Hilton Worldwide Holdings Inc. (HLT) vs Marriott International, Inc. (MAR)

MAR leads on 10 of 16 compared metrics.

A side-by-side comparison of Hilton Worldwide Holdings Inc. and Marriott International, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — HLT vs MAR

growth of $100 · last 12y
HLT +684.3%MAR +774.7%MAR compounded faster
200400600800Start $1002016201920222025$784$875
HLT MAR

HLT vs MAR: by the numbers

  • MAR is the larger company ($106.15B vs $78.75B market cap).
  • MAR trades at the lower earnings multiple (42.33 vs 52.82 P/E).
  • HLT converts more revenue to profit (12.56% vs 9.72% net margin).
  • HLT grew revenue faster over the past five years (30.37% vs 26.50% CAGR).
  • MAR pays the higher dividend yield (0.68% vs 0.17%).

Which is better, HLT or MAR?

Metric tally: HLT 6 · MAR 10

It depends on what you're optimizing for:

ValueMAR(lower P/E)
GrowthHLT(faster 5Y revenue CAGR)
IncomeMAR(higher dividend yield)
QualityMAR(higher ROIC)

Valuation

MetricHLTMAR
P/E ratio52.8242.33
Forward P/E33.3330.95
P/S ratio6.544.08
PEG ratio4.272.31
EV / EBITDA30.8627.27
FCF yield2.69%2.87%

Profitability

MetricHLTMAR
Gross margin44.29%21.38%
Operating margin23.08%16.02%
Net margin12.56%9.72%
ROE-27.04%-68.97%
ROIC11.29%15.59%

Dividends

MetricHLTMAR
Dividend yield0.17%0.68%
Payout ratio9.71%28.78%

Growth (annualized)

MetricHLTMAR
Revenue CAGR (5Y)30.37%26.50%
EPS CAGR (5Y)12.36%16.38%
FCF CAGR (5Y)45.28%24.39%
Total return CAGR (5Y)22.20%23.89%

Frequently asked

Which is better, HLT or MAR?
It depends on your goal. value: MAR (lower P/E); growth: HLT (faster 5Y revenue CAGR); income: MAR (higher dividend yield); quality: MAR (higher ROIC). Across all compared metrics, MAR leads 10 to 6.
Is HLT or MAR cheaper?
On trailing earnings, MAR is cheaper: HLT trades at a 52.82 P/E and MAR at 42.33.
Which has grown faster, HLT or MAR?
Over the past five years, HLT grew revenue faster — HLT at a 30.37% CAGR versus MAR at 26.50%.
Does HLT or MAR pay a bigger dividend?
HLT yields 0.17% and MAR yields 0.68% based on trailing dividends and the latest price.
Is HLT or MAR more profitable?
HLT runs the higher net margin — HLT at 12.56% versus MAR at 9.72%.
Which has been the better investment, HLT or MAR?
Over the past 10-year, HLT delivered the higher annualized total return — HLT at 23.59% versus MAR at 20.82%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.