Hilton Worldwide Holdings Inc. (HLT) vs NIKE, Inc. (NKE)

A side-by-side comparison of Hilton Worldwide Holdings Inc. and NIKE, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnHLT vs NKE

growth of $100 · dividends reinvested · last 10y
HLT +578.8% (+21.1%/yr)NKE -26.2% (-3.0%/yr)HLT compounded faster over this window
Log scale — wide-divergence pair
101001kStart $10020182020202220242026$679$74
HLT NKE

HLT vs NKE: by the numbers

  • HLT is the larger company ($68.91B vs $54.46B market cap).
  • NKE trades at the lower trailing earnings multiple (17.52 vs 44.96 P/E), one valuation lens rather than an overall verdict.
  • HLT converts more revenue to profit (12.69% vs 6.70% net margin).
  • HLT grew revenue faster over the past five years (25.41% vs 0.82% CAGR).
  • NKE pays the higher dividend yield (4.48% vs 0.20%).

Metrics side by side

Valuation

MetricHLTNKE
P/E ratio44.9617.52
Forward P/E33.8721.40
P/S ratio5.521.17
P/B ratioN/A3.66
EV / EBITDA26.3712.60
FCF yield2.89%4.01%

Profitability

MetricHLTNKE
Gross margin44.06%42.91%
Operating margin23.35%8.19%
Net margin12.69%6.70%
ROEN/A20.91%
ROIC16.55%10.87%

Dividends

MetricHLTNKE
Dividend yield0.20%4.48%
Payout ratio8.81%78.10%

Growth (annualized)

MetricHLTNKE
Revenue CAGR (5Y)25.41%0.82%
EPS CAGR (5Y)12.36%-10.42%
FCF CAGR (5Y)40.73%-18.20%
Total return CAGR (5Y)19.50%-24.50%

Frequently asked

Which has the lower trailing P/E, HLT or NKE?
NKE has the lower trailing P/E: HLT trades at 44.96 and NKE at 17.52. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, HLT or NKE?
Over the past five years, HLT grew revenue faster — HLT at a 25.41% CAGR versus NKE at 0.82%.
Does HLT or NKE pay a bigger dividend?
HLT yields 0.20% and NKE yields 4.48% based on trailing dividends and the latest price.
Is HLT or NKE more profitable?
HLT runs the higher net margin — HLT at 12.69% versus NKE at 6.70%.
How have HLT and NKE total returns compared?
Over the past 10 years, HLT delivered 21.21% and NKE delivered -2.64% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.