General Motors Company (GM) vs Marriott International, Inc. (MAR)
MAR leads on 8 of 14 compared metrics, though GM is the cheaper stock.
A side-by-side comparison of General Motors Company and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GM
General Motors Company
$81.50Consumer Cyclical
MAR
Marriott International, Inc.
$402.54Consumer Cyclical
Total return — GM vs MAR
growth of $100 · last 16yGM +138.4%MAR +1030.1%MAR compounded faster
GM MAR
GM vs MAR: by the numbers
- •MAR is the larger company ($106.15B vs $73.49B market cap).
- •GM trades at the lower earnings multiple (32.60 vs 42.33 P/E).
- •MAR converts more revenue to profit (9.72% vs 1.38% net margin).
- •MAR grew revenue faster over the past five years (26.50% vs 8.60% CAGR).
- •GM pays the higher dividend yield (0.81% vs 0.68%).
Which is better, GM or MAR?
Metric tally: GM 6 · MAR 8It depends on what you're optimizing for:
ValueGM(lower P/E)
GrowthMAR(faster 5Y revenue CAGR)
IncomeGM(higher dividend yield)
QualityMAR(higher ROIC)
Valuation
| Metric | GM | MAR |
|---|---|---|
| P/E ratio | 32.60● | 42.33 |
| Forward P/E | — | 30.95 |
| P/S ratio | 0.41● | 4.08 |
| P/B ratio | 1.20 | — |
| PEG ratio | — | 2.31 |
| EV / EBITDA | 11.84● | 27.27 |
| FCF yield | 16.67%● | 2.87% |
Profitability
| Metric | GM | MAR |
|---|---|---|
| Gross margin | 6.10% | 21.38%● |
| Operating margin | 1.34% | 16.02%● |
| Net margin | 1.38% | 9.72%● |
| ROE | 4.05%● | -68.97% |
| ROIC | 1.16% | 15.59%● |
Dividends
| Metric | GM | MAR |
|---|---|---|
| Dividend yield | 0.81%● | 0.68% |
| Payout ratio | 19.82% | 28.78% |
Growth (annualized)
| Metric | GM | MAR |
|---|---|---|
| Revenue CAGR (5Y) | 8.60% | 26.50%● |
| EPS CAGR (5Y) | -5.25% | 16.38%● |
| FCF CAGR (5Y) | 14.14% | 24.39%● |
| Total return CAGR (5Y) | 6.65% | 23.89%● |
Frequently asked
- Which is better, GM or MAR?
- It depends on your goal. value: GM (lower P/E); growth: MAR (faster 5Y revenue CAGR); income: GM (higher dividend yield); quality: MAR (higher ROIC). Across all compared metrics, MAR leads 8 to 6.
- Is GM or MAR cheaper?
- On trailing earnings, GM is cheaper: GM trades at a 32.60 P/E and MAR at 42.33.
- Which has grown faster, GM or MAR?
- Over the past five years, MAR grew revenue faster — GM at a 8.60% CAGR versus MAR at 26.50%.
- Does GM or MAR pay a bigger dividend?
- GM yields 0.81% and MAR yields 0.68% based on trailing dividends and the latest price.
- Is GM or MAR more profitable?
- MAR runs the higher net margin — GM at 1.38% versus MAR at 9.72%.
- Which has been the better investment, GM or MAR?
- Over the past 10-year, MAR delivered the higher annualized total return — GM at 13.06% versus MAR at 20.82%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
General Motors P/E ratioMarriott International P/E ratioGeneral Motors dividend yieldMarriott International dividend yieldGeneral Motors ROEMarriott International ROEGeneral Motors operating marginMarriott International operating marginGeneral Motors revenue growthMarriott International revenue growthGeneral Motors free cash flowMarriott International free cash flow
General Motors & Marriott International appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.