Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 69.66% is 155% above its 5-year average of 27.32%, near the high end of its 5-year range (15.63%–69.66%).
As of the fiscal period ended Sunday, June 28, 2026. 130.23% above its 12-month average of 30.26%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
69.66%
GROSS MARGIN AVG TTM
30.26%
GROSS MARGIN AVG 3Y
24.32%
GROSS MARGIN AVG 5Y
25.62%
GROSS MARGIN AVG 10Y
27.27%
GROSS MARGIN AVG 15Y
28.00%
GROSS MARGIN AVG 20Y
27.51%
CURRENT VS TTM AVG
+130.23%
CURRENT VS 3Y AVG
+186.38%
CURRENT VS 5Y AVG
+171.93%
CURRENT VS 10Y AVG
+155.47%
CURRENT VS 15Y AVG
+148.81%
CURRENT VS 20Y AVG
+153.26%
SECTOR MEDIAN · CONSUMER CYCLICAL
37.66%
median of 87 covered companies
CURRENT VS SECTOR MEDIAN
+84.97%
vs the sector median at left
Starbucks Corporation
Market Cap
$119.98B
Gross Margin
69.66%
TTM Avg
30.26%
3Y Avg
24.32%
5Y Avg
25.62%
Market Cap
$116.57B
Gross Margin
33.80%
TTM Avg
32.36%
3Y Avg
31.89%
5Y Avg
31.76%
Market Cap
$126.06B
Gross Margin
55.98%
TTM Avg
58.60%
3Y Avg
64.02%
5Y Avg
64.98%
Market Cap
$108.29B
Gross Margin
17.02%
TTM Avg
17.24%
3Y Avg
17.84%
5Y Avg
17.29%
Market Cap
$98.31B
Gross Margin
21.38%
TTM Avg
20.83%
3Y Avg
21.30%
5Y Avg
19.87%
Market Cap
$95.21B
Gross Margin
43.86%
TTM Avg
45.30%
3Y Avg
47.26%
5Y Avg
45.76%
Market Cap
$149.47B
Gross Margin
100.00%
TTM Avg
100.00%
3Y Avg
100.00%
5Y Avg
100.00%
Market Cap
$85.37B
Gross Margin
46.64%
TTM Avg
47.18%
3Y Avg
40.90%
5Y Avg
9.93%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Starbucks Corporation (SBUX) | $119.98B | 69.66% | 30.26% | 24.32% | 25.62% |
| Lowe's Companies, Inc. (LOW)vs › | $116.57B | 33.80% | 32.36% | 31.89% | 31.76% |
| PDD Holdings Inc. (PDD)vs › | $126.06B | 55.98% | 58.60% | 64.02% | 64.98% |
| BYD Company Limited (BYDDY)vs › | $108.29B | 17.02% | 17.24% | 17.84% | 17.29% |
| Marriott International, Inc. (MAR)vs › | $98.31B | 21.38% | 20.83% | 21.30% | 19.87% |
| MercadoLibre, Inc. (MELI)vs › | $95.21B | 43.86% | 45.30% | 47.26% | 45.76% |
| Booking Holdings Inc. (BKNG)vs › | $149.47B | 100.00% | 100.00% | 100.00% | 100.00% |
| Airbnb, Inc. (ABNB)vs › | $89.93B | 82.91% | 83.02% | 82.75% | 80.97% |
| Royal Caribbean Cruises Ltd. (RCL)vs › | $85.37B | 46.64% | 47.18% | 40.90% | 9.93% |
| Ross Stores, Inc. (ROST)vs › | $80.54B | 28.33% | 27.87% | 27.12% | 26.25% |
Gross Margin
69.7%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-28 | 69.66% |
| 2026-03-29 | 20.08% |
| 2025-12-28 | 15.63% |
| 2025-09-28 | 23.11% |
| 2025-06-29 | 22.80% |
| 2025-03-30 | 21.09% |
| 2024-12-29 | 24.49% |
| 2024-09-30 | 26.25% |
| 2024-06-30 | 27.91% |
| 2024-03-31 | 25.58% |
| 2023-12-31 | 27.51% |
| 2023-09-30 | 29.01% |
| 2023-07-02 | 28.43% |
| 2023-04-02 | 26.17% |
| 2023-01-01 | 25.69% |
| 2022-09-30 | 25.65% |
| 2022-07-03 | 27.41% |
| 2022-04-03 | 24.30% |
| 2022-01-02 | 26.38% |
| 2021-09-30 | 29.24% |
| 2021-06-27 | 31.00% |
| 2021-03-28 | 27.78% |
| 2020-12-27 | 27.16% |
| 2020-09-30 | 24.88% |
| 2020-06-28 | 4.74% |
| 2020-03-29 | 21.29% |
| 2019-12-29 | 28.73% |
| 2019-09-30 | 27.55% |
| 2019-06-30 | 29.02% |
| 2019-03-31 | 27.59% |
| 2018-12-30 | 28.20% |
| 2018-09-30 | 29.53% |
| 2018-07-01 | 30.62% |
| 2018-04-01 | 28.64% |
| 2017-12-31 | 30.21% |
| 2017-09-30 | 29.93% |
| 2017-07-02 | 31.50% |
| 2017-04-02 | 29.59% |
| 2017-01-01 | 31.39% |
| 2016-09-30 | 33.18% |
| 2016-06-26 | 31.47% |
| 2016-03-27 | 30.37% |
| 2015-12-27 | 31.29% |
| 2015-09-30 | 31.61% |
| 2015-06-28 | 31.45% |
| 2015-03-29 | 30.22% |
| 2014-12-28 | 31.16% |
| 2014-09-30 | 31.23% |
| 2014-06-29 | 30.47% |
| 2014-03-30 | 28.66% |
| 2013-12-29 | 29.94% |
| 2013-09-30 | 28.65% |
| 2013-06-30 | 28.21% |
| 2013-03-31 | 27.63% |
| 2012-12-30 | 28.55% |
| 2012-09-30 | 56.62% |
| 2012-07-01 | 26.68% |
| 2012-04-01 | 25.89% |
| 2012-01-01 | 27.48% |
| 2011-09-30 | 56.38% |
| 2011-07-03 | 57.80% |
| 2011-04-03 | 57.96% |
| 2011-01-02 | 59.59% |
| 2010-09-30 | 58.68% |
| 2010-06-27 | 58.80% |
| 2010-03-28 | 58.02% |
| 2009-12-27 | 57.92% |
| 2009-09-30 | 57.01% |
| 2009-06-28 | 56.60% |
| 2009-03-29 | 55.28% |
| 2008-12-28 | 54.24% |
| 2008-09-30 | -96.18% |
| 2008-06-29 | 54.81% |
| 2008-03-30 | 16.21% |
| 2007-12-30 | 57.15% |
| 2007-09-30 | 30.98% |
| 2007-07-01 | 19.48% |
| 2007-04-01 | 20.21% |
| 2006-12-31 | 58.20% |
| 2006-09-30 | 19.31% |
| 2006-07-02 | 20.51% |
| 2006-04-02 | 21.00% |
| 2006-01-01 | 24.55% |
| 2005-09-30 | 21.48% |
| 2005-07-03 | 22.32% |
| 2005-04-03 | 20.46% |
| 2005-01-02 | 26.47% |
| 2004-09-30 | 19.54% |
| 2004-06-27 | 21.71% |
| 2004-03-28 | 21.43% |
| 2003-12-28 | 27.06% |
| 2003-09-30 | 163.95% |
| 2003-06-29 | 19.99% |
| 2003-03-30 | 24.41% |
| 2002-12-29 | 26.32% |
| 2002-09-30 | 20.51% |
