Which has the lower trailing P/E, BKNG or MCD?

BKNG has the lower trailing P/E: BKNG trades at 19.29 and MCD at 20.51. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, BKNG or MCD?

Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus MCD at 4.96%.

Does BKNG or MCD pay a bigger dividend?

BKNG yields 0.92% and MCD yields 2.94% based on trailing dividends and the latest price.

Is BKNG or MCD more profitable?

MCD runs the higher net margin — BKNG at 25.53% versus MCD at 31.72%.

How have BKNG and MCD total returns compared?

Over the past 10 years, BKNG delivered 12.15% and MCD delivered 10.88% annualized total return. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs McDonald's Corporation (MCD)

A side-by-side comparison of Booking Holdings Inc. and McDonald's Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

BKNG

Booking Holdings Inc.

$134.77B

$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT

MCD

McDonald's Corporation

$179.42B

$252.53Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT

Total return — BKNG vs MCD

growth of $100 · dividends reinvested · last 10y

BKNG +204.8% (+11.8%/yr)MCD +177.0% (+10.7%/yr)BKNG compounded faster over this window

BKNG MCD

BKNG vs MCD: by the numbers

•MCD is the larger company ($179.42B vs $134.77B market cap).
•BKNG trades at the lower trailing earnings multiple (19.29 vs 20.51 P/E), one valuation lens rather than an overall verdict.
•MCD converts more revenue to profit (31.72% vs 25.53% net margin).
•BKNG grew revenue faster over the past five years (31.52% vs 4.96% CAGR).
•MCD pays the higher dividend yield (2.94% vs 0.92%).

Metrics side by side

Valuation

Metric	BKNG	MCD
P/E ratio	19.29	20.51
Forward P/E	16.64	19.55
P/S ratio	4.77	6.48
EV / EBITDA	13.30	15.63
FCF yield	7.08%	4.33%

Profitability

Metric	BKNG	MCD
Gross margin	100.00%	57.39%
Operating margin	34.49%	45.84%
Net margin	25.53%	31.72%
ROIC	71.23%	17.85%

Dividends

Metric	BKNG	MCD
Dividend yield	0.92%	2.94%
Payout ratio	17.83%	60.44%

Growth (annualized)

Metric	BKNG	MCD
Revenue CAGR (5Y)	31.52%	4.96%
EPS CAGR (5Y)	158.62%	13.58%
FCF CAGR (5Y)	56.15%	1.84%
Total return CAGR (5Y)	14.07%	3.52%

Frequently asked

Which has the lower trailing P/E, BKNG or MCD?: BKNG has the lower trailing P/E: BKNG trades at 19.29 and MCD at 20.51. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BKNG or MCD?: Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus MCD at 4.96%.
Does BKNG or MCD pay a bigger dividend?: BKNG yields 0.92% and MCD yields 2.94% based on trailing dividends and the latest price.
Is BKNG or MCD more profitable?: MCD runs the higher net margin — BKNG at 25.53% versus MCD at 31.72%.
How have BKNG and MCD total returns compared?: Over the past 10 years, BKNG delivered 12.15% and MCD delivered 10.88% annualized total return. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full MCD analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio McDonald's P/E ratio Booking dividend yield McDonald's dividend yield Booking ROE McDonald's ROE Booking operating margin McDonald's operating margin Booking revenue growth McDonald's revenue growth Booking free cash flow McDonald's free cash flow

Booking & McDonald's appear in these rankings

Highest Dividend Yield Stocks 25+ Year Dividend Growers Fastest Revenue Growth Stocks Highest ROIC Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.