Is BKNG or PDD cheaper?

On trailing earnings, PDD is cheaper: BKNG trades at a 23.35 P/E and PDD at 7.93.

Which has grown faster, BKNG or PDD?

Over the past five years, PDD grew revenue faster — BKNG at a 37.43% CAGR versus PDD at 40.98%.

Does BKNG or PDD pay a bigger dividend?

BKNG pays a dividend (0.91% yield) while PDD does not currently pay one.

Is BKNG or PDD more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus PDD at 21.53%.

Which has been the better investment, BKNG or PDD?

Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 13.88% versus PDD at -10.50%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs PDD Holdings Inc. (PDD)

BKNG and PDD are evenly matched — 6 metrics each of 12.

A side-by-side comparison of Booking Holdings Inc. and PDD Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 26, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$137.19B

$177.05Consumer Cyclical

PDD

PDD Holdings Inc.

$104.33B

$73.30Consumer Cyclical

Total return — BKNG vs PDD

growth of $100 · last 8y

BKNG +114.3%PDD +174.5%PDD compounded faster

BKNG PDD

BKNG vs PDD: by the numbers

•BKNG is the larger company ($137.19B vs $104.33B market cap).
•PDD trades at the lower earnings multiple (7.93 vs 23.35 P/E).
•BKNG converts more revenue to profit (22.23% vs 21.53% net margin).
•PDD grew revenue faster over the past five years (40.98% vs 37.43% CAGR).
•BKNG pays a dividend (0.91% yield) while PDD does not currently pay one.

Which is better, BKNG or PDD?

Metric tally: BKNG 6 · PDD 6

It depends on what you're optimizing for:

ValuePDD(lower P/E)

GrowthPDD(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Metrics side by side

Valuation

Metric	BKNG	PDD
P/E ratio	23.35	7.93●
Forward P/E	14.36	—
P/S ratio	5.08	1.73●
P/B ratio	—	1.77
PEG ratio	0.15	—
EV / EBITDA	15.08	4.11●
FCF yield	6.43%	13.77%●

Profitability

Metric	BKNG	PDD
Gross margin	100.00%●	55.98%
Operating margin	34.28%●	22.17%
Net margin	22.23%●	21.53%
ROE	-96.88%	22.09%●
ROIC	50.82%●	18.11%

Dividends

Metric	BKNG	PDD
Dividend yield	0.91%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	PDD
Revenue CAGR (5Y)	37.43%	40.98%●
EPS CAGR (5Y)	158.62%	—
FCF CAGR (5Y)	39.83%●	28.98%
Total return CAGR (5Y)	14.65%●	-10.50%

Frequently asked

Which is better, BKNG or PDD?: It depends on your goal. value: PDD (lower P/E); growth: PDD (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, they are evenly matched.
Is BKNG or PDD cheaper?: On trailing earnings, PDD is cheaper: BKNG trades at a 23.35 P/E and PDD at 7.93.
Which has grown faster, BKNG or PDD?: Over the past five years, PDD grew revenue faster — BKNG at a 37.43% CAGR versus PDD at 40.98%.
Does BKNG or PDD pay a bigger dividend?: BKNG pays a dividend (0.91% yield) while PDD does not currently pay one.
Is BKNG or PDD more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus PDD at 21.53%.
Which has been the better investment, BKNG or PDD?: Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 13.88% versus PDD at -10.50%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full PDD analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio PDD P/E ratio Booking dividend yield PDD dividend yield Booking ROE PDD ROE Booking operating margin PDD operating margin Booking revenue growth PDD revenue growth Booking free cash flow PDD free cash flow

Booking & PDD appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 26, 2026.