Airbnb, Inc. (ABNB) vs Booking Holdings Inc. (BKNG)

BKNG leads on 11 of 13 compared metrics.

A side-by-side comparison of Airbnb, Inc. and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — ABNB vs BKNG

growth of $100 · last 6y
ABNB -8.6%BKNG +95.9%BKNG compounded faster
50100150200250Start $100202120222023202420252026$91$196
ABNB BKNG

ABNB vs BKNG: by the numbers

  • BKNG is the larger company ($127.81B vs $78.51B market cap).
  • BKNG trades at the lower earnings multiple (21.75 vs 32.74 P/E).
  • BKNG converts more revenue to profit (22.23% vs 19.90% net margin).
  • BKNG grew revenue faster over the past five years (37.43% vs 29.87% CAGR).
  • BKNG pays a dividend (0.97% yield) while ABNB does not currently pay one.

Which is better, ABNB or BKNG?

Metric tally: ABNB 2 · BKNG 11

It depends on what you're optimizing for:

ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)

Valuation

MetricABNBBKNG
P/E ratio32.7421.75
Forward P/E21.8513.38
P/S ratio6.364.73
P/B ratio10.53
PEG ratio0.14
EV / EBITDA25.9014.07
FCF yield5.66%6.90%

Profitability

MetricABNBBKNG
Gross margin82.91%100.00%
Operating margin20.49%34.28%
Net margin19.90%22.23%
ROE32.96%-96.88%
ROIC19.16%50.82%

Dividends

MetricABNBBKNG
Dividend yield0.97%
Payout ratio24.14%

Growth (annualized)

MetricABNBBKNG
Revenue CAGR (5Y)29.87%37.43%
EPS CAGR (5Y)158.62%
FCF CAGR (5Y)54.49%39.83%
Total return CAGR (5Y)-2.28%12.81%

Frequently asked

Which is better, ABNB or BKNG?
It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 11 to 2.
Is ABNB or BKNG cheaper?
On trailing earnings, BKNG is cheaper: ABNB trades at a 32.74 P/E and BKNG at 21.75.
Which has grown faster, ABNB or BKNG?
Over the past five years, BKNG grew revenue faster — ABNB at a 29.87% CAGR versus BKNG at 37.43%.
Does ABNB or BKNG pay a bigger dividend?
BKNG pays a dividend (0.97% yield) while ABNB does not currently pay one.
Is ABNB or BKNG more profitable?
BKNG runs the higher net margin — ABNB at 19.90% versus BKNG at 22.23%.
Which has been the better investment, ABNB or BKNG?
Over the past 5-year, BKNG delivered the higher annualized total return — ABNB at -2.28% versus BKNG at 12.30%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.