General Motors Company (GM) vs Starbucks Corporation (SBUX)
GM leads on 8 of 14 compared metrics.
A side-by-side comparison of General Motors Company and Starbucks Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GM
General Motors Company
$81.50Consumer Cyclical
SBUX
Starbucks Corporation
$103.04Consumer Cyclical
Total return — GM vs SBUX
growth of $100 · last 16yGM +138.4%SBUX +586.9%SBUX compounded faster
GM SBUX
GM vs SBUX: by the numbers
- •SBUX is the larger company ($117.43B vs $73.49B market cap).
- •GM trades at the lower earnings multiple (32.60 vs 78.06 P/E).
- •SBUX converts more revenue to profit (3.89% vs 1.38% net margin).
- •SBUX grew revenue faster over the past five years (10.03% vs 8.60% CAGR).
- •SBUX pays the higher dividend yield (2.40% vs 0.81%).
Which is better, GM or SBUX?
Metric tally: GM 8 · SBUX 6It depends on what you're optimizing for:
ValueGM(lower P/E)
GrowthSBUX(faster 5Y revenue CAGR)
IncomeSBUX(higher dividend yield)
QualitySBUX(higher ROIC)
Valuation
| Metric | GM | SBUX |
|---|---|---|
| P/E ratio | 32.60● | 78.06 |
| Forward P/E | — | 33.68 |
| P/S ratio | 0.41● | 3.06 |
| P/B ratio | 1.20 | — |
| EV / EBITDA | 11.84● | 26.21 |
| FCF yield | 16.67%● | 2.31% |
Profitability
| Metric | GM | SBUX |
|---|---|---|
| Gross margin | 6.10% | 20.36%● |
| Operating margin | 1.34% | 9.28%● |
| Net margin | 1.38% | 3.89%● |
| ROE | 4.05%● | -22.93% |
| ROIC | 1.16% | 8.48%● |
Dividends
| Metric | GM | SBUX |
|---|---|---|
| Dividend yield | 0.81% | 2.40%● |
| Payout ratio | 19.82% | 151.53% |
Growth (annualized)
| Metric | GM | SBUX |
|---|---|---|
| Revenue CAGR (5Y) | 8.60% | 10.03%● |
| EPS CAGR (5Y) | -5.25%● | -9.42% |
| FCF CAGR (5Y) | 14.14%● | 2.00% |
| Total return CAGR (5Y) | 6.65%● | 0.57% |
Frequently asked
- Which is better, GM or SBUX?
- It depends on your goal. value: GM (lower P/E); growth: SBUX (faster 5Y revenue CAGR); income: SBUX (higher dividend yield); quality: SBUX (higher ROIC). Across all compared metrics, GM leads 8 to 6.
- Is GM or SBUX cheaper?
- On trailing earnings, GM is cheaper: GM trades at a 32.60 P/E and SBUX at 78.06.
- Which has grown faster, GM or SBUX?
- Over the past five years, SBUX grew revenue faster — GM at a 8.60% CAGR versus SBUX at 10.03%.
- Does GM or SBUX pay a bigger dividend?
- GM yields 0.81% and SBUX yields 2.40% based on trailing dividends and the latest price.
- Is GM or SBUX more profitable?
- SBUX runs the higher net margin — GM at 1.38% versus SBUX at 3.89%.
- Which has been the better investment, GM or SBUX?
- Over the past 10-year, GM delivered the higher annualized total return — GM at 13.06% versus SBUX at 8.80%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
General Motors P/E ratioStarbucks P/E ratioGeneral Motors dividend yieldStarbucks dividend yieldGeneral Motors ROEStarbucks ROEGeneral Motors operating marginStarbucks operating marginGeneral Motors revenue growthStarbucks revenue growthGeneral Motors free cash flowStarbucks free cash flow
General Motors & Starbucks appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.