General Motors Company (GM) vs Starbucks Corporation (SBUX)

GM leads on 8 of 14 compared metrics.

A side-by-side comparison of General Motors Company and Starbucks Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — GM vs SBUX

growth of $100 · last 16y
GM +138.4%SBUX +586.9%SBUX compounded faster
0200400600800Start $10020132016201920222025$238$687
GM SBUX

GM vs SBUX: by the numbers

  • SBUX is the larger company ($117.43B vs $73.49B market cap).
  • GM trades at the lower earnings multiple (32.60 vs 78.06 P/E).
  • SBUX converts more revenue to profit (3.89% vs 1.38% net margin).
  • SBUX grew revenue faster over the past five years (10.03% vs 8.60% CAGR).
  • SBUX pays the higher dividend yield (2.40% vs 0.81%).

Which is better, GM or SBUX?

Metric tally: GM 8 · SBUX 6

It depends on what you're optimizing for:

ValueGM(lower P/E)
GrowthSBUX(faster 5Y revenue CAGR)
IncomeSBUX(higher dividend yield)
QualitySBUX(higher ROIC)

Valuation

MetricGMSBUX
P/E ratio32.6078.06
Forward P/E33.68
P/S ratio0.413.06
P/B ratio1.20
EV / EBITDA11.8426.21
FCF yield16.67%2.31%

Profitability

MetricGMSBUX
Gross margin6.10%20.36%
Operating margin1.34%9.28%
Net margin1.38%3.89%
ROE4.05%-22.93%
ROIC1.16%8.48%

Dividends

MetricGMSBUX
Dividend yield0.81%2.40%
Payout ratio19.82%151.53%

Growth (annualized)

MetricGMSBUX
Revenue CAGR (5Y)8.60%10.03%
EPS CAGR (5Y)-5.25%-9.42%
FCF CAGR (5Y)14.14%2.00%
Total return CAGR (5Y)6.65%0.57%

Frequently asked

Which is better, GM or SBUX?
It depends on your goal. value: GM (lower P/E); growth: SBUX (faster 5Y revenue CAGR); income: SBUX (higher dividend yield); quality: SBUX (higher ROIC). Across all compared metrics, GM leads 8 to 6.
Is GM or SBUX cheaper?
On trailing earnings, GM is cheaper: GM trades at a 32.60 P/E and SBUX at 78.06.
Which has grown faster, GM or SBUX?
Over the past five years, SBUX grew revenue faster — GM at a 8.60% CAGR versus SBUX at 10.03%.
Does GM or SBUX pay a bigger dividend?
GM yields 0.81% and SBUX yields 2.40% based on trailing dividends and the latest price.
Is GM or SBUX more profitable?
SBUX runs the higher net margin — GM at 1.38% versus SBUX at 3.89%.
Which has been the better investment, GM or SBUX?
Over the past 10-year, GM delivered the higher annualized total return — GM at 13.06% versus SBUX at 8.80%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.