Booking Holdings Inc. (BKNG) Gross Margin: 100.00%
Is Booking Holdings Inc.’s gross margin high or low?
Booking Holdings Inc.'s gross margin of 100.00% is in line with its 5-year average of 100.00%, around the middle of its 5-year range (100.00%–100.00%).
The gross margin for Booking Holdings Inc. (BKNG) is 100.00% as of Tuesday, June 9, 2026. It is equal to its 12-month average by 0.00% (100.00%).
BKNG Gross Margin Chart
BKNG Average Gross Margin Chart
BKNG Current vs Average Gross Margin Chart
BKNG Gross Margin Metrics
GROSS MARGIN
100.00%
GROSS MARGIN AVG TTM
100.00%
GROSS MARGIN AVG 3Y
100.00%
GROSS MARGIN AVG 5Y
100.00%
GROSS MARGIN AVG 10Y
98.85%
GROSS MARGIN AVG 15Y
91.97%
GROSS MARGIN AVG 20Y
80.24%
CURRENT VS TTM AVG
+0.00%
CURRENT VS 3Y AVG
+0.00%
CURRENT VS 5Y AVG
+0.00%
CURRENT VS 10Y AVG
+1.16%
CURRENT VS 15Y AVG
+8.73%
CURRENT VS 20Y AVG
+24.62%
BKNG Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | — | 100.00% | 100.00% | 100.00% | 100.00% |
| Lowe's Companies, Inc. (LOW) | $121.88B | 33.48% | 32.36% | 31.89% | 31.76% |
| Starbucks Corporation (SBUX) | $111.02B | 24.15% | 25.49% | 26.08% | 25.78% |
| Marriott International, Inc. (MAR) | $103.79B | 21.34% | 20.83% | 21.30% | 19.87% |
| MercadoLibre, Inc. (MELI) | $83.20B | 44.50% | 45.30% | 47.26% | 45.76% |
| Hilton Worldwide Holdings Inc. (HLT) | $77.99B | 41.15% | 34.28% | 31.98% | 28.34% |
| Airbnb, Inc. (ABNB) | $77.96B | 82.96% | 83.02% | 82.75% | 80.97% |
| General Motors Company (GM) | $75.52B | 10.86% | 14.13% | 16.20% | 16.89% |
| Ross Stores, Inc. (ROST) | $73.60B | 27.95% | 27.87% | 27.12% | 26.25% |
| The TJX Companies, Inc. (TJX) | $182.13B | 30.96% | 30.78% | 29.79% | 28.56% |
Gross Margin Analysis
Gross Margin
100.0%
(Revenue - COGS) / Revenue
Booking Holdings Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Booking Holdings Inc. Gross Margin FAQ
- What is the gross margin for Booking Holdings Inc. (BKNG)?
- The gross margin for BKNG stock is 100.00%.
- Is Booking Holdings Inc.'s gross margin high or low?
- Booking Holdings Inc.'s gross margin of 100.00% is in line with its 5-year average of 100.00%, around the middle of its 5-year range (100.00%–100.00%).
- What is the TTM average gross margin for Booking Holdings Inc. (BKNG)?
- The TTM average gross margin for BKNG stock is 100.00%.
- What is the 3Y average gross margin for Booking Holdings Inc. (BKNG)?
- The 3Y average gross margin for BKNG stock is 100.00%.
- What is the 5Y average gross margin for Booking Holdings Inc. (BKNG)?
- The 5Y average gross margin for BKNG stock is 100.00%.
- What is the 10Y average gross margin for Booking Holdings Inc. (BKNG)?
- The 10Y average gross margin for BKNG stock is 98.85%.
- What is the 15Y average gross margin for Booking Holdings Inc. (BKNG)?
- The 15Y average gross margin for BKNG stock is 91.97%.
- What is the 20Y average gross margin for Booking Holdings Inc. (BKNG)?
- The 20Y average gross margin for BKNG stock is 80.24%.
Booking Holdings Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 100.00% |
| 2024-12-31 | 100.00% |
| 2023-12-31 | 100.00% |
| 2022-12-31 | 100.00% |
| 2021-12-31 | 100.00% |
| 2020-12-31 | 100.00% |
| 2019-12-31 | 100.00% |
| 2018-12-31 | 100.00% |
| 2017-12-31 | 98.09% |
| 2016-12-31 | 96.14% |
| 2015-12-31 | 93.15% |
| 2014-12-31 | 89.84% |
| 2013-12-31 | 84.14% |
| 2012-12-31 | 77.62% |
| 2011-12-31 | 70.71% |
| 2010-12-31 | 61.88% |
| 2009-12-31 | 53.92% |
| 2008-12-31 | 50.72% |
| 2007-12-31 | 45.37% |
| 2006-12-31 | 35.71% |
| 2005-12-31 | 27.83% |
| 2004-12-31 | 21.67% |
| 2003-12-31 | 16.90% |
| 2002-12-31 | 15.78% |
| 2001-12-31 | 16.46% |
| 2000-12-31 | 16.96% |
| 1999-12-31 | 13.08% |
| 1998-12-31 | 1.70% |
Related Metrics
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel