Booking Holdings Inc. (BKNG) vs Starbucks Corporation (SBUX)
BKNG leads on 12 of 15 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Starbucks Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
SBUX
Starbucks Corporation
$103.04Consumer Cyclical
Total return — BKNG vs SBUX
growth of $100 · last 27yBKNG +896.0%SBUX +2819.0%SBUX compounded faster
BKNG SBUX
BKNG vs SBUX: by the numbers
- •BKNG is the larger company ($127.81B vs $117.43B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 78.06 P/E).
- •BKNG converts more revenue to profit (22.23% vs 3.89% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 10.03% CAGR).
- •SBUX pays the higher dividend yield (2.40% vs 0.97%).
Which is better, BKNG or SBUX?
Metric tally: BKNG 12 · SBUX 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeSBUX(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | SBUX |
|---|---|---|
| P/E ratio | 21.75● | 78.06 |
| Forward P/E | 13.38● | 33.69 |
| P/S ratio | 4.73 | 3.06● |
| PEG ratio | 0.14 | — |
| EV / EBITDA | 14.07● | 26.21 |
| FCF yield | 6.90%● | 2.31% |
Profitability
| Metric | BKNG | SBUX |
|---|---|---|
| Gross margin | 100.00%● | 20.36% |
| Operating margin | 34.28%● | 9.28% |
| Net margin | 22.23%● | 3.89% |
| ROE | -96.88% | -22.93%● |
| ROIC | 50.82%● | 8.48% |
Dividends
| Metric | BKNG | SBUX |
|---|---|---|
| Dividend yield | 0.97% | 2.40%● |
| Payout ratio | 24.14% | 151.53% |
Growth (annualized)
| Metric | BKNG | SBUX |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 10.03% |
| EPS CAGR (5Y) | 158.62%● | -9.42% |
| FCF CAGR (5Y) | 39.83%● | 2.00% |
| Total return CAGR (5Y) | 12.81%● | 0.57% |
Frequently asked
- Which is better, BKNG or SBUX?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: SBUX (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 12 to 3.
- Is BKNG or SBUX cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and SBUX at 78.06.
- Which has grown faster, BKNG or SBUX?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SBUX at 10.03%.
- Does BKNG or SBUX pay a bigger dividend?
- BKNG yields 0.97% and SBUX yields 2.40% based on trailing dividends and the latest price.
- Is BKNG or SBUX more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus SBUX at 3.89%.
- Which has been the better investment, BKNG or SBUX?
- Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus SBUX at 8.80%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioStarbucks P/E ratioBooking dividend yieldStarbucks dividend yieldBooking ROEStarbucks ROEBooking operating marginStarbucks operating marginBooking revenue growthStarbucks revenue growthBooking free cash flowStarbucks free cash flow
Booking & Starbucks appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.