Booking Holdings Inc. (BKNG) vs McDonald's Corporation (MCD)
A side-by-side comparison of Booking Holdings Inc. and McDonald's Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
MCD
McDonald's Corporation
$273.02Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs MCD
growth of $100 · dividends reinvested · last 27yBKNG +1006.6%MCD +1112.6%MCD compounded faster
BKNG MCD
BKNG vs MCD: by the numbers
- •MCD is the larger company ($193.98B vs $154.44B market cap).
- •MCD trades at the lower trailing earnings multiple (22.31 vs 24.63 P/E), one valuation lens rather than an overall verdict.
- •MCD converts more revenue to profit (31.62% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 6.95% CAGR).
- •MCD pays the higher dividend yield (2.72% vs 0.86%).
Metrics side by side
Valuation
| Metric | BKNG | MCD |
|---|---|---|
| P/E ratio | 24.63 | 22.31 |
| Forward P/E | 17.87 | 20.96 |
| P/S ratio | 5.36 | 7.04 |
| PEG ratio | 0.16 | 5.30 |
| EV / EBITDA | 14.82 | 16.64 |
| FCF yield | 6.09% | 3.64% |
Profitability
| Metric | BKNG | MCD |
|---|---|---|
| Gross margin | 100.00% | 57.35% |
| Operating margin | 34.28% | 46.01% |
| Net margin | 22.23% | 31.62% |
| ROE | -96.88% | -478.11% |
| ROIC | 50.82% | 17.44% |
Dividends
| Metric | BKNG | MCD |
|---|---|---|
| Dividend yield | 0.86% | 2.72% |
| Payout ratio | 24.14% | 61.25% |
Growth (annualized)
| Metric | BKNG | MCD |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 6.95% |
| EPS CAGR (5Y) | 158.62% | 13.58% |
| FCF CAGR (5Y) | 39.83% | 5.78% |
| Total return CAGR (5Y) | 17.66% | 4.27% |
Frequently asked
- Which has the lower trailing P/E, BKNG or MCD?
- MCD has the lower trailing P/E: BKNG trades at 24.63 and MCD at 22.31. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or MCD?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MCD at 6.95%.
- Does BKNG or MCD pay a bigger dividend?
- BKNG yields 0.86% and MCD yields 2.72% based on trailing dividends and the latest price.
- Is BKNG or MCD more profitable?
- MCD runs the higher net margin — BKNG at 22.23% versus MCD at 31.62%.
- How have BKNG and MCD total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and MCD delivered 11.17% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMcDonald's P/E ratioBooking dividend yieldMcDonald's dividend yieldBooking ROEMcDonald's ROEBooking operating marginMcDonald's operating marginBooking revenue growthMcDonald's revenue growthBooking free cash flowMcDonald's free cash flow
Booking & McDonald's appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.