Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 77.98% is in line with its 5-year average of 81.40%, around the middle of its 5-year range (66.13%–87.54%).
0.35% above its 12-month average of 77.71%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-06-30): 82.46%.
GROSS MARGIN
77.98%
GROSS MARGIN AVG TTM
77.71%
GROSS MARGIN AVG 3Y
81.79%
GROSS MARGIN AVG 5Y
81.40%
GROSS MARGIN AVG 10Y
N/A
GROSS MARGIN AVG 15Y
N/A
GROSS MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
+0.35%
CURRENT VS 3Y AVG
-4.65%
CURRENT VS 5Y AVG
-4.20%
CURRENT VS 10Y AVG
N/A
CURRENT VS 15Y AVG
N/A
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER CYCLICAL
38.36%
median of 96 covered companies
CURRENT VS SECTOR MEDIAN
+103.31%
vs the sector median at left
Market Cap
$96.19B
Gross Margin
42.68%
TTM Avg
45.30%
3Y Avg
47.26%
5Y Avg
45.76%
Market Cap
$92.12B
Gross Margin
17.27%
TTM Avg
17.24%
3Y Avg
17.84%
5Y Avg
17.29%
Market Cap
$110.36B
Gross Margin
33.08%
TTM Avg
33.40%
3Y Avg
33.35%
5Y Avg
33.29%
Market Cap
$110.75B
Gross Margin
56.32%
TTM Avg
58.60%
3Y Avg
64.02%
5Y Avg
64.98%
Market Cap
$112.56B
Gross Margin
31.75%
TTM Avg
25.49%
3Y Avg
26.08%
5Y Avg
25.78%
Market Cap
$87.28B
Gross Margin
20.16%
TTM Avg
20.83%
3Y Avg
21.30%
5Y Avg
19.87%
Market Cap
$77.44B
Gross Margin
5.74%
TTM Avg
14.13%
3Y Avg
16.20%
5Y Avg
16.89%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Airbnb, Inc. (ABNB) | $101.01B | 77.98% | 77.71% | 81.79% | 81.40% |
| MercadoLibre, Inc. (MELI)vs › | $96.19B | 42.68% | 45.30% | 47.26% | 45.76% |
| BYD Company Limited (BYDDY)vs › | $92.12B | 17.27% | 17.24% | 17.84% | 17.29% |
| Lowe's Companies, Inc. (LOW)vs › | $110.36B | 33.08% | 33.40% | 33.35% | 33.29% |
| PDD Holdings Inc. (PDD)vs › | $110.75B | 56.32% | 58.60% | 64.02% | 64.98% |
| Starbucks Corporation (SBUX)vs › | $112.56B | 31.75% | 25.49% | 26.08% | 25.78% |
| Marriott International, Inc. (MAR)vs › | $87.28B | 20.16% | 20.83% | 21.30% | 19.87% |
| General Motors Company (GM)vs › | $77.44B | 5.74% | 14.13% | 16.20% | 16.89% |
| Carvana Co. (CVNA)vs › | $75.86B | 19.37% | 20.23% | 15.96% | 15.17% |
| Ross Stores, Inc. (ROST)vs › | $74.02B | 29.89% | 27.87% | 27.12% | 26.25% |
Gross Margin
78.0%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 82.46% |
| 2026-03-31 | 66.13% |
| 2025-12-31 | 70.94% |
| 2025-09-30 | 86.59% |
| 2025-06-30 | 82.43% |
| 2025-03-31 | 77.73% |
| 2024-12-31 | 82.78% |
| 2024-09-30 | 87.54% |
| 2024-06-30 | 81.59% |
| 2024-03-31 | 77.59% |
| 2023-12-31 | 82.69% |
| 2023-09-30 | 86.49% |
| 2023-06-30 | 82.61% |
| 2023-03-31 | 76.46% |
| 2022-12-31 | 81.85% |
| 2022-09-30 | 86.10% |
| 2022-06-30 | 81.46% |
| 2022-03-31 | 75.94% |
| 2021-12-31 | 80.73% |
| 2021-09-30 | 86.07% |
| 2021-06-30 | 77.95% |
| 2021-03-31 | 71.30% |
| 2020-12-31 | 75.59% |
| 2020-09-30 | 83.06% |
| 2020-06-30 | 51.85% |
| 2020-03-31 | 67.00% |
| 2019-12-31 | 73.47% |
| 2019-09-30 | 81.24% |
