Is HLT or NKE cheaper?

On trailing earnings, NKE is cheaper: HLT trades at a 52.82 P/E and NKE at 29.56.

Which has grown faster, HLT or NKE?

Over the past five years, HLT grew revenue faster — HLT at a 30.37% CAGR versus NKE at 3.86%.

Does HLT or NKE pay a bigger dividend?

HLT yields 0.17% and NKE yields 3.63% based on trailing dividends and the latest price.

Is HLT or NKE more profitable?

HLT runs the higher net margin — HLT at 12.56% versus NKE at 4.84%.

Which has been the better investment, HLT or NKE?

Over the past 10-year, HLT delivered the higher annualized total return — HLT at 23.59% versus NKE at -0.67%. Past performance doesn't predict future results.

Hilton Worldwide Holdings Inc. (HLT) vs NIKE, Inc. (NKE)

HLT leads on 9 of 16 compared metrics, though NKE is the cheaper stock.

A side-by-side comparison of Hilton Worldwide Holdings Inc. and NIKE, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

HLT

Hilton Worldwide Holdings Inc.

$78.75B

$345.95Consumer Cyclical

NKE

NIKE, Inc.

$66.42B

$44.93Consumer Cyclical

Total return — HLT vs NKE

growth of $100 · last 12y

HLT +684.3%NKE +17.9%HLT compounded faster

Log scale — wide-divergence pair

HLT NKE

HLT vs NKE: by the numbers

•HLT is the larger company ($78.75B vs $66.42B market cap).
•NKE trades at the lower earnings multiple (29.56 vs 52.82 P/E).
•HLT converts more revenue to profit (12.56% vs 4.84% net margin).
•HLT grew revenue faster over the past five years (30.37% vs 3.86% CAGR).
•NKE pays the higher dividend yield (3.63% vs 0.17%).

Which is better, HLT or NKE?

Metric tally: HLT 9 · NKE 7

It depends on what you're optimizing for:

ValueNKE(lower P/E)

GrowthHLT(faster 5Y revenue CAGR)

IncomeNKE(higher dividend yield)

QualityNKE(higher ROIC)

Valuation

Metric	HLT	NKE
P/E ratio	52.82	29.56●
Forward P/E	33.33	24.75●
P/S ratio	6.54	1.43●
P/B ratio	—	4.72
PEG ratio	4.27●	5.02
EV / EBITDA	30.86	20.31●
FCF yield	2.69%●	1.58%

Profitability

Metric	HLT	NKE
Gross margin	44.29%●	40.81%
Operating margin	23.08%●	6.03%
Net margin	12.56%●	4.84%
ROE	-27.04%	15.97%●
ROIC	11.29%	11.57%●

Dividends

Metric	HLT	NKE
Dividend yield	0.17%	3.63%●
Payout ratio	9.71%	75.12%

Growth (annualized)

Metric	HLT	NKE
Revenue CAGR (5Y)	30.37%●	3.86%
EPS CAGR (5Y)	12.36%●	5.89%
FCF CAGR (5Y)	45.28%●	-22.85%
Total return CAGR (5Y)	22.20%●	-18.03%

Frequently asked

Which is better, HLT or NKE?: It depends on your goal. value: NKE (lower P/E); growth: HLT (faster 5Y revenue CAGR); income: NKE (higher dividend yield); quality: NKE (higher ROIC). Across all compared metrics, HLT leads 9 to 7.
Is HLT or NKE cheaper?: On trailing earnings, NKE is cheaper: HLT trades at a 52.82 P/E and NKE at 29.56.
Which has grown faster, HLT or NKE?: Over the past five years, HLT grew revenue faster — HLT at a 30.37% CAGR versus NKE at 3.86%.
Does HLT or NKE pay a bigger dividend?: HLT yields 0.17% and NKE yields 3.63% based on trailing dividends and the latest price.
Is HLT or NKE more profitable?: HLT runs the higher net margin — HLT at 12.56% versus NKE at 4.84%.
Which has been the better investment, HLT or NKE?: Over the past 10-year, HLT delivered the higher annualized total return — HLT at 23.59% versus NKE at -0.67%. Past performance doesn't predict future results.

Go deeper

Full HLT analysis Full NKE analysis Interactive comparison tool

Dig into the metrics

Hilton Worldwide P/E ratio NIKE P/E ratio Hilton Worldwide dividend yield NIKE dividend yield Hilton Worldwide ROE NIKE ROE Hilton Worldwide operating margin NIKE operating margin Hilton Worldwide revenue growth NIKE revenue growth Hilton Worldwide free cash flow NIKE free cash flow

Hilton Worldwide & NIKE appear in these rankings

Highest Dividend Yield Stocks Fastest Revenue Growth Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.