Booking Holdings Inc. (BKNG) Return on Equity (ROE): -96.88%
Is Booking Holdings Inc.’s return on equity (ROE) high or low?
Booking Holdings Inc.'s return on equity (ROE) of -96.88% is 116% below its 5-year average of -44.92%, near the low end of its 5-year range (-156.30%–109.92%).
The return on equity (ROE) for Booking Holdings Inc. (BKNG) is -96.88% as of Tuesday, June 9, 2026. It is above its 12-month average by 20.33% (-121.60%).
BKNG Return on Equity (ROE) Chart
BKNG Average Return on Equity (ROE) Chart
BKNG Current vs Average Return on Equity (ROE) Chart
BKNG Return on Equity (ROE) Metrics
RETURN ON EQUITY (ROE)
-96.88%
RETURN ON EQUITY (ROE) AVG TTM
-121.60%
RETURN ON EQUITY (ROE) AVG 3Y
-72.39%
RETURN ON EQUITY (ROE) AVG 5Y
-44.92%
RETURN ON EQUITY (ROE) AVG 10Y
-6.41%
RETURN ON EQUITY (ROE) AVG 15Y
5.70%
RETURN ON EQUITY (ROE) AVG 20Y
12.08%
CURRENT VS TTM AVG
+20.33%
CURRENT VS 3Y AVG
-33.82%
CURRENT VS 5Y AVG
-115.68%
CURRENT VS 10Y AVG
-1410.96%
CURRENT VS 15Y AVG
-1800.58%
CURRENT VS 20Y AVG
-902.30%
BKNG Competitors' Return on Equity (ROE)
| NAME | MARKET CAP | RETURN ON EQUITY (ROE) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | — | -96.88% | -121.60% | -72.39% | -44.92% |
| Lowe's Companies, Inc. (LOW) | $121.88B | -67.10% | -57.99% | -53.12% | 3.05% |
| Starbucks Corporation (SBUX) | $111.02B | -22.93% | -36.71% | -40.68% | -42.25% |
| Marriott International, Inc. (MAR) | $103.79B | -68.97% | -74.17% | -46.32% | -28.27% |
| MercadoLibre, Inc. (MELI) | $83.20B | 29.59% | 36.76% | 33.01% | 22.90% |
| Hilton Worldwide Holdings Inc. (HLT) | $77.99B | -27.04% | -34.11% | -57.61% | -38.73% |
| Airbnb, Inc. (ABNB) | $77.96B | 30.63% | 31.05% | 38.71% | -1.75% |
| General Motors Company (GM) | $75.52B | 4.41% | 6.97% | 11.09% | 12.56% |
| Ross Stores, Inc. (ROST) | $73.60B | 34.67% | 36.31% | 36.59% | 31.90% |
| The TJX Companies, Inc. (TJX) | $182.13B | 53.92% | 55.94% | 57.03% | 47.39% |
Return Analysis
ROE
-96.9%
ROA
18.5%
Booking Holdings Inc. Return on Equity (ROE) Formula & Definition
ROE = Net Income / Total Shareholders' Equity
Return on equity measures how efficiently a company generates profit from shareholders' equity. Higher ROE indicates better capital efficiency.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Booking Holdings Inc. Return on Equity (ROE) FAQ
- What is the return on equity (ROE) for Booking Holdings Inc. (BKNG)?
- The return on equity (ROE) for BKNG stock is -96.88%.
- Is Booking Holdings Inc.'s return on equity (ROE) high or low?
- Booking Holdings Inc.'s return on equity (ROE) of -96.88% is 116% below its 5-year average of -44.92%, near the low end of its 5-year range (-156.30%–109.92%).
- What is the TTM average return on equity (ROE) for Booking Holdings Inc. (BKNG)?
- The TTM average return on equity (ROE) for BKNG stock is -121.60%.
- What is the 3Y average return on equity (ROE) for Booking Holdings Inc. (BKNG)?
- The 3Y average return on equity (ROE) for BKNG stock is -72.39%.
- What is the 5Y average return on equity (ROE) for Booking Holdings Inc. (BKNG)?
- The 5Y average return on equity (ROE) for BKNG stock is -44.92%.
- What is the 10Y average return on equity (ROE) for Booking Holdings Inc. (BKNG)?
- The 10Y average return on equity (ROE) for BKNG stock is -6.41%.
- What is the 15Y average return on equity (ROE) for Booking Holdings Inc. (BKNG)?
- The 15Y average return on equity (ROE) for BKNG stock is 5.70%.
- What is the 20Y average return on equity (ROE) for Booking Holdings Inc. (BKNG)?
- The 20Y average return on equity (ROE) for BKNG stock is 12.08%.
Booking Holdings Inc. Return on Equity (ROE) History
| DATE | RETURN ON EQUITY (ROE) |
|---|---|
| 2025-12-31 | -96.88% |
| 2024-12-31 | -146.32% |
| 2023-12-31 | -156.30% |
| 2022-12-31 | 109.92% |
| 2021-12-31 | 18.86% |
| 2020-12-31 | 1.21% |
| 2019-12-31 | 82.00% |
| 2018-12-31 | 45.51% |
| 2017-12-31 | 20.78% |
| 2016-12-31 | 21.68% |
| 2015-12-31 | 29.01% |
| 2014-12-31 | 28.27% |
| 2013-12-31 | 27.36% |
| 2012-12-31 | 35.92% |
| 2011-12-31 | 41.04% |
| 2010-12-31 | 29.09% |
| 2009-12-31 | 37.04% |
| 2008-12-31 | 24.95% |
| 2007-12-31 | 26.86% |
| 2006-12-31 | 21.36% |
| 2005-12-31 | 52.22% |
| 2004-12-31 | 15.82% |
| 2003-12-31 | 7.99% |
| 2002-12-31 | -14.57% |
| 2001-12-31 | -4.98% |
| 2000-12-31 | 126.61% |
| 1999-12-31 | -262.07% |
| 1998-12-31 | -202.89% |
Related Metrics
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel