Booking Holdings Inc. (BKNG) vs McDonald's Corporation (MCD)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and McDonald's Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
MCD
McDonald's Corporation
$284.81Consumer Cyclical
Total return — BKNG vs MCD
growth of $100 · last 27yBKNG +896.0%MCD +532.9%BKNG compounded faster
BKNG MCD
BKNG vs MCD: by the numbers
- •MCD is the larger company ($202.36B vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 23.48 P/E).
- •MCD converts more revenue to profit (31.62% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 6.95% CAGR).
- •MCD pays the higher dividend yield (2.58% vs 0.97%).
Which is better, BKNG or MCD?
Metric tally: BKNG 13 · MCD 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeMCD(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | MCD |
|---|---|---|
| P/E ratio | 21.75● | 23.48 |
| Forward P/E | 13.38● | 20.06 |
| P/S ratio | 4.73● | 7.40 |
| PEG ratio | 0.14● | 5.30 |
| EV / EBITDA | 14.07● | 17.22 |
| FCF yield | 6.90%● | 3.46% |
Profitability
| Metric | BKNG | MCD |
|---|---|---|
| Gross margin | 100.00%● | 57.35% |
| Operating margin | 34.28% | 46.01%● |
| Net margin | 22.23% | 31.62%● |
| ROE | -96.88%● | -478.38% |
| ROIC | 50.82%● | 17.44% |
Dividends
| Metric | BKNG | MCD |
|---|---|---|
| Dividend yield | 0.97% | 2.58%● |
| Payout ratio | 24.14% | 61.25% |
Growth (annualized)
| Metric | BKNG | MCD |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 6.95% |
| EPS CAGR (5Y) | 158.62%● | 13.58% |
| FCF CAGR (5Y) | 39.83%● | 5.78% |
| Total return CAGR (5Y) | 12.81%● | 6.16% |
Frequently asked
- Which is better, BKNG or MCD?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: MCD (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or MCD cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and MCD at 23.48.
- Which has grown faster, BKNG or MCD?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MCD at 6.95%.
- Does BKNG or MCD pay a bigger dividend?
- BKNG yields 0.97% and MCD yields 2.58% based on trailing dividends and the latest price.
- Is BKNG or MCD more profitable?
- MCD runs the higher net margin — BKNG at 22.23% versus MCD at 31.62%.
- Which has been the better investment, BKNG or MCD?
- Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus MCD at 11.47%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMcDonald's P/E ratioBooking dividend yieldMcDonald's dividend yieldBooking ROEMcDonald's ROEBooking operating marginMcDonald's operating marginBooking revenue growthMcDonald's revenue growthBooking free cash flowMcDonald's free cash flow
Booking & McDonald's appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.