Booking Holdings Inc. (BKNG) vs MercadoLibre, Inc. (MELI)

A side-by-side comparison of Booking Holdings Inc. and MercadoLibre, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnBKNG vs MELI

growth of $100 · dividends reinvested · last 19y
BKNG +8222.6%MELI +6718.5%BKNG compounded faster
02k4k6k8k10kStart $1002011201520192023$8,323$6,818
BKNG MELI

BKNG vs MELI: by the numbers

  • BKNG is the larger company ($149.74B vs $95.60B market cap).
  • BKNG trades at the lower trailing earnings multiple (26.54 vs 49.19 P/E), one valuation lens rather than an overall verdict.
  • BKNG converts more revenue to profit (22.23% vs 6.04% net margin).
  • MELI grew revenue faster over the past five years (46.59% vs 37.43% CAGR).
  • BKNG pays a dividend (0.80% yield), while MELI is a former payer with no current dividend run rate.

Metrics side by side

Valuation

MetricBKNGMELI
P/E ratio26.5449.19
Forward P/E19.2847.35
P/S ratio5.772.97
P/B ratioN/A12.97
PEG ratio0.1711.34
EV / EBITDA15.9526.17
FCF yield5.65%11.34%

Profitability

MetricBKNGMELI
Gross margin100.00%43.86%
Operating margin34.28%9.59%
Net margin22.23%6.04%
ROE-96.88%26.37%
ROIC50.82%11.78%

Dividends

MetricBKNGMELI
Dividend yield0.80%N/A
Payout ratio24.14%N/A

Growth (annualized)

MetricBKNGMELI
Revenue CAGR (5Y)37.43%46.59%
EPS CAGR (5Y)158.62%83.23%
FCF CAGR (5Y)39.83%73.42%
Total return CAGR (5Y)18.34%2.57%

Frequently asked

Which has the lower trailing P/E, BKNG or MELI?
BKNG has the lower trailing P/E: BKNG trades at 26.54 and MELI at 49.19. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BKNG or MELI?
Over the past five years, MELI grew revenue faster — BKNG at a 37.43% CAGR versus MELI at 46.59%.
Does BKNG or MELI pay a bigger dividend?
BKNG pays a dividend (0.80% yield), while MELI is a former payer with no current dividend run rate.
Is BKNG or MELI more profitable?
BKNG runs the higher net margin — BKNG at 22.23% versus MELI at 6.04%.
How have BKNG and MELI total returns compared?
Over the past 10 years, BKNG delivered 14.30% and MELI delivered 28.45% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.