Booking Holdings Inc. (BKNG) vs PDD Holdings Inc. (PDD)
A side-by-side comparison of Booking Holdings Inc. and PDD Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 10, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$214.42Consumer CyclicalDelayed quote: Aug 7, 2026, 4:00 PM EDT
PDD
PDD Holdings Inc.
$91.76Consumer CyclicalDelayed quote: Aug 7, 2026, 4:00 PM EDT
Total return — BKNG vs PDD
growth of $100 · dividends reinvested · last 8yBKNG +172.3% (+13.3%/yr)PDD +243.7% (+16.7%/yr)PDD compounded faster over this window
BKNG PDD
BKNG vs PDD: by the numbers
- •BKNG is the larger company ($166.15B vs $130.61B market cap).
- •PDD trades at the lower trailing earnings multiple (9.92 vs 23.78 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (25.53% vs 21.53% net margin).
- •PDD grew revenue faster over the past five years (40.98% vs 31.52% CAGR).
- •BKNG pays a dividend (0.75% yield), while PDD has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BKNG | PDD |
|---|---|---|
| P/E ratio | 23.78 | 9.92 |
| Forward P/E | 20.50 | N/A |
| P/S ratio | 5.85 | 2.16 |
| P/B ratio | N/A | 2.22 |
| EV / EBITDA | 16.16 | 7.74 |
| FCF yield | 5.78% | 11.24% |
Profitability
| Metric | BKNG | PDD |
|---|---|---|
| Gross margin | 100.00% | 55.98% |
| Operating margin | 34.49% | 22.17% |
| Net margin | 25.53% | 21.53% |
| ROE | -96.88% | 22.09% |
| ROIC | 50.82% | 18.11% |
Dividends
| Metric | BKNG | PDD |
|---|---|---|
| Dividend yield | 0.75% | N/A |
| Payout ratio | 24.14% | N/A |
Growth (annualized)
| Metric | BKNG | PDD |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 40.98% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 56.15% | 32.63% |
| Total return CAGR (5Y) | 20.18% | -0.21% |
Frequently asked
- Which has the lower trailing P/E, BKNG or PDD?
- PDD has the lower trailing P/E: BKNG trades at 23.78 and PDD at 9.92. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or PDD?
- Over the past five years, PDD grew revenue faster — BKNG at a 31.52% CAGR versus PDD at 40.98%.
- Does BKNG or PDD pay a bigger dividend?
- BKNG pays a dividend (0.75% yield), while PDD has no payments in the available dividend history.
- Is BKNG or PDD more profitable?
- BKNG runs the higher net margin — BKNG at 25.53% versus PDD at 21.53%.
- How have BKNG and PDD total returns compared?
- Over the past 5 years, BKNG delivered 14.49% and PDD delivered -0.21% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioPDD P/E ratioBooking dividend yieldBooking ROEPDD ROEBooking operating marginPDD operating marginBooking revenue growthPDD revenue growthBooking free cash flowPDD free cash flow
Booking & PDD appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 10, 2026.