Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 7.61% is 31% below its 5-year average of 11.09%, around the middle of its 5-year range (-2.48%–14.65%).
As of the fiscal period ended Tuesday, June 30, 2026. 18.77% above its 12-month average of 6.41%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
7.61%
GROSS MARGIN AVG TTM
6.41%
GROSS MARGIN AVG 3Y
10.71%
GROSS MARGIN AVG 5Y
11.77%
GROSS MARGIN AVG 10Y
11.78%
GROSS MARGIN AVG 15Y
11.68%
GROSS MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
+18.77%
CURRENT VS 3Y AVG
-28.90%
CURRENT VS 5Y AVG
-35.31%
CURRENT VS 10Y AVG
-35.35%
CURRENT VS 15Y AVG
-34.80%
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER CYCLICAL
37.66%
median of 87 covered companies
CURRENT VS SECTOR MEDIAN
-79.79%
vs the sector median at left
General Motors Company
Market Cap
$80.37B
Gross Margin
7.61%
TTM Avg
6.41%
3Y Avg
10.71%
5Y Avg
11.77%
Market Cap
$85.37B
Gross Margin
46.64%
TTM Avg
47.18%
3Y Avg
40.90%
5Y Avg
9.93%
Market Cap
$74.05B
Gross Margin
51.64%
TTM Avg
51.40%
3Y Avg
51.32%
5Y Avg
51.73%
Market Cap
$72.13B
Gross Margin
46.79%
TTM Avg
34.28%
3Y Avg
31.98%
5Y Avg
28.34%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| General Motors Company (GM) | $80.37B | 7.61% | 6.41% | 10.71% | 11.77% |
| Ross Stores, Inc. (ROST)vs › | $80.54B | 28.33% | 27.87% | 27.12% | 26.25% |
| Royal Caribbean Cruises Ltd. (RCL)vs › | $85.37B | 46.64% | 47.18% | 40.90% | 9.93% |
| O'Reilly Automotive, Inc. (ORLY)vs › | $74.05B | 51.64% | 51.40% | 51.32% | 51.73% |
| Hilton Worldwide Holdings Inc. (HLT)vs › | $72.13B | 46.79% | 34.28% | 31.98% | 28.34% |
| Airbnb, Inc. (ABNB)vs › | $89.93B | 82.91% | 83.02% | 82.75% | 80.97% |
| Carvana Co. (CVNA)vs › | $68.40B | 19.37% | 20.23% | 15.96% | 15.17% |
| MercadoLibre, Inc. (MELI)vs › | $95.21B | 43.86% | 45.30% | 47.26% | 45.76% |
| Sea Limited (SE)vs › | $64.08B | 44.27% | 43.75% | 43.45% | 40.63% |
| Marriott International, Inc. (MAR)vs › | $98.31B | 21.38% | 20.83% | 21.30% | 19.87% |
Gross Margin
7.6%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 7.61% |
| 2026-03-31 | 11.45% |
| 2025-12-31 | -2.48% |
| 2025-09-30 | 6.41% |
| 2025-06-30 | 9.05% |
| 2025-03-31 | 12.13% |
| 2024-12-31 | 10.17% |
| 2024-09-30 | 13.12% |
| 2024-06-30 | 13.02% |
| 2024-03-31 | 13.74% |
| 2023-12-31 | 7.70% |
| 2023-09-30 | 12.14% |
| 2023-06-30 | 11.95% |
| 2023-03-31 | 12.82% |
| 2022-12-31 | 13.93% |
| 2022-09-30 | 14.01% |
| 2022-06-30 | 12.33% |
| 2022-03-31 | 13.06% |
| 2021-12-31 | 11.90% |
| 2021-09-30 | 14.16% |
| 2021-06-30 | 14.65% |
| 2021-03-31 | 15.64% |
| 2020-12-31 | 13.32% |
| 2020-09-30 | 17.34% |
| 2020-06-30 | 1.17% |
| 2020-03-31 | 9.25% |
| 2019-12-31 | 6.58% |
| 2019-09-30 | 12.91% |
| 2019-06-30 | 12.78% |
| 2019-03-31 | 9.42% |
| 2018-12-31 | 8.61% |
| 2018-09-30 | 11.72% |
| 2018-06-30 | 10.05% |
| 2018-03-31 | 8.04% |
| 2017-12-31 | 12.30% |
| 2017-09-30 | 11.54% |
| 2017-06-30 | 12.91% |
| 2017-03-31 | 13.18% |
| 2016-12-31 | 11.02% |
| 2016-09-30 | 13.41% |
| 2016-06-30 | 13.88% |
| 2016-03-31 | 12.85% |
| 2015-12-31 | 12.34% |
| 2015-09-30 | 13.59% |
| 2015-06-30 | 11.17% |
| 2015-03-31 | 10.84% |
| 2014-12-31 | 11.06% |
| 2014-09-30 | 10.57% |
| 2014-06-30 | 7.24% |
| 2014-03-31 | 6.43% |
| 2013-12-31 | 10.56% |
| 2013-09-30 | 13.32% |
| 2013-06-30 | 11.97% |
| 2013-03-31 | 10.60% |
| 2012-12-31 | -7.60% |
| 2012-09-30 | 12.06% |
| 2012-06-30 | 12.41% |
| 2012-03-31 | 12.19% |
| 2011-12-31 | 12.09% |
| 2011-09-30 | 13.00% |
| 2011-06-30 | 13.70% |
| 2011-03-31 | 12.00% |
| 2010-12-31 | 10.60% |
| 2010-09-30 | 13.13% |
| 2010-06-30 | 13.76% |
| 2010-03-31 | 12.34% |
| 2009-12-31 | -1.55% |
| 2009-09-30 | 5.27% |
| 2009-06-30 | -27.50% |
| 2009-03-31 | -9.72% |
