Hilton Worldwide Holdings Inc. (HLT) vs Marriott International, Inc. (MAR)
MAR leads on 10 of 16 compared metrics.
A side-by-side comparison of Hilton Worldwide Holdings Inc. and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
HLT
Hilton Worldwide Holdings Inc.
$345.95Consumer Cyclical
MAR
Marriott International, Inc.
$402.54Consumer Cyclical
Total return — HLT vs MAR
growth of $100 · last 12yHLT +684.3%MAR +774.7%MAR compounded faster
HLT MAR
HLT vs MAR: by the numbers
- •MAR is the larger company ($106.15B vs $78.75B market cap).
- •MAR trades at the lower earnings multiple (42.33 vs 52.82 P/E).
- •HLT converts more revenue to profit (12.56% vs 9.72% net margin).
- •HLT grew revenue faster over the past five years (30.37% vs 26.50% CAGR).
- •MAR pays the higher dividend yield (0.68% vs 0.17%).
Which is better, HLT or MAR?
Metric tally: HLT 6 · MAR 10It depends on what you're optimizing for:
ValueMAR(lower P/E)
GrowthHLT(faster 5Y revenue CAGR)
IncomeMAR(higher dividend yield)
QualityMAR(higher ROIC)
Valuation
| Metric | HLT | MAR |
|---|---|---|
| P/E ratio | 52.82 | 42.33● |
| Forward P/E | 33.33 | 30.95● |
| P/S ratio | 6.54 | 4.08● |
| PEG ratio | 4.27 | 2.31● |
| EV / EBITDA | 30.86 | 27.27● |
| FCF yield | 2.69% | 2.87%● |
Profitability
| Metric | HLT | MAR |
|---|---|---|
| Gross margin | 44.29%● | 21.38% |
| Operating margin | 23.08%● | 16.02% |
| Net margin | 12.56%● | 9.72% |
| ROE | -27.04%● | -68.97% |
| ROIC | 11.29% | 15.59%● |
Dividends
| Metric | HLT | MAR |
|---|---|---|
| Dividend yield | 0.17% | 0.68%● |
| Payout ratio | 9.71% | 28.78% |
Growth (annualized)
| Metric | HLT | MAR |
|---|---|---|
| Revenue CAGR (5Y) | 30.37%● | 26.50% |
| EPS CAGR (5Y) | 12.36% | 16.38%● |
| FCF CAGR (5Y) | 45.28%● | 24.39% |
| Total return CAGR (5Y) | 22.20% | 23.89%● |
Frequently asked
- Which is better, HLT or MAR?
- It depends on your goal. value: MAR (lower P/E); growth: HLT (faster 5Y revenue CAGR); income: MAR (higher dividend yield); quality: MAR (higher ROIC). Across all compared metrics, MAR leads 10 to 6.
- Is HLT or MAR cheaper?
- On trailing earnings, MAR is cheaper: HLT trades at a 52.82 P/E and MAR at 42.33.
- Which has grown faster, HLT or MAR?
- Over the past five years, HLT grew revenue faster — HLT at a 30.37% CAGR versus MAR at 26.50%.
- Does HLT or MAR pay a bigger dividend?
- HLT yields 0.17% and MAR yields 0.68% based on trailing dividends and the latest price.
- Is HLT or MAR more profitable?
- HLT runs the higher net margin — HLT at 12.56% versus MAR at 9.72%.
- Which has been the better investment, HLT or MAR?
- Over the past 10-year, HLT delivered the higher annualized total return — HLT at 23.59% versus MAR at 20.82%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Hilton Worldwide P/E ratioMarriott International P/E ratioHilton Worldwide dividend yieldMarriott International dividend yieldHilton Worldwide ROEMarriott International ROEHilton Worldwide operating marginMarriott International operating marginHilton Worldwide revenue growthMarriott International revenue growthHilton Worldwide free cash flowMarriott International free cash flow
Hilton Worldwide & Marriott International appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.