Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the return on invested capital (ROIC) high or low?
The return on invested capital (ROIC) of 50.82% is 87% above its 5-year average of 27.16%, near the high end of its 5-year range (-0.34%–50.82%).
As of the fiscal period ended Wednesday, December 31, 2025. 7.03% above its 12-month average of 47.48%.
Annual fiscal-year return on invested capital; no daily interpolation.
RETURN ON INVESTED CAPITAL (ROIC)
50.82%
RETURN ON INVESTED CAPITAL (ROIC) AVG TTM
47.48%
RETURN ON INVESTED CAPITAL (ROIC) AVG 3Y
38.26%
RETURN ON INVESTED CAPITAL (ROIC) AVG 5Y
27.16%
RETURN ON INVESTED CAPITAL (ROIC) AVG 10Y
22.88%
RETURN ON INVESTED CAPITAL (ROIC) AVG 15Y
21.47%
RETURN ON INVESTED CAPITAL (ROIC) AVG 20Y
19.60%
CURRENT VS TTM AVG
+7.03%
CURRENT VS 3Y AVG
+32.84%
CURRENT VS 5Y AVG
+87.15%
CURRENT VS 10Y AVG
+122.12%
CURRENT VS 15Y AVG
+136.65%
CURRENT VS 20Y AVG
+159.31%
SECTOR MEDIAN · CONSUMER CYCLICAL
9.98%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+409.22%
vs the sector median at left
Booking Holdings Inc.
Market Cap
$137.51B
Return on Invested Capital (ROIC)
50.82%
TTM Avg
47.48%
3Y Avg
38.26%
5Y Avg
27.16%
Market Cap
$117.67B
Return on Invested Capital (ROIC)
8.48%
TTM Avg
12.44%
3Y Avg
15.12%
5Y Avg
13.40%
Market Cap
$117.66B
Return on Invested Capital (ROIC)
18.11%
TTM Avg
23.23%
3Y Avg
22.73%
5Y Avg
14.17%
Market Cap
$116.43B
Return on Invested Capital (ROIC)
20.42%
TTM Avg
23.48%
3Y Avg
27.58%
5Y Avg
28.23%
Market Cap
$170.33B
Return on Invested Capital (ROIC)
21.50%
TTM Avg
21.31%
3Y Avg
20.40%
5Y Avg
17.05%
Market Cap
$101.02B
Return on Invested Capital (ROIC)
3.76%
TTM Avg
8.93%
3Y Avg
-227.41%
5Y Avg
-149.95%
Market Cap
$98.73B
Return on Invested Capital (ROIC)
15.59%
TTM Avg
15.33%
3Y Avg
16.05%
5Y Avg
12.10%
Market Cap
$91.33B
Return on Invested Capital (ROIC)
11.78%
TTM Avg
14.75%
3Y Avg
13.57%
5Y Avg
9.51%
Market Cap
$188.11B
Return on Invested Capital (ROIC)
17.44%
TTM Avg
17.68%
3Y Avg
17.24%
5Y Avg
16.22%
| NAME | MARKET CAP | RETURN ON INVESTED CAPITAL (ROIC) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | $137.51B | 50.82% | 47.48% | 38.26% | 27.16% |
| Starbucks Corporation (SBUX)vs › | $117.67B | 8.48% | 12.44% | 15.12% | 13.40% |
| PDD Holdings Inc. (PDD)vs › | $117.66B | 18.11% | 23.23% | 22.73% | 14.17% |
| Lowe's Companies, Inc. (LOW)vs › | $116.43B | 20.42% | 23.48% | 27.58% | 28.23% |
| The TJX Companies, Inc. (TJX)vs › | $170.33B | 21.50% | 21.31% | 20.40% | 17.05% |
| BYD Company Limited (BYDDY)vs › | $101.02B | 3.76% | 8.93% | -227.41% | -149.95% |
| Marriott International, Inc. (MAR)vs › | $98.73B | 15.59% | 15.33% | 16.05% | 12.10% |
| MercadoLibre, Inc. (MELI)vs › | $91.33B | 11.78% | 14.75% | 13.57% | 9.51% |
| McDonald's Corporation (MCD)vs › | $188.11B | 17.44% | 17.68% | 17.24% | 16.22% |
| Airbnb, Inc. (ABNB)vs › | $83.74B | 19.16% | 18.93% | 18.27% | 2.36% |
ROIC
50.8%
ROE
-96.9%
ROIC = NOPAT / Invested Capital
Return on invested capital measures the after-tax return a company earns on all capital (debt and equity) invested in the business.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | RETURN ON INVESTED CAPITAL (ROIC) |
|---|---|
| 2025-12-31 | 50.82% |
| 2024-12-31 | 44.14% |
| 2023-12-31 | 35.20% |
| 2022-12-31 | 22.87% |
| 2021-12-31 | 10.24% |
| 2020-12-31 | -0.34% |
| 2019-12-31 | 25.64% |
| 2018-12-31 | 23.08% |
| 2017-12-31 | 10.66% |
| 2016-12-31 | 12.74% |
| 2015-12-31 | 16.63% |
| 2014-12-31 | 18.31% |
| 2013-12-31 | 21.58% |
| 2012-12-31 | 26.28% |
| 2011-12-31 | 32.22% |
| 2010-12-31 | 22.87% |
| 2009-12-31 | 29.70% |
| 2008-12-31 | 17.48% |
| 2007-12-31 | 11.25% |
| 2006-12-31 | 6.17% |
| 2005-12-31 | 5.25% |
| 2004-12-31 | 6.47% |
| 2003-12-31 | 2.78% |
| 2002-12-31 | -15.99% |
| 2001-12-31 | -7.94% |
| 2000-12-31 | -49.96% |
| 1999-12-31 | -15.75% |
| 1998-12-31 | -97.34% |
