Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the return on assets (ROA) high or low?
The return on assets (ROA) of 22.20% is 79% above its 5-year average of 12.43%, near the high end of its 5-year range (0.27%–22.20%).
As of the fiscal period ended Wednesday, December 31, 2025. 11.84% above its 12-month average of 19.85%.
Annual fiscal-year return on assets; no daily interpolation.
RETURN ON ASSETS (ROA)
22.20%
RETURN ON ASSETS (ROA) AVG TTM
19.85%
RETURN ON ASSETS (ROA) AVG 3Y
17.34%
RETURN ON ASSETS (ROA) AVG 5Y
12.43%
RETURN ON ASSETS (ROA) AVG 10Y
13.59%
RETURN ON ASSETS (ROA) AVG 15Y
16.66%
RETURN ON ASSETS (ROA) AVG 20Y
15.92%
CURRENT VS TTM AVG
+11.84%
CURRENT VS 3Y AVG
+27.99%
CURRENT VS 5Y AVG
+78.60%
CURRENT VS 10Y AVG
+63.30%
CURRENT VS 15Y AVG
+33.22%
CURRENT VS 20Y AVG
+39.46%
SECTOR MEDIAN · CONSUMER CYCLICAL
6.91%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+221.27%
vs the sector median at left
Booking Holdings Inc.
Market Cap
$137.51B
Return on Assets (ROA)
22.20%
TTM Avg
19.85%
3Y Avg
17.34%
5Y Avg
12.43%
Market Cap
$117.67B
Return on Assets (ROA)
4.89%
TTM Avg
8.90%
3Y Avg
10.88%
5Y Avg
10.01%
Market Cap
$117.66B
Return on Assets (ROA)
14.67%
TTM Avg
18.89%
3Y Avg
17.08%
5Y Avg
11.35%
Market Cap
$116.43B
Return on Assets (ROA)
12.09%
TTM Avg
13.95%
3Y Avg
14.98%
5Y Avg
15.04%
Market Cap
$170.33B
Return on Assets (ROA)
16.01%
TTM Avg
15.34%
3Y Avg
14.52%
5Y Avg
11.65%
Market Cap
$101.02B
Return on Assets (ROA)
2.97%
TTM Avg
4.35%
3Y Avg
4.12%
5Y Avg
3.27%
Market Cap
$98.73B
Return on Assets (ROA)
9.28%
TTM Avg
9.25%
3Y Avg
10.00%
5Y Avg
7.21%
Market Cap
$91.33B
Return on Assets (ROA)
4.09%
TTM Avg
6.13%
3Y Avg
5.34%
5Y Avg
3.70%
Market Cap
$188.11B
Return on Assets (ROA)
14.45%
TTM Avg
14.64%
3Y Avg
14.15%
5Y Avg
13.27%
| NAME | MARKET CAP | RETURN ON ASSETS (ROA) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | $137.51B | 22.20% | 19.85% | 17.34% | 12.43% |
| Starbucks Corporation (SBUX)vs › | $117.67B | 4.89% | 8.90% | 10.88% | 10.01% |
| PDD Holdings Inc. (PDD)vs › | $117.66B | 14.67% | 18.89% | 17.08% | 11.35% |
| Lowe's Companies, Inc. (LOW)vs › | $116.43B | 12.09% | 13.95% | 14.98% | 15.04% |
| The TJX Companies, Inc. (TJX)vs › | $170.33B | 16.01% | 15.34% | 14.52% | 11.65% |
| BYD Company Limited (BYDDY)vs › | $101.02B | 2.97% | 4.35% | 4.12% | 3.27% |
| Marriott International, Inc. (MAR)vs › | $98.73B | 9.28% | 9.25% | 10.00% | 7.21% |
| MercadoLibre, Inc. (MELI)vs › | $91.33B | 4.09% | 6.13% | 5.34% | 3.70% |
| McDonald's Corporation (MCD)vs › | $188.11B | 14.45% | 14.64% | 14.15% | 13.27% |
| Airbnb, Inc. (ABNB)vs › | $83.74B | 9.38% | 11.97% | 14.74% | 2.11% |
ROA
22.2%
ROE
-96.9%
ROA = Net Income / Total Assets
Return on assets measures how efficiently a company generates profit from its total assets.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | RETURN ON ASSETS (ROA) |
|---|---|
| 2025-12-31 | 18.47% |
| 2024-12-31 | 21.23% |
| 2023-12-31 | 17.62% |
| 2022-12-31 | 12.06% |
| 2021-12-31 | 4.93% |
| 2020-12-31 | 0.27% |
| 2019-12-31 | 22.73% |
| 2018-12-31 | 17.62% |
| 2017-12-31 | 9.20% |
| 2016-12-31 | 10.76% |
| 2015-12-31 | 14.65% |
| 2014-12-31 | 16.21% |
| 2013-12-31 | 18.12% |
| 2012-12-31 | 21.61% |
| 2011-12-31 | 26.60% |
| 2010-12-31 | 18.15% |
| 2009-12-31 | 26.69% |
| 2008-12-31 | 13.56% |
| 2007-12-31 | 11.51% |
| 2006-12-31 | 6.74% |
| 2005-12-31 | 25.56% |
| 2004-12-31 | 5.81% |
| 2003-12-31 | 3.53% |
| 2002-12-31 | -9.08% |
| 2001-12-31 | -2.79% |
| 2000-12-31 | -161.55% |
| 1999-12-31 | -238.76% |
| 1998-12-31 | -168.47% |
