilton Worldwide Holdings Inc. (HLT) | $77.99B | 6.47 | 5.85 | 5.25 | 5.76 |
| Airbnb, Inc. (ABNB) | $77.96B | 6.31 | 6.82 | 8.17 | 11.03 |
| General Motors Company (GM) | $75.52B | 0.42 | 0.35 | 0.31 | 0.38 |
| Ross Stores, Inc. (ROST) | $73.60B | 3.10 | 2.62 | 2.37 | 2.23 |
| The TJX Companies, Inc. (TJX) | $182.13B | 3.00 | 2.81 | 2.44 | 2.18 |
P/S vs. its own history
At 4.70, P/S is cheaper than usual — richer than 21% of its 20-year range.
20-year low
1.05
median
6.61
20-year high
17.13
Sales Valuation
P/S Ratio
4.70
Market Cap / Annual Revenue
Booking Holdings Inc. PS Ratio Formula & Definition
PS Ratio = Market Cap / Revenue (TTM)
The price-to-sales ratio compares market capitalization to trailing revenue. It is useful for valuing companies with little or no earnings.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Booking Holdings Inc. PS Ratio FAQ
- What is the P/S ratio for Booking Holdings Inc. (BKNG)?
- The P/S ratio for BKNG stock is 4.70.
- Is Booking Holdings Inc.'s P/S ratio high or low?
- Booking Holdings Inc.'s P/S ratio of 4.70 is 34% below its 5-year average of 7.16, near the low end of its 5-year range (4.40–16.86).
- What is the TTM average P/S ratio for Booking Holdings Inc. (BKNG)?
- The TTM average P/S ratio for BKNG stock is 6.30.
- What is the 3Y average P/S ratio for Booking Holdings Inc. (BKNG)?
- The 3Y average P/S ratio for BKNG stock is 6.28.
- What is the 5Y average P/S ratio for Booking Holdings Inc. (BKNG)?
- The 5Y average P/S ratio for BKNG stock is 7.16.
- What is the 10Y average P/S ratio for Booking Holdings Inc. (BKNG)?
- The 10Y average P/S ratio for BKNG stock is 7.27.
- What is the 15Y average P/S ratio for Booking Holdings Inc. (BKNG)?
- The 15Y average P/S ratio for BKNG stock is 7.40.
- What is the 20Y average P/S ratio for Booking Holdings Inc. (BKNG)?
- The 20Y average P/S ratio for BKNG stock is 6.48.
Booking Holdings Inc. PS Ratio History
| DATE | PS RATIO |
|---|---|
| 2026-06-09 | 4.70 |
| 2026-06-08 | 4.65 |
| 2026-06-05 | 4.76 |
| 2026-06-04 | 4.80 |
| 2026-06-03 | 4.73 |
| 2026-06-02 | 4.80 |
| 2026-06-01 | 4.85 |
| 2026-05-29 | 4.80 |
| 2026-05-28 | 4.87 |
| 2026-05-27 | 4.83 |
| 2026-05-26 | 4.68 |
| 2026-05-22 | 4.62 |
| 2026-05-21 | 4.58 |
| 2026-05-20 | 4.50 |
| 2026-05-19 | 4.43 |
| 2026-05-18 | 4.45 |
| 2026-05-15 | 4.42 |
| 2026-05-14 | 4.43 |
| 2026-05-13 | 4.45 |
| 2026-05-12 | 4.60 |
| 2026-05-11 | 4.53 |
| 2026-05-08 | 4.76 |
| 2026-05-07 | 4.91 |
| 2026-05-06 | 4.83 |
| 2026-05-05 | 4.81 |
| 2026-05-04 | 4.75 |
| 2026-05-01 | 4.86 |
| 2026-04-30 | 4.83 |
| 2026-04-29 | 4.99 |
| 2026-04-28 | 4.97 |
| 2026-04-27 | 5.38 |
| 2026-04-24 | 5.46 |
| 2026-04-23 | 5.36 |
| 2026-04-22 | 5.44 |
| 2026-04-21 | 5.79 |
| 2026-04-20 | 5.82 |
| 2026-04-17 | 5.82 |
| 2026-04-16 | 5.59 |
| 2026-04-15 | 5.63 |
| 2026-04-14 | 5.49 |
| 2026-04-13 | 5.37 |
| 2026-04-10 | 5.26 |
| 2026-04-09 | 5.35 |
| 2026-04-08 | 5.49 |
| 2026-04-07 | 5.26 |
| 2026-04-06 | 5.34 |
| 2026-04-02 | 5.09 |
| 2026-04-01 | 5.07 |
| 2026-03-31 | 5.11 |
| 2026-03-30 | 4.99 |
| 2026-03-27 | 4.93 |
| 2026-03-26 | 5.11 |
| 2026-03-25 | 5.14 |
| 2026-03-24 | 5.20 |
| 2026-03-23 | 5.33 |
| 2026-03-20 | 5.24 |
| 2026-03-19 | 5.21 |
| 2026-03-18 | 5.31 |
| 2026-03-17 | 5.39 |
| 2026-03-16 | 5.21 |
| 2026-03-13 | 5.14 |
| 2026-03-12 | 5.11 |
| 2026-03-11 | 5.24 |
| 2026-03-10 | 5.30 |
| 2026-03-09 | 5.38 |
| 2026-03-06 | 5.52 |
| 2026-03-05 | 5.59 |
| 2026-03-04 | 5.16 |
| 2026-03-03 | 5.04 |
| 2026-03-02 | 5.07 |
| 2026-02-27 | 5.14 |
| 2026-02-26 | 5.15 |
| 2026-02-25 | 5.05 |
| 2026-02-24 | 4.93 |
| 2026-02-23 | 4.69 |
| 2026-02-20 | 4.94 |
| 2026-02-19 | 4.86 |
| 2026-02-18 | 5.18 |
| 2026-02-17 | 5.18 |
| 2026-02-13 | 5.18 |
| 2026-02-12 | 5.20 |
| 2026-02-11 | 5.39 |
| 2026-02-10 | 5.35 |
| 2026-02-09 | 5.30 |
| 2026-02-06 | 5.57 |
| 2026-02-05 | 5.56 |
| 2026-02-04 | 5.76 |
| 2026-02-03 | 5.81 |
| 2026-02-02 | 6.40 |
| 2026-01-30 | 6.25 |
| 2026-01-29 | 6.39 |
| 2026-01-28 | 6.36 |
| 2026-01-27 | 6.44 |
| 2026-01-26 | 6.39 |
| 2026-01-23 | 6.37 |
| 2026-01-22 | 6.44 |
| 2026-01-21 | 6.46 |
| 2026-01-20 | 6.29 |
| 2026-01-16 | 6.40 |
| 2026-01-15 | 6.49 |
| 2026-01-14 | 6.49 |
| 2026-01-13 | 6.65 |
| 2026-01-12 | 6.74 |
| 2026-01-09 | 6.87 |
| 2026-01-08 | 6.81 |
| 2026-01-07 | 6.81 |
| 2026-01-06 | 6.69 |
| 2026-01-05 | 6.71 |
| 2026-01-02 | 6.66 |
| 2025-12-31 | 6.70 |
| 2025-12-30 | 6.79 |
| 2025-12-29 | 6.80 |
| 2025-12-26 | 6.80 |
| 2025-12-24 | 6.81 |
| 2025-12-23 | 6.80 |
| 2025-12-22 | 6.76 |
| 2025-12-19 | 6.74 |
| 2025-12-18 | 6.68 |
| 2025-12-17 | 6.68 |
| 2025-12-16 | 6.80 |
| 2025-12-15 | 6.82 |
| 2025-12-12 | 6.63 |
| 2025-12-11 | 6.60 |
| 2025-12-10 | 6.60 |
| 2025-12-09 | 6.50 |
| 2025-12-08 | 6.47 |
| 2025-12-05 | 6.50 |
| 2025-12-04 | 6.29 |
| 2025-12-03 | 6.31 |
| 2025-12-02 | 6.42 |
| 2025-12-01 | 6.12 |
| 2025-11-28 | 6.15 |
| 2025-11-26 | 6.14 |
| 2025-11-25 | 6.13 |
| 2025-11-24 | 6.10 |
| 2025-11-21 | 5.96 |
| 2025-11-20 | 5.73 |
| 2025-11-19 | 5.87 |
| 2025-11-18 | 5.98 |
| 2025-11-17 | 6.01 |
| 2025-11-14 | 6.31 |
| 2025-11-13 | 6.35 |
| 2025-11-12 | 6.47 |
| 2025-11-11 | 6.32 |
| 2025-11-10 | 6.20 |
| 2025-11-07 | 6.18 |
| 2025-11-06 | 6.13 |
| 2025-11-05 | 6.14 |
| 2025-11-04 | 6.24 |
| 2025-11-03 | 6.29 |
| 2025-10-31 | 6.35 |
| 2025-10-30 | 6.35 |
| 2025-10-29 | 6.35 |
| 2025-10-28 | 6.40 |
| 2025-10-27 | 6.85 |
| 2025-10-24 | 6.71 |
| 2025-10-23 | 6.64 |
| 2025-10-22 | 6.82 |
| 2025-10-21 | 6.89 |
| 2025-10-20 | 6.70 |
| 2025-10-17 | 6.61 |
| 2025-10-16 | 6.46 |
| 2025-10-15 | 6.62 |
| 2025-10-14 | 6.88 |
| 2025-10-13 | 6.85 |
| 2025-10-10 | 6.73 |
| 2025-10-09 | 6.77 |
| 2025-10-08 | 6.69 |
| 2025-10-07 | 6.83 |
| 2025-10-06 | 7.06 |
| 2025-10-03 | 7.06 |
| 2025-10-02 | 7.07 |
| 2025-10-01 | 6.97 |
| 2025-09-30 | 7.04 |
| 2025-09-29 | 7.11 |
| 2025-09-26 | 7.23 |
| 2025-09-25 | 7.27 |
| 2025-09-24 | 7.20 |
| 2025-09-23 | 7.18 |
| 2025-09-22 | 7.11 |
| 2025-09-19 | 7.10 |
| 2025-09-18 | 7.09 |
| 2025-09-17 | 7.24 |
| 2025-09-16 | 7.14 |
| 2025-09-15 | 7.25 |
| 2025-09-12 | 7.11 |
| 2025-09-11 | 7.17 |
| 2025-09-10 | 7.14 |
| 2025-09-09 | 7.26 |
| 2025-09-08 | 7.26 |
| 2025-09-05 | 7.18 |
| 2025-09-04 | 7.28 |
| 2025-09-03 | 7.28 |
| 2025-09-02 | 7.18 |
| 2025-08-29 | 7.30 |
| 2025-08-28 | 7.37 |
| 2025-08-27 | 7.32 |
| 2025-08-26 | 7.44 |
| 2025-08-25 | 7.43 |
| 2025-08-22 | 7.46 |
| 2025-08-21 | 7.44 |
| 2025-08-20 | 7.35 |
| 2025-08-19 | 7.28 |
| 2025-08-18 | 7.21 |
| 2025-08-15 | 7.11 |
| 2025-08-14 | 7.15 |
| 2025-08-13 | 7.10 |
| 2025-08-12 | 7.12 |
| 2025-08-11 | 6.99 |
| 2025-08-08 | 7.05 |
| 2025-08-07 | 7.08 |
| 2025-08-06 | 7.22 |
| 2025-08-05 | 7.11 |
| 2025-08-04 | 7.14 |
| 2025-08-01 | 7.02 |
| 2025-07-31 | 7.17 |
| 2025-07-30 | 7.32 |
| 2025-07-29 | 7.29 |
| 2025-07-28 | 7.80 |
| 2025-07-25 | 7.74 |
| 2025-07-24 | 7.76 |
| 2025-07-23 | 7.88 |
| 2025-07-22 | 7.94 |
| 2025-07-21 | 7.80 |
| 2025-07-18 | 7.84 |
| 2025-07-17 | 7.81 |
| 2025-07-16 | 7.77 |
| 2025-07-15 | 7.80 |
| 2025-07-14 | 7.92 |
| 2025-07-11 | 7.85 |
| 2025-07-10 | 7.86 |
| 2025-07-09 | 7.79 |
| 2025-07-08 | 7.85 |
| 2025-07-07 | 7.99 |
| 2025-07-03 | 7.85 |
| 2025-07-02 | 7.83 |
| 2025-07-01 | 7.87 |
| 2025-06-30 | 7.95 |
| 2025-06-27 | 7.82 |
| 2025-06-26 | 7.69 |
| 2025-06-25 | 7.54 |
| 2025-06-24 | 7.53 |
| 2025-06-23 | 7.33 |
| 2025-06-20 | 7.29 |
| 2025-06-18 | 7.26 |
| 2025-06-17 | 7.28 |
| 2025-06-16 | 7.38 |
| 2025-06-13 | 7.28 |
| 2025-06-12 | 7.50 |
| 2025-06-11 | 7.51 |
| 2025-06-10 | 7.54 |
| 2025-06-09 | 7.61 |
| 2025-06-06 | 7.71 |
| 2025-06-05 | 7.65 |
| 2025-06-04 | 7.64 |
| 2025-06-03 | 7.52 |
| 2025-06-02 | 7.61 |
| 2025-05-30 | 7.58 |
| 2025-05-29 | 7.56 |
| 2025-05-28 | 7.52 |
Showing the most recent 260 of 5,031 data points. The chart above shows the full history.
Related Metrics
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel