Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 55.90% is in line with its 5-year average of 56.42%, around the middle of its 5-year range (52.07%–58.69%).
As of the fiscal period ended Tuesday, March 31, 2026. 2.05% below its 12-month average of 57.07%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
55.90%
GROSS MARGIN AVG TTM
57.07%
GROSS MARGIN AVG 3Y
56.98%
GROSS MARGIN AVG 5Y
56.64%
GROSS MARGIN AVG 10Y
52.85%
GROSS MARGIN AVG 15Y
48.02%
GROSS MARGIN AVG 20Y
45.20%
CURRENT VS TTM AVG
-2.05%
CURRENT VS 3Y AVG
-1.90%
CURRENT VS 5Y AVG
-1.31%
CURRENT VS 10Y AVG
+5.77%
CURRENT VS 15Y AVG
+16.40%
CURRENT VS 20Y AVG
+23.67%
SECTOR MEDIAN · CONSUMER CYCLICAL
37.66%
median of 87 covered companies
CURRENT VS SECTOR MEDIAN
+48.43%
vs the sector median at left
McDonald's Corporation
Market Cap
$192.29B
Gross Margin
55.90%
TTM Avg
57.07%
3Y Avg
56.98%
5Y Avg
56.64%
Market Cap
$173.81B
Gross Margin
31.44%
TTM Avg
30.78%
3Y Avg
29.79%
5Y Avg
28.56%
Market Cap
$149.47B
Gross Margin
100.00%
TTM Avg
100.00%
3Y Avg
100.00%
5Y Avg
100.00%
Market Cap
$119.98B
Gross Margin
31.75%
TTM Avg
25.49%
3Y Avg
26.08%
5Y Avg
25.78%
Market Cap
$116.57B
Gross Margin
33.80%
TTM Avg
32.36%
3Y Avg
31.89%
5Y Avg
31.76%
Market Cap
$108.29B
Gross Margin
17.02%
TTM Avg
17.24%
3Y Avg
17.84%
5Y Avg
17.29%
Market Cap
$98.31B
Gross Margin
21.38%
TTM Avg
20.83%
3Y Avg
21.30%
5Y Avg
19.87%
Market Cap
$95.21B
Gross Margin
43.86%
TTM Avg
45.30%
3Y Avg
47.26%
5Y Avg
45.76%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| McDonald's Corporation (MCD) | $192.29B | 55.90% | 57.07% | 56.98% | 56.64% |
| The TJX Companies, Inc. (TJX)vs › | $173.81B | 31.44% | 30.78% | 29.79% | 28.56% |
| Booking Holdings Inc. (BKNG)vs › | $149.47B | 100.00% | 100.00% | 100.00% | 100.00% |
| PDD Holdings Inc. (PDD)vs › | $126.06B | 55.98% | 58.60% | 64.02% | 64.98% |
| Starbucks Corporation (SBUX)vs › | $119.98B | 31.75% | 25.49% | 26.08% | 25.78% |
| Lowe's Companies, Inc. (LOW)vs › | $116.57B | 33.80% | 32.36% | 31.89% | 31.76% |
| BYD Company Limited (BYDDY)vs › | $108.29B | 17.02% | 17.24% | 17.84% | 17.29% |
| Marriott International, Inc. (MAR)vs › | $98.31B | 21.38% | 20.83% | 21.30% | 19.87% |
| MercadoLibre, Inc. (MELI)vs › | $95.21B | 43.86% | 45.30% | 47.26% | 45.76% |
| Alibaba Group Holding Limited (BABA)vs › | $293.02B | 39.77% | 39.88% | 38.55% | 38.70% |
Gross Margin
55.9%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-03-31 | 55.90% |
| 2025-12-31 | 57.53% |
| 2025-09-30 | 58.00% |
| 2025-06-30 | 57.90% |
| 2025-03-31 | 56.02% |
| 2024-12-31 | 57.59% |
| 2024-09-30 | 56.39% |
| 2024-06-30 | 57.29% |
| 2024-03-31 | 55.75% |
| 2023-12-31 | 57.04% |
| 2023-09-30 | 57.74% |
| 2023-06-30 | 57.43% |
| 2023-03-31 | 56.19% |
| 2022-12-31 | 57.52% |
| 2022-09-30 | 58.69% |
| 2022-06-30 | 57.75% |
| 2022-03-31 | 53.84% |
| 2021-12-31 | 54.27% |
| 2021-09-30 | 55.33% |
| 2021-06-30 | 54.68% |
| 2021-03-31 | 52.07% |
| 2020-12-31 | 52.32% |
| 2020-09-30 | 53.61% |
| 2020-06-30 | 45.87% |
| 2020-03-31 | 49.68% |
| 2019-12-31 | 53.21% |
| 2019-09-30 | 53.03% |
| 2019-06-30 | 52.55% |
| 2019-03-31 | 50.79% |
| 2018-12-31 | 52.23% |
| 2018-09-30 | 52.56% |
| 2018-06-30 | 51.17% |
| 2018-03-31 | 49.19% |
| 2017-12-31 | 49.91% |
| 2017-09-30 | 48.96% |
| 2017-06-30 | 44.77% |
| 2017-03-31 | 42.80% |
| 2016-12-31 | 42.43% |
| 2016-09-30 | 42.76% |
| 2016-06-30 | 41.28% |
| 2016-03-31 | 39.19% |
| 2015-12-31 | 39.53% |
| 2015-09-30 | 39.17% |
| 2015-06-30 | 38.33% |
| 2015-03-31 | 36.94% |
| 2014-12-31 | 37.64% |
| 2014-09-30 | 38.37% |
| 2014-06-30 | 38.77% |
| 2014-03-31 | 37.55% |
| 2013-12-31 | 38.67% |
| 2013-09-30 | 39.74% |
| 2013-06-30 | 39.04% |
| 2013-03-31 | 37.61% |
| 2012-12-31 | 39.24% |
| 2012-09-30 | 39.91% |
| 2012-06-30 | 39.27% |
| 2012-03-31 | 38.46% |
| 2011-12-31 | 39.77% |
| 2011-09-30 | 40.56% |
| 2011-06-30 | 39.47% |
| 2011-03-31 | 38.30% |
| 2010-12-31 | 39.82% |
| 2010-09-30 | 41.34% |
| 2010-06-30 | 40.31% |
| 2010-03-31 | 38.50% |
| 2009-12-31 | 39.40% |
| 2009-09-30 | 39.83% |
| 2009-06-30 | 38.42% |
| 2009-03-31 | 36.64% |
| 2008-12-31 | 37.30% |
| 2008-09-30 | 37.71% |
| 2008-06-30 | 36.62% |
| 2008-03-31 | 35.18% |
| 2007-12-31 | 35.81% |
| 2007-09-30 | 35.95% |
| 2007-06-30 | 34.24% |
| 2007-03-31 | 32.57% |
| 2006-12-31 | 34.71% |
| 2006-09-30 | 34.07% |
| 2006-06-30 | 32.39% |
| 2006-03-31 | 30.88% |
| 2005-12-31 | 31.09% |
| 2005-09-30 | 31.55% |
| 2005-06-30 | 30.99% |
| 2005-03-31 | 29.91% |
| 2004-12-31 | 105.34% |
| 2004-09-30 | 32.21% |
| 2004-06-30 | 31.67% |
| 2004-03-31 | 30.14% |
| 2003-12-31 | 105.53% |
| 2003-09-30 | 31.70% |
| 2003-06-30 | 30.50% |
| 2003-03-31 | 28.08% |
| 2002-12-31 | 107.76% |
| 2002-09-30 | 30.84% |
| 2002-06-30 | 31.13% |
