Booking Holdings Inc. (BKNG) vs Marriott International, Inc. (MAR)
A side-by-side comparison of Booking Holdings Inc. and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$171.32Consumer CyclicalDelayed quote: Sep 15, 2026, 4:00 PM EDT
MAR
Marriott International, Inc.
$337.24Consumer CyclicalDelayed quote: Sep 15, 2026, 4:00 PM EDT
Total return — BKNG vs MAR
growth of $100 · dividends reinvested · last 10yBKNG +204.9% (+11.8%/yr)MAR +434.9% (+18.3%/yr)MAR compounded faster over this window
BKNG MAR
BKNG vs MAR: by the numbers
- •BKNG is the larger company ($132.75B vs $87.94B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.00 vs 35.24 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (25.53% vs 9.62% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 22.16% CAGR).
- •BKNG pays the higher dividend yield (0.92% vs 0.82%).
Metrics side by side
Valuation
| Metric | BKNG | MAR |
|---|---|---|
| P/E ratio | 19.00 | 35.24 |
| Forward P/E | 16.39 | 28.78 |
| P/S ratio | 4.70 | 3.27 |
| EV / EBITDA | 13.11 | 21.65 |
| FCF yield | 7.19% | 3.56% |
Profitability
| Metric | BKNG | MAR |
|---|---|---|
| Gross margin | 100.00% | 20.16% |
| Operating margin | 34.49% | 15.80% |
| Net margin | 25.53% | 9.62% |
| ROIC | 71.23% | 18.61% |
Dividends
| Metric | BKNG | MAR |
|---|---|---|
| Dividend yield | 0.92% | 0.82% |
| Payout ratio | 17.83% | 28.63% |
Growth (annualized)
| Metric | BKNG | MAR |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 22.16% |
| EPS CAGR (5Y) | 158.62% | 16.38% |
| FCF CAGR (5Y) | 56.15% | 87.84% |
| Total return CAGR (5Y) | 14.06% | 20.80% |
Frequently asked
- Which has the lower trailing P/E, BKNG or MAR?
- BKNG has the lower trailing P/E: BKNG trades at 19.00 and MAR at 35.24. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or MAR?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus MAR at 22.16%.
- Does BKNG or MAR pay a bigger dividend?
- BKNG yields 0.92% and MAR yields 0.82% based on trailing dividends and the latest price.
- Is BKNG or MAR more profitable?
- BKNG runs the higher net margin — BKNG at 25.53% versus MAR at 9.62%.
- How have BKNG and MAR total returns compared?
- Over the past 10 years, BKNG delivered 12.14% and MAR delivered 18.52% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMarriott International P/E ratioBooking dividend yieldMarriott International dividend yieldBooking ROEMarriott International ROEBooking operating marginMarriott International operating marginBooking revenue growthMarriott International revenue growthBooking free cash flowMarriott International free cash flow
Booking & Marriott International appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.