General Motors Company (GM) vs Marriott International, Inc. (MAR)

MAR leads on 8 of 14 compared metrics, though GM is the cheaper stock.

A side-by-side comparison of General Motors Company and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — GM vs MAR

growth of $100 · last 16y
GM +138.4%MAR +1030.1%MAR compounded faster
05001kStart $10020132016201920222025$238$1,130
GM MAR

GM vs MAR: by the numbers

  • MAR is the larger company ($106.15B vs $73.49B market cap).
  • GM trades at the lower earnings multiple (32.60 vs 42.33 P/E).
  • MAR converts more revenue to profit (9.72% vs 1.38% net margin).
  • MAR grew revenue faster over the past five years (26.50% vs 8.60% CAGR).
  • GM pays the higher dividend yield (0.81% vs 0.68%).

Which is better, GM or MAR?

Metric tally: GM 6 · MAR 8

It depends on what you're optimizing for:

ValueGM(lower P/E)
GrowthMAR(faster 5Y revenue CAGR)
IncomeGM(higher dividend yield)
QualityMAR(higher ROIC)

Valuation

MetricGMMAR
P/E ratio32.6042.33
Forward P/E30.95
P/S ratio0.414.08
P/B ratio1.20
PEG ratio2.31
EV / EBITDA11.8427.27
FCF yield16.67%2.87%

Profitability

MetricGMMAR
Gross margin6.10%21.38%
Operating margin1.34%16.02%
Net margin1.38%9.72%
ROE4.05%-68.97%
ROIC1.16%15.59%

Dividends

MetricGMMAR
Dividend yield0.81%0.68%
Payout ratio19.82%28.78%

Growth (annualized)

MetricGMMAR
Revenue CAGR (5Y)8.60%26.50%
EPS CAGR (5Y)-5.25%16.38%
FCF CAGR (5Y)14.14%24.39%
Total return CAGR (5Y)6.65%23.89%

Frequently asked

Which is better, GM or MAR?
It depends on your goal. value: GM (lower P/E); growth: MAR (faster 5Y revenue CAGR); income: GM (higher dividend yield); quality: MAR (higher ROIC). Across all compared metrics, MAR leads 8 to 6.
Is GM or MAR cheaper?
On trailing earnings, GM is cheaper: GM trades at a 32.60 P/E and MAR at 42.33.
Which has grown faster, GM or MAR?
Over the past five years, MAR grew revenue faster — GM at a 8.60% CAGR versus MAR at 26.50%.
Does GM or MAR pay a bigger dividend?
GM yields 0.81% and MAR yields 0.68% based on trailing dividends and the latest price.
Is GM or MAR more profitable?
MAR runs the higher net margin — GM at 1.38% versus MAR at 9.72%.
Which has been the better investment, GM or MAR?
Over the past 10-year, MAR delivered the higher annualized total return — GM at 13.06% versus MAR at 20.82%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.