Booking Holdings Inc. (BKNG) vs Starbucks Corporation (SBUX)
A side-by-side comparison of Booking Holdings Inc. and Starbucks Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
SBUX
Starbucks Corporation
$103.10Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs SBUX
growth of $100 · dividends reinvested · last 27yBKNG +1112.7%SBUX +3764.6%SBUX compounded faster
BKNG SBUX
BKNG vs SBUX: by the numbers
- •BKNG is the larger company ($154.44B vs $117.50B market cap).
- •BKNG trades at the lower trailing earnings multiple (24.63 vs 78.52 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (22.23% vs 3.89% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 10.03% CAGR).
- •SBUX pays the higher dividend yield (2.38% vs 0.86%).
Metrics side by side
Valuation
| Metric | BKNG | SBUX |
|---|---|---|
| P/E ratio | 24.63 | 78.52 |
| Forward P/E | 17.87 | 43.16 |
| P/S ratio | 5.36 | 3.08 |
| PEG ratio | 0.16 | 5.03 |
| EV / EBITDA | 14.82 | 26.95 |
| FCF yield | 6.09% | 2.30% |
Profitability
| Metric | BKNG | SBUX |
|---|---|---|
| Gross margin | 100.00% | 20.36% |
| Operating margin | 34.28% | 9.28% |
| Net margin | 22.23% | 3.89% |
| ROE | -96.88% | -22.93% |
| ROIC | 50.82% | 8.48% |
Dividends
| Metric | BKNG | SBUX |
|---|---|---|
| Dividend yield | 0.86% | 2.38% |
| Payout ratio | 24.14% | 151.53% |
Growth (annualized)
| Metric | BKNG | SBUX |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 10.03% |
| EPS CAGR (5Y) | 158.62% | 15.61% |
| FCF CAGR (5Y) | 39.83% | 84.65% |
| Total return CAGR (5Y) | 17.66% | -0.81% |
Frequently asked
- Which has the lower trailing P/E, BKNG or SBUX?
- BKNG has the lower trailing P/E: BKNG trades at 24.63 and SBUX at 78.52. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or SBUX?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SBUX at 10.03%.
- Does BKNG or SBUX pay a bigger dividend?
- BKNG yields 0.86% and SBUX yields 2.38% based on trailing dividends and the latest price.
- Is BKNG or SBUX more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus SBUX at 3.89%.
- How have BKNG and SBUX total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and SBUX delivered 8.32% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioStarbucks P/E ratioBooking dividend yieldStarbucks dividend yieldBooking ROEStarbucks ROEBooking operating marginStarbucks operating marginBooking revenue growthStarbucks revenue growthBooking free cash flowStarbucks free cash flow
Booking & Starbucks appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.