Booking Holdings Inc. (BKNG) vs Marriott International, Inc. (MAR)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
MAR
Marriott International, Inc.
$402.54Consumer Cyclical
Total return — BKNG vs MAR
growth of $100 · last 27yBKNG +896.0%MAR +2411.2%MAR compounded faster
BKNG MAR
BKNG vs MAR: by the numbers
- •BKNG is the larger company ($127.81B vs $106.15B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 42.33 P/E).
- •BKNG converts more revenue to profit (22.23% vs 9.72% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 26.50% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.68%).
Which is better, BKNG or MAR?
Metric tally: BKNG 13 · MAR 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | MAR |
|---|---|---|
| P/E ratio | 21.75● | 42.33 |
| Forward P/E | 13.38● | 30.95 |
| P/S ratio | 4.73 | 4.08● |
| PEG ratio | 0.14● | 2.31 |
| EV / EBITDA | 14.07● | 27.08 |
| FCF yield | 6.90%● | 2.87% |
Profitability
| Metric | BKNG | MAR |
|---|---|---|
| Gross margin | 100.00%● | 21.38% |
| Operating margin | 34.28%● | 16.02% |
| Net margin | 22.23%● | 9.72% |
| ROE | -96.88% | -68.97%● |
| ROIC | 50.82%● | 15.59% |
Dividends
| Metric | BKNG | MAR |
|---|---|---|
| Dividend yield | 0.97%● | 0.68% |
| Payout ratio | 24.14% | 28.78% |
Growth (annualized)
| Metric | BKNG | MAR |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 26.50% |
| EPS CAGR (5Y) | 158.62%● | 16.38% |
| FCF CAGR (5Y) | 39.83%● | 24.39% |
| Total return CAGR (5Y) | 12.81% | 23.89%● |
Frequently asked
- Which is better, BKNG or MAR?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or MAR cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and MAR at 42.33.
- Which has grown faster, BKNG or MAR?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MAR at 26.50%.
- Does BKNG or MAR pay a bigger dividend?
- BKNG yields 0.97% and MAR yields 0.68% based on trailing dividends and the latest price.
- Is BKNG or MAR more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus MAR at 9.72%.
- Which has been the better investment, BKNG or MAR?
- Over the past 10-year, MAR delivered the higher annualized total return — BKNG at 12.30% versus MAR at 20.82%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMarriott International P/E ratioBooking dividend yieldMarriott International dividend yieldBooking ROEMarriott International ROEBooking operating marginMarriott International operating marginBooking revenue growthMarriott International revenue growthBooking free cash flowMarriott International free cash flow
Booking & Marriott International appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.