Which has the lower trailing P/E, BKNG or SBUX?

BKNG has the lower trailing P/E: BKNG trades at 19.29 and SBUX at 56.75. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, BKNG or SBUX?

Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus SBUX at 7.16%.

Does BKNG or SBUX pay a bigger dividend?

BKNG yields 0.92% and SBUX yields 2.48% based on trailing dividends and the latest price.

Is BKNG or SBUX more profitable?

BKNG runs the higher net margin — BKNG at 25.53% versus SBUX at 5.17%.

How have BKNG and SBUX total returns compared?

Over the past 10 years, BKNG delivered 12.15% and SBUX delivered 8.61% annualized total return. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs Starbucks Corporation (SBUX)

A side-by-side comparison of Booking Holdings Inc. and Starbucks Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

BKNG

Booking Holdings Inc.

$134.77B

$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT

SBUX

Starbucks Corporation

$112.56B

$98.74Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT

Total return — BKNG vs SBUX

growth of $100 · dividends reinvested · last 10y

BKNG +215.3% (+12.2%/yr)SBUX +131.0% (+8.7%/yr)BKNG compounded faster over this window

BKNG SBUX

BKNG vs SBUX: by the numbers

•BKNG is the larger company ($134.77B vs $112.56B market cap).
•BKNG trades at the lower trailing earnings multiple (19.29 vs 56.75 P/E), one valuation lens rather than an overall verdict.
•BKNG converts more revenue to profit (25.53% vs 5.17% net margin).
•BKNG grew revenue faster over the past five years (31.52% vs 7.16% CAGR).
•SBUX pays the higher dividend yield (2.48% vs 0.92%).

Metrics side by side

Valuation

Metric	BKNG	SBUX
P/E ratio	19.29	56.75
Forward P/E	16.64	37.77
P/S ratio	4.77	2.94
EV / EBITDA	13.30	25.28
FCF yield	7.08%	3.24%

Profitability

Metric	BKNG	SBUX
Gross margin	100.00%	31.75%
Operating margin	34.49%	9.43%
Net margin	25.53%	5.17%
ROIC	71.23%	10.00%

Dividends

Metric	BKNG	SBUX
Dividend yield	0.92%	2.48%
Payout ratio	17.83%	142.53%

Growth (annualized)

Metric	BKNG	SBUX
Revenue CAGR (5Y)	31.52%	7.16%
EPS CAGR (5Y)	158.62%	15.61%
FCF CAGR (5Y)	56.15%	84.65%
Total return CAGR (5Y)	14.07%	-1.05%

Frequently asked

Which has the lower trailing P/E, BKNG or SBUX?: BKNG has the lower trailing P/E: BKNG trades at 19.29 and SBUX at 56.75. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BKNG or SBUX?: Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus SBUX at 7.16%.
Does BKNG or SBUX pay a bigger dividend?: BKNG yields 0.92% and SBUX yields 2.48% based on trailing dividends and the latest price.
Is BKNG or SBUX more profitable?: BKNG runs the higher net margin — BKNG at 25.53% versus SBUX at 5.17%.
How have BKNG and SBUX total returns compared?: Over the past 10 years, BKNG delivered 12.15% and SBUX delivered 8.61% annualized total return. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full SBUX analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Starbucks P/E ratio Booking dividend yield Starbucks dividend yield Booking ROE Starbucks ROE Booking operating margin Starbucks operating margin Booking revenue growth Starbucks revenue growth Booking free cash flow Starbucks free cash flow

Booking & Starbucks appear in these rankings

Highest Dividend Yield Stocks Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.