Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 40.68% is 26% above its 5-year average of 32.41%, around the middle of its 5-year range (23.50%–76.45%).
As of the fiscal period ended Tuesday, June 30, 2026. 6.71% below its 12-month average of 43.60%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
40.68%
GROSS MARGIN AVG TTM
43.60%
GROSS MARGIN AVG 3Y
28.20%
GROSS MARGIN AVG 5Y
29.65%
GROSS MARGIN AVG 10Y
27.44%
GROSS MARGIN AVG 15Y
26.75%
GROSS MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
-6.71%
CURRENT VS 3Y AVG
+44.22%
CURRENT VS 5Y AVG
+37.17%
CURRENT VS 10Y AVG
+48.26%
CURRENT VS 15Y AVG
+52.07%
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER CYCLICAL
37.11%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+9.61%
vs the sector median at left
Hilton Worldwide Holdings Inc.
Market Cap
$72.41B
Gross Margin
40.68%
TTM Avg
43.60%
3Y Avg
28.20%
5Y Avg
29.65%
Market Cap
$75.11B
Gross Margin
51.64%
TTM Avg
51.40%
3Y Avg
51.32%
5Y Avg
51.73%
Market Cap
$80.86B
Gross Margin
5.74%
TTM Avg
14.13%
3Y Avg
16.20%
5Y Avg
16.89%
Market Cap
$86.78B
Gross Margin
46.64%
TTM Avg
47.18%
3Y Avg
40.90%
5Y Avg
9.93%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Hilton Worldwide Holdings Inc. (HLT) | $72.41B | 40.68% | 43.60% | 28.20% | 29.65% |
| Carvana Co. (CVNA)vs › | $72.75B | 19.37% | 20.23% | 15.96% | 15.17% |
| O'Reilly Automotive, Inc. (ORLY)vs › | $75.11B | 51.64% | 51.40% | 51.32% | 51.73% |
| Sea Limited (SE)vs › | $65.06B | 44.27% | 43.75% | 43.45% | 40.63% |
| Ross Stores, Inc. (ROST)vs › | $80.82B | 28.33% | 27.87% | 27.12% | 26.25% |
| General Motors Company (GM)vs › | $80.86B | 5.74% | 14.13% | 16.20% | 16.89% |
| NIKE, Inc. (NKE)vs › | $63.96B | 42.91% | 42.82% | 43.43% | 44.09% |
| Ford Motor Company (F)vs › | $60.93B | 10.77% | 12.41% | 13.63% | 13.75% |
| Royal Caribbean Cruises Ltd. (RCL)vs › | $86.78B | 46.64% | 47.18% | 40.90% | 9.93% |
| Airbnb, Inc. (ABNB)vs › | $90.81B | 82.91% | 83.02% | 82.75% | 80.97% |
Gross Margin
40.7%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 40.68% |
| 2026-03-31 | 40.25% |
| 2025-12-31 | 76.45% |
| 2025-09-30 | 30.16% |
| 2025-06-30 | 30.47% |
| 2025-03-31 | 25.86% |
| 2024-12-31 | 24.04% |
| 2024-09-30 | 27.52% |
| 2024-06-30 | 30.80% |
| 2024-03-31 | 27.05% |
| 2023-12-31 | 23.50% |
| 2023-09-30 | 30.49% |
| 2023-06-30 | 32.14% |
| 2023-03-31 | 28.22% |
| 2022-12-31 | 27.13% |
| 2022-09-30 | 32.43% |
| 2022-06-30 | 33.57% |
| 2022-03-31 | 29.92% |
| 2021-12-31 | 26.91% |
| 2021-09-30 | 34.59% |
| 2021-06-30 | 28.37% |
| 2021-03-31 | 20.48% |
| 2020-12-31 | 14.16% |
| 2020-09-30 | 21.11% |
| 2020-06-30 | -15.07% |
| 2020-03-31 | 17.97% |
| 2019-12-31 | 24.40% |
| 2019-09-30 | 26.81% |
| 2019-06-30 | 27.86% |
| 2019-03-31 | 23.73% |
| 2018-12-31 | 25.13% |
| 2018-09-30 | 25.97% |
| 2018-06-30 | 26.71% |
| 2018-03-31 | 23.10% |
| 2017-12-31 | 24.53% |
| 2017-09-30 | -83.09% |
| 2017-06-30 | 31.46% |
| 2017-03-31 | 22.78% |
| 2016-12-31 | 27.40% |
| 2016-09-30 | 59.22% |
| 2016-06-30 | 57.44% |
| 2016-03-31 | 55.18% |
| 2015-12-31 | 27.70% |
| 2015-09-30 | 28.15% |
| 2015-06-30 | 28.20% |
| 2015-03-31 | 24.89% |
| 2014-12-31 | 26.70% |
| 2014-09-30 | 27.34% |
| 2014-06-30 | 27.22% |
| 2014-03-31 | 24.88% |
| 2013-12-31 | 25.20% |
| 2013-09-30 | 25.85% |
| 2013-06-30 | 27.10% |
| 2013-03-31 | 22.49% |
| 2012-12-31 | 24.51% |
| 2012-09-30 | 24.33% |
