Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the return on invested capital (ROIC) high or low?
The return on invested capital (ROIC) of 8.48% is 37% below its 5-year average of 13.40%, near the low end of its 5-year range (4.97%–19.30%).
As of the fiscal period ended Sunday, September 28, 2025. 31.81% below its 12-month average of 12.44%.
Annual fiscal-year return on invested capital; no daily interpolation.
RETURN ON INVESTED CAPITAL (ROIC)
8.48%
RETURN ON INVESTED CAPITAL (ROIC) AVG TTM
12.44%
RETURN ON INVESTED CAPITAL (ROIC) AVG 3Y
15.12%
RETURN ON INVESTED CAPITAL (ROIC) AVG 5Y
13.40%
RETURN ON INVESTED CAPITAL (ROIC) AVG 10Y
18.67%
RETURN ON INVESTED CAPITAL (ROIC) AVG 15Y
19.78%
RETURN ON INVESTED CAPITAL (ROIC) AVG 20Y
18.44%
CURRENT VS TTM AVG
-31.81%
CURRENT VS 3Y AVG
-43.90%
CURRENT VS 5Y AVG
-36.73%
CURRENT VS 10Y AVG
-54.58%
CURRENT VS 15Y AVG
-57.14%
CURRENT VS 20Y AVG
-54.02%
SECTOR MEDIAN · CONSUMER CYCLICAL
9.98%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
-15.03%
vs the sector median at left
Starbucks Corporation
Market Cap
$118.69B
Return on Invested Capital (ROIC)
8.48%
TTM Avg
12.44%
3Y Avg
15.12%
5Y Avg
13.40%
Market Cap
$120.93B
Return on Invested Capital (ROIC)
20.42%
TTM Avg
23.48%
3Y Avg
27.58%
5Y Avg
28.23%
Market Cap
$125.71B
Return on Invested Capital (ROIC)
18.11%
TTM Avg
23.23%
3Y Avg
22.73%
5Y Avg
14.17%
Market Cap
$107.66B
Return on Invested Capital (ROIC)
3.76%
TTM Avg
8.93%
3Y Avg
-227.41%
5Y Avg
-149.95%
Market Cap
$100.50B
Return on Invested Capital (ROIC)
15.59%
TTM Avg
15.33%
3Y Avg
16.05%
5Y Avg
12.10%
Market Cap
$94.46B
Return on Invested Capital (ROIC)
11.78%
TTM Avg
14.75%
3Y Avg
13.57%
5Y Avg
9.51%
Market Cap
$90.81B
Return on Invested Capital (ROIC)
19.16%
TTM Avg
18.93%
3Y Avg
18.27%
5Y Avg
2.36%
Market Cap
$86.78B
Return on Invested Capital (ROIC)
14.90%
TTM Avg
14.54%
3Y Avg
9.19%
5Y Avg
1.15%
Market Cap
$155.98B
Return on Invested Capital (ROIC)
50.82%
TTM Avg
47.48%
3Y Avg
38.26%
5Y Avg
27.16%
| NAME | MARKET CAP | RETURN ON INVESTED CAPITAL (ROIC) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Starbucks Corporation (SBUX) | $118.69B | 8.48% | 12.44% | 15.12% | 13.40% |
| Lowe's Companies, Inc. (LOW)vs › | $120.93B | 20.42% | 23.48% | 27.58% | 28.23% |
| PDD Holdings Inc. (PDD)vs › | $125.71B | 18.11% | 23.23% | 22.73% | 14.17% |
| BYD Company Limited (BYDDY)vs › | $107.66B | 3.76% | 8.93% | -227.41% | -149.95% |
| Marriott International, Inc. (MAR)vs › | $100.50B | 15.59% | 15.33% | 16.05% | 12.10% |
| MercadoLibre, Inc. (MELI)vs › | $94.46B | 11.78% | 14.75% | 13.57% | 9.51% |
| Airbnb, Inc. (ABNB)vs › | $90.81B | 19.16% | 18.93% | 18.27% | 2.36% |
| Royal Caribbean Cruises Ltd. (RCL)vs › | $86.78B | 14.90% | 14.54% | 9.19% | 1.15% |
| Booking Holdings Inc. (BKNG)vs › | $155.98B | 50.82% | 47.48% | 38.26% | 27.16% |
| General Motors Company (GM)vs › | $80.86B | 1.16% | 2.58% | 3.32% | 3.26% |
ROIC
8.5%
ROE
-22.9%
ROIC = NOPAT / Invested Capital
Return on invested capital measures the after-tax return a company earns on all capital (debt and equity) invested in the business.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | RETURN ON INVESTED CAPITAL (ROIC) |
|---|---|
| 2025-09-28 | 8.48% |
| 2024-09-30 | 16.39% |
| 2023-09-30 | 19.30% |
| 2022-09-30 | 16.29% |
| 2021-09-30 | 14.99% |
| 2020-09-30 | 4.97% |
| 2019-09-30 | 25.15% |
| 2018-09-30 | 16.13% |
| 2017-09-30 | 27.23% |
| 2016-09-30 | 27.51% |
| 2015-09-30 | 28.95% |
| 2014-09-30 | 26.14% |
| 2013-09-30 | 0.20% |
| 2012-09-30 | 22.35% |
| 2011-09-30 | 22.54% |
| 2010-09-30 | 20.33% |
| 2009-09-30 | 9.83% |
| 2008-09-30 | 8.24% |
| 2007-09-30 | 17.21% |
| 2006-09-30 | 17.96% |
| 2005-09-30 | 18.89% |
| 2004-09-30 | 14.93% |
| 2003-09-30 | 12.31% |
| 2002-09-30 | 11.44% |
| 2001-09-30 | 12.01% |
| 2000-09-30 | 11.07% |
| 1999-09-30 | 9.31% |
| 1998-09-30 | 8.27% |
| 1997-09-30 | 7.33% |
| 1996-09-30 | 5.53% |
