Airbnb, Inc. (ABNB) vs Booking Holdings Inc. (BKNG)
BKNG leads on 11 of 13 compared metrics.
A side-by-side comparison of Airbnb, Inc. and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
ABNB
Airbnb, Inc.
$132.28Consumer Cyclical
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
Total return — ABNB vs BKNG
growth of $100 · last 6yABNB -8.6%BKNG +95.9%BKNG compounded faster
ABNB BKNG
ABNB vs BKNG: by the numbers
- •BKNG is the larger company ($127.81B vs $78.51B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 32.74 P/E).
- •BKNG converts more revenue to profit (22.23% vs 19.90% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 29.87% CAGR).
- •BKNG pays a dividend (0.97% yield) while ABNB does not currently pay one.
Which is better, ABNB or BKNG?
Metric tally: ABNB 2 · BKNG 11It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)
Valuation
| Metric | ABNB | BKNG |
|---|---|---|
| P/E ratio | 32.74 | 21.75● |
| Forward P/E | 21.85 | 13.38● |
| P/S ratio | 6.36 | 4.73● |
| P/B ratio | 10.53 | — |
| PEG ratio | — | 0.14 |
| EV / EBITDA | 25.90 | 14.07● |
| FCF yield | 5.66% | 6.90%● |
Profitability
| Metric | ABNB | BKNG |
|---|---|---|
| Gross margin | 82.91% | 100.00%● |
| Operating margin | 20.49% | 34.28%● |
| Net margin | 19.90% | 22.23%● |
| ROE | 32.96%● | -96.88% |
| ROIC | 19.16% | 50.82%● |
Dividends
| Metric | ABNB | BKNG |
|---|---|---|
| Dividend yield | — | 0.97% |
| Payout ratio | — | 24.14% |
Growth (annualized)
| Metric | ABNB | BKNG |
|---|---|---|
| Revenue CAGR (5Y) | 29.87% | 37.43%● |
| EPS CAGR (5Y) | — | 158.62% |
| FCF CAGR (5Y) | 54.49%● | 39.83% |
| Total return CAGR (5Y) | -2.28% | 12.81%● |
Frequently asked
- Which is better, ABNB or BKNG?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 11 to 2.
- Is ABNB or BKNG cheaper?
- On trailing earnings, BKNG is cheaper: ABNB trades at a 32.74 P/E and BKNG at 21.75.
- Which has grown faster, ABNB or BKNG?
- Over the past five years, BKNG grew revenue faster — ABNB at a 29.87% CAGR versus BKNG at 37.43%.
- Does ABNB or BKNG pay a bigger dividend?
- BKNG pays a dividend (0.97% yield) while ABNB does not currently pay one.
- Is ABNB or BKNG more profitable?
- BKNG runs the higher net margin — ABNB at 19.90% versus BKNG at 22.23%.
- Which has been the better investment, ABNB or BKNG?
- Over the past 5-year, BKNG delivered the higher annualized total return — ABNB at -2.28% versus BKNG at 12.30%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Airbnb P/E ratioBooking P/E ratioAirbnb dividend yieldBooking dividend yieldAirbnb ROEBooking ROEAirbnb operating marginBooking operating marginAirbnb revenue growthBooking revenue growthAirbnb free cash flowBooking free cash flow
Airbnb & Booking appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.