Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the net profit margin high or low?
The net profit margin of 14.43% is 15% above its 5-year average of 12.53%, near the high end of its 5-year range (5.63%–18.15%).
As of the fiscal period ended Tuesday, June 30, 2026. 11.59% above its 12-month average of 12.93%.
Reported quarterly profit margin; no daily interpolation.
NET PROFIT MARGIN
14.43%
NET PROFIT MARGIN AVG TTM
12.93%
NET PROFIT MARGIN AVG 3Y
13.34%
NET PROFIT MARGIN AVG 5Y
12.53%
NET PROFIT MARGIN AVG 10Y
11.33%
NET PROFIT MARGIN AVG 15Y
9.76%
NET PROFIT MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
+11.59%
CURRENT VS 3Y AVG
+8.17%
CURRENT VS 5Y AVG
+15.17%
CURRENT VS 10Y AVG
+27.37%
CURRENT VS 15Y AVG
+47.83%
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER CYCLICAL
6.87%
median of 87 covered companies
CURRENT VS SECTOR MEDIAN
+110.00%
vs the sector median at left
Hilton Worldwide Holdings Inc.
Market Cap
$72.13B
Net Profit Margin
14.43%
TTM Avg
12.93%
3Y Avg
13.34%
5Y Avg
12.53%
Market Cap
$74.05B
Net Profit Margin
14.27%
TTM Avg
14.27%
3Y Avg
14.62%
5Y Avg
14.97%
Market Cap
$80.37B
Net Profit Margin
1.03%
TTM Avg
2.33%
3Y Avg
4.23%
5Y Avg
5.01%
Market Cap
$80.54B
Net Profit Margin
9.74%
TTM Avg
9.66%
3Y Avg
9.15%
5Y Avg
7.73%
Market Cap
$85.37B
Net Profit Margin
23.56%
TTM Avg
20.63%
3Y Avg
7.27%
5Y Avg
-96.12%
Market Cap
$58.54B
Net Profit Margin
-3.93%
TTM Avg
-0.59%
3Y Avg
0.01%
5Y Avg
2.03%
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Hilton Worldwide Holdings Inc. (HLT) | $72.13B | 14.43% | 12.93% | 13.34% | 12.53% |
| O'Reilly Automotive, Inc. (ORLY)vs › | $74.05B | 14.27% | 14.27% | 14.62% | 14.97% |
| Carvana Co. (CVNA)vs › | $68.40B | 6.88% | 4.23% | 0.24% | -0.52% |
| Sea Limited (SE)vs › | $64.08B | 6.40% | 4.76% | -0.65% | -10.02% |
| General Motors Company (GM)vs › | $80.37B | 1.03% | 2.33% | 4.23% | 5.01% |
| Ross Stores, Inc. (ROST)vs › | $80.54B | 9.74% | 9.66% | 9.15% | 7.73% |
| NIKE, Inc. (NKE)vs › | $61.72B | 6.70% | 6.83% | 8.66% | 10.08% |
| Royal Caribbean Cruises Ltd. (RCL)vs › | $85.37B | 23.56% | 20.63% | 7.27% | -96.12% |
| Ford Motor Company (F)vs › | $58.54B | -3.93% | -0.59% | 0.01% | 2.03% |
| Airbnb, Inc. (ABNB)vs › | $89.93B | 19.90% | 22.18% | 28.81% | -4.39% |
Operating Margin
23.4%
Net Profit Margin
14.4%
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | NET PROFIT MARGIN |
|---|---|
| 2026-06-30 | 14.43% |
| 2026-03-31 | 13.11% |
| 2025-12-31 | 9.62% |
| 2025-09-30 | 13.46% |
| 2025-06-30 | 14.03% |
| 2025-03-31 | 11.13% |
| 2024-12-31 | 18.15% |
| 2024-09-30 | 12.00% |
| 2024-06-30 | 14.27% |
| 2024-03-31 | 10.30% |
| 2023-12-31 | 5.63% |
| 2023-09-30 | 14.10% |
| 2023-06-30 | 15.45% |
| 2023-03-31 | 8.98% |
| 2022-12-31 | 13.42% |
| 2022-09-30 | 14.65% |
| 2022-06-30 | 16.43% |
| 2022-03-31 | 12.32% |
| 2021-12-31 | 8.01% |
| 2021-09-30 | 13.78% |
| 2021-06-30 | 9.78% |
| 2021-03-31 | -12.36% |
| 2020-12-31 | -25.17% |
| 2020-09-30 | -8.47% |
| 2020-06-30 | -76.24% |
| 2020-03-31 | 0.94% |
| 2019-12-31 | 7.39% |
| 2019-09-30 | 12.03% |
| 2019-06-30 | 10.47% |
| 2019-03-31 | 7.17% |
| 2018-12-31 | 9.79% |
| 2018-09-30 | 7.19% |
| 2018-06-30 | 9.47% |
| 2018-03-31 | 7.76% |
| 2017-12-31 | 36.86% |
| 2017-09-30 | 17.58% |
| 2017-06-30 | 6.33% |
| 2017-03-31 | 2.48% |
| 2016-12-31 | -13.25% |
| 2016-09-30 | 23.46% |
| 2016-06-30 | 29.15% |
| 2016-03-31 | 45.11% |
| 2015-12-31 | 28.50% |
| 2015-09-30 | 9.64% |
| 2015-06-30 | 5.51% |
| 2015-03-31 | 5.77% |
| 2014-12-31 | 5.59% |
| 2014-09-30 | 6.92% |
| 2014-06-30 | 7.84% |
| 2014-03-31 | 5.21% |
| 2013-12-31 | 0.98% |
| 2013-09-30 | 8.17% |
| 2013-06-30 | 6.51% |
| 2013-03-31 | 1.50% |
| 2012-12-31 | 2.61% |
| 2012-09-30 | 7.32% |
