Booking Holdings Inc. (BKNG) vs PDD Holdings Inc. (PDD)
A side-by-side comparison of Booking Holdings Inc. and PDD Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$162.29Consumer CyclicalDelayed quote: Sep 25, 2026, 12:00 PM EDT
PDD
PDD Holdings Inc.
$77.48Consumer CyclicalDelayed quote: Sep 25, 2026, 11:55 AM EDT
Total return — BKNG vs PDD
growth of $100 · dividends reinvested · last 8yBKNG +121.4% (+10.4%/yr)PDD +191.4% (+14.3%/yr)PDD compounded faster over this window
BKNG PDD
BKNG vs PDD: by the numbers
- •BKNG is the larger company ($125.76B vs $110.28B market cap).
- •PDD trades at the lower trailing earnings multiple (8.55 vs 18.00 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (25.53% vs 20.40% net margin).
- •PDD grew revenue faster over the past five years (37.69% vs 31.52% CAGR).
- •BKNG pays a dividend (0.92% yield), while PDD has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BKNG | PDD |
|---|---|---|
| P/E ratio | 18.00 | 8.55 |
| Forward P/E | 15.53 | N/A |
| P/S ratio | 4.45 | 1.70 |
| P/B ratio | N/A | 1.67 |
| EV / EBITDA | 12.44 | 6.49 |
| FCF yield | 7.59% | 14.53% |
Profitability
| Metric | BKNG | PDD |
|---|---|---|
| Gross margin | 100.00% | 56.32% |
| Operating margin | 34.49% | 21.87% |
| Net margin | 25.53% | 20.40% |
| ROE | N/A | 20.07% |
| ROIC | 71.23% | 17.16% |
Dividends
| Metric | BKNG | PDD |
|---|---|---|
| Dividend yield | 0.92% | N/A |
| Payout ratio | 17.83% | N/A |
Growth (annualized)
| Metric | BKNG | PDD |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 37.69% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 56.15% | 31.44% |
| Total return CAGR (5Y) | 14.06% | -5.59% |
Frequently asked
- Which has the lower trailing P/E, BKNG or PDD?
- PDD has the lower trailing P/E: BKNG trades at 18.00 and PDD at 8.55. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or PDD?
- Over the past five years, PDD grew revenue faster — BKNG at a 31.52% CAGR versus PDD at 37.69%.
- Does BKNG or PDD pay a bigger dividend?
- BKNG pays a dividend (0.92% yield), while PDD has no payments in the available dividend history.
- Is BKNG or PDD more profitable?
- BKNG runs the higher net margin — BKNG at 25.53% versus PDD at 20.40%.
- How have BKNG and PDD total returns compared?
- Over the past 5 years, BKNG delivered 14.06% and PDD delivered -5.59% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioPDD P/E ratioBooking dividend yieldBooking ROEPDD ROEBooking operating marginPDD operating marginBooking revenue growthPDD revenue growthBooking free cash flowPDD free cash flow
Booking & PDD appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.