Booking Holdings Inc. (BKNG) vs Marriott International, Inc. (MAR)
A side-by-side comparison of Booking Holdings Inc. and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$193.24Consumer CyclicalDelayed quote: Jul 30, 2026, 4:00 PM EDT
MAR
Marriott International, Inc.
$375.48Consumer CyclicalDelayed quote: Jul 30, 2026, 4:00 PM EDT
Total return — BKNG vs MAR
growth of $100 · dividends reinvested · last 27yBKNG +1141.4%MAR +2911.4%MAR compounded faster
BKNG MAR
BKNG vs MAR: by the numbers
- •BKNG is the larger company ($149.74B vs $99.01B market cap).
- •BKNG trades at the lower trailing earnings multiple (26.54 vs 40.08 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (22.23% vs 9.72% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 26.50% CAGR).
- •BKNG pays the higher dividend yield (0.80% vs 0.72%).
Metrics side by side
Valuation
| Metric | BKNG | MAR |
|---|---|---|
| P/E ratio | 26.54 | 40.08 |
| Forward P/E | 19.28 | 32.79 |
| P/S ratio | 5.77 | 3.86 |
| PEG ratio | 0.17 | 2.35 |
| EV / EBITDA | 15.95 | 25.46 |
| FCF yield | 5.65% | 3.03% |
Profitability
| Metric | BKNG | MAR |
|---|---|---|
| Gross margin | 100.00% | 21.38% |
| Operating margin | 34.28% | 16.02% |
| Net margin | 22.23% | 9.72% |
| ROE | -96.88% | -68.97% |
| ROIC | 50.82% | 15.59% |
Dividends
| Metric | BKNG | MAR |
|---|---|---|
| Dividend yield | 0.80% | 0.72% |
| Payout ratio | 24.14% | 28.78% |
Growth (annualized)
| Metric | BKNG | MAR |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 26.50% |
| EPS CAGR (5Y) | 158.62% | 16.38% |
| FCF CAGR (5Y) | 39.83% | 24.39% |
| Total return CAGR (5Y) | 18.34% | 21.82% |
Frequently asked
- Which has the lower trailing P/E, BKNG or MAR?
- BKNG has the lower trailing P/E: BKNG trades at 26.54 and MAR at 40.08. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or MAR?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MAR at 26.50%.
- Does BKNG or MAR pay a bigger dividend?
- BKNG yields 0.80% and MAR yields 0.72% based on trailing dividends and the latest price.
- Is BKNG or MAR more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus MAR at 9.72%.
- How have BKNG and MAR total returns compared?
- Over the past 10 years, BKNG delivered 14.30% and MAR delivered 19.27% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMarriott International P/E ratioBooking dividend yieldMarriott International dividend yieldBooking ROEMarriott International ROEBooking operating marginMarriott International operating marginBooking revenue growthMarriott International revenue growthBooking free cash flowMarriott International free cash flow
Booking & Marriott International appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.