Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 20.15% is in line with its 5-year average of 20.94%, around the middle of its 5-year range (15.03%–26.87%).
As of the fiscal period ended Tuesday, March 31, 2026. 4.38% below its 12-month average of 21.08%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
20.15%
GROSS MARGIN AVG TTM
21.08%
GROSS MARGIN AVG 3Y
21.01%
GROSS MARGIN AVG 5Y
21.23%
GROSS MARGIN AVG 10Y
18.99%
GROSS MARGIN AVG 15Y
17.24%
GROSS MARGIN AVG 20Y
16.27%
CURRENT VS TTM AVG
-4.38%
CURRENT VS 3Y AVG
-4.07%
CURRENT VS 5Y AVG
-5.09%
CURRENT VS 10Y AVG
+6.13%
CURRENT VS 15Y AVG
+16.91%
CURRENT VS 20Y AVG
+23.88%
SECTOR MEDIAN · CONSUMER CYCLICAL
37.66%
median of 87 covered companies
CURRENT VS SECTOR MEDIAN
-46.49%
vs the sector median at left
Marriott International, Inc.
Market Cap
$98.31B
Gross Margin
20.15%
TTM Avg
21.08%
3Y Avg
21.01%
5Y Avg
21.23%
Market Cap
$95.21B
Gross Margin
43.86%
TTM Avg
45.30%
3Y Avg
47.26%
5Y Avg
45.76%
Market Cap
$108.29B
Gross Margin
17.02%
TTM Avg
17.24%
3Y Avg
17.84%
5Y Avg
17.29%
Market Cap
$85.37B
Gross Margin
46.64%
TTM Avg
47.18%
3Y Avg
40.90%
5Y Avg
9.93%
Market Cap
$80.37B
Gross Margin
5.74%
TTM Avg
14.13%
3Y Avg
16.20%
5Y Avg
16.89%
Market Cap
$116.57B
Gross Margin
33.80%
TTM Avg
32.36%
3Y Avg
31.89%
5Y Avg
31.76%
Market Cap
$119.98B
Gross Margin
31.75%
TTM Avg
25.49%
3Y Avg
26.08%
5Y Avg
25.78%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Marriott International, Inc. (MAR) | $98.31B | 20.15% | 21.08% | 21.01% | 21.23% |
| MercadoLibre, Inc. (MELI)vs › | $95.21B | 43.86% | 45.30% | 47.26% | 45.76% |
| Airbnb, Inc. (ABNB)vs › | $89.93B | 82.91% | 83.02% | 82.75% | 80.97% |
| BYD Company Limited (BYDDY)vs › | $108.29B | 17.02% | 17.24% | 17.84% | 17.29% |
| Royal Caribbean Cruises Ltd. (RCL)vs › | $85.37B | 46.64% | 47.18% | 40.90% | 9.93% |
| Ross Stores, Inc. (ROST)vs › | $80.54B | 28.33% | 27.87% | 27.12% | 26.25% |
| General Motors Company (GM)vs › | $80.37B | 5.74% | 14.13% | 16.20% | 16.89% |
| Lowe's Companies, Inc. (LOW)vs › | $116.57B | 33.80% | 32.36% | 31.89% | 31.76% |
| Starbucks Corporation (SBUX)vs › | $119.98B | 31.75% | 25.49% | 26.08% | 25.78% |
| O'Reilly Automotive, Inc. (ORLY)vs › | $74.05B | 51.64% | 51.40% | 51.32% | 51.73% |
Gross Margin
20.2%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-03-31 | 20.15% |
| 2025-12-31 | 16.53% |
| 2025-09-30 | 21.94% |
| 2025-06-30 | 26.87% |
| 2025-03-31 | 19.88% |
| 2024-12-31 | 17.72% |
| 2024-09-30 | 20.37% |
| 2024-06-30 | 23.26% |
| 2024-03-31 | 19.91% |
| 2023-12-31 | 18.16% |
| 2023-09-30 | 23.57% |
| 2023-06-30 | 23.41% |
| 2023-03-31 | 21.34% |
| 2022-12-31 | 21.59% |
| 2022-09-30 | 23.08% |
| 2022-06-30 | 23.04% |
| 2022-03-31 | 19.60% |
| 2021-12-31 | 20.29% |
| 2021-09-30 | 20.91% |
| 2021-06-30 | 23.05% |
| 2021-03-31 | 15.03% |
| 2020-12-31 | 17.86% |
| 2020-09-30 | 19.39% |
| 2020-06-30 | 6.97% |
| 2020-03-31 | 11.37% |
| 2019-12-31 | 12.42% |
| 2019-09-30 | 16.81% |
| 2019-06-30 | 16.34% |
| 2019-03-31 | 15.86% |
| 2018-12-31 | 17.75% |
| 2018-09-30 | 17.44% |
| 2018-06-30 | 20.54% |
| 2018-03-31 | 17.27% |
| 2017-12-31 | 16.34% |
| 2017-09-30 | 21.21% |
| 2017-06-30 | 20.53% |
| 2017-03-31 | 17.51% |
| 2016-12-31 | 16.17% |
| 2016-09-30 | 15.12% |
| 2016-06-30 | 15.04% |
| 2016-03-31 | 14.87% |
| 2015-12-31 | 14.30% |
| 2015-09-30 | 14.51% |
| 2015-06-30 | 14.99% |
| 2015-03-31 | 14.83% |
| 2014-12-31 | 14.13% |
| 2014-09-30 | 14.54% |
| 2014-06-30 | 14.98% |
| 2014-03-31 | 13.30% |
| 2013-12-31 | 13.61% |
| 2013-09-30 | 13.48% |
| 2013-06-30 | 14.47% |
| 2013-03-31 | 13.21% |
| 2012-12-31 | 13.71% |
| 2012-09-07 | 12.64% |
| 2012-06-15 | 14.52% |
| 2012-03-23 | 12.62% |
| 2011-12-31 | 13.57% |
| 2011-09-09 | 1.25% |
| 2011-06-17 | 13.16% |
| 2011-03-25 | 12.60% |
| 2010-12-31 | 12.99% |
| 2010-09-10 | 11.93% |
| 2010-06-18 | 13.28% |
| 2010-03-26 | 12.09% |
| 2009-12-31 | 12.93% |
| 2009-09-11 | -14.29% |
| 2009-06-19 | 10.89% |
| 2009-03-27 | 10.34% |
| 2008-12-31 | 10.54% |
| 2008-09-05 | 12.49% |
| 2008-06-13 | 15.60% |
| 2008-03-21 | 12.11% |
| 2007-12-31 | 19.66% |
| 2007-09-07 | 12.71% |
| 2007-06-15 | 15.79% |
| 2007-03-23 | 13.54% |
| 2006-12-31 | 14.04% |
| 2006-09-08 | 13.98% |
| 2006-06-16 | 14.35% |
| 2006-03-24 | 13.05% |
| 2005-12-31 | 11.45% |
| 2005-09-09 | 10.46% |
| 2005-06-17 | 12.21% |
| 2005-03-25 | 11.13% |
| 2004-12-31 | 2.29% |
| 2004-09-10 | 9.77% |
| 2004-06-18 | 10.20% |
| 2004-03-26 | 12.57% |
| 2003-12-31 | 18.94% |
| 2003-09-12 | 14.37% |
| 2003-06-20 | 8.68% |
| 2003-03-28 | 8.40% |
| 2002-12-31 | 15.72% |
| 2002-09-06 | 6.65% |
| 2002-06-14 | 7.33% |
