Is BKNG or MELI cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and MELI at 41.96.

Which has grown faster, BKNG or MELI?

Over the past five years, MELI grew revenue faster — BKNG at a 37.43% CAGR versus MELI at 46.59%.

Does BKNG or MELI pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while MELI does not currently pay one.

Is BKNG or MELI more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus MELI at 6.04%.

Which has been the better investment, BKNG or MELI?

Over the past 10-year, MELI delivered the higher annualized total return — BKNG at 12.30% versus MELI at 28.09%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs MercadoLibre, Inc. (MELI)

BKNG leads on 10 of 15 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and MercadoLibre, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

MELI

MercadoLibre, Inc.

$80.59B

$1589.60Consumer Cyclical

Total return — BKNG vs MELI

growth of $100 · last 19y

BKNG +5272.6%MELI +5536.9%MELI compounded faster

BKNG MELI

BKNG vs MELI: by the numbers

•BKNG is the larger company ($127.81B vs $80.59B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 41.96 P/E).
•BKNG converts more revenue to profit (22.23% vs 6.04% net margin).
•MELI grew revenue faster over the past five years (46.59% vs 37.43% CAGR).
•BKNG pays a dividend (0.97% yield) while MELI does not currently pay one.

Which is better, BKNG or MELI?

Metric tally: BKNG 10 · MELI 5

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthMELI(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	MELI
P/E ratio	21.75●	41.96
Forward P/E	13.38●	28.09
P/S ratio	4.73	2.53●
P/B ratio	—	11.07
PEG ratio	0.14●	11.34
EV / EBITDA	14.07●	26.36
FCF yield	6.90%	13.28%●

Profitability

Metric	BKNG	MELI
Gross margin	100.00%●	43.86%
Operating margin	34.28%●	9.59%
Net margin	22.23%●	6.04%
ROE	-96.88%	26.37%●
ROIC	50.82%●	11.78%

Dividends

Metric	BKNG	MELI
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	MELI
Revenue CAGR (5Y)	37.43%	46.59%●
EPS CAGR (5Y)	158.62%●	83.23%
FCF CAGR (5Y)	39.83%	73.42%●
Total return CAGR (5Y)	12.81%●	2.68%

Frequently asked

Which is better, BKNG or MELI?: It depends on your goal. value: BKNG (lower P/E); growth: MELI (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 5.
Is BKNG or MELI cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and MELI at 41.96.
Which has grown faster, BKNG or MELI?: Over the past five years, MELI grew revenue faster — BKNG at a 37.43% CAGR versus MELI at 46.59%.
Does BKNG or MELI pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while MELI does not currently pay one.
Is BKNG or MELI more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus MELI at 6.04%.
Which has been the better investment, BKNG or MELI?: Over the past 10-year, MELI delivered the higher annualized total return — BKNG at 12.30% versus MELI at 28.09%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full MELI analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio MercadoLibre P/E ratio Booking dividend yield MercadoLibre dividend yield Booking ROE MercadoLibre ROE Booking operating margin MercadoLibre operating margin Booking revenue growth MercadoLibre revenue growth Booking free cash flow MercadoLibre free cash flow

Booking & MercadoLibre appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.