Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 78.30% is in line with its 5-year average of 81.27%, around the middle of its 5-year range (71.30%–87.54%).
As of the fiscal period ended Tuesday, March 31, 2026. 3.93% below its 12-month average of 81.51%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
78.30%
GROSS MARGIN AVG TTM
81.51%
GROSS MARGIN AVG 3Y
81.94%
GROSS MARGIN AVG 5Y
81.27%
GROSS MARGIN AVG 10Y
N/A
GROSS MARGIN AVG 15Y
N/A
GROSS MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
-3.93%
CURRENT VS 3Y AVG
-4.44%
CURRENT VS 5Y AVG
-3.65%
CURRENT VS 10Y AVG
N/A
CURRENT VS 15Y AVG
N/A
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER CYCLICAL
37.11%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+111.01%
vs the sector median at left
Market Cap
$87.21B
Gross Margin
46.64%
TTM Avg
47.18%
3Y Avg
40.90%
5Y Avg
9.93%
Market Cap
$95.19B
Gross Margin
43.86%
TTM Avg
45.30%
3Y Avg
47.26%
5Y Avg
45.76%
Market Cap
$100.33B
Gross Margin
21.38%
TTM Avg
20.83%
3Y Avg
21.30%
5Y Avg
19.87%
Market Cap
$81.34B
Gross Margin
5.74%
TTM Avg
14.13%
3Y Avg
16.20%
5Y Avg
16.89%
Market Cap
$81.14B
Gross Margin
28.33%
TTM Avg
27.87%
3Y Avg
27.12%
5Y Avg
26.25%
Market Cap
$75.41B
Gross Margin
51.63%
TTM Avg
51.40%
3Y Avg
51.32%
5Y Avg
51.73%
Market Cap
$108.38B
Gross Margin
17.02%
TTM Avg
17.24%
3Y Avg
17.84%
5Y Avg
17.29%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Airbnb, Inc. (ABNB) | $91.14B | 78.30% | 81.51% | 81.94% | 81.27% |
| Royal Caribbean Cruises Ltd. (RCL)vs › | $87.21B | 46.64% | 47.18% | 40.90% | 9.93% |
| MercadoLibre, Inc. (MELI)vs › | $95.19B | 43.86% | 45.30% | 47.26% | 45.76% |
| Marriott International, Inc. (MAR)vs › | $100.33B | 21.38% | 20.83% | 21.30% | 19.87% |
| General Motors Company (GM)vs › | $81.34B | 5.74% | 14.13% | 16.20% | 16.89% |
| Ross Stores, Inc. (ROST)vs › | $81.14B | 28.33% | 27.87% | 27.12% | 26.25% |
| O'Reilly Automotive, Inc. (ORLY)vs › | $75.41B | 51.63% | 51.40% | 51.32% | 51.73% |
| Carvana Co. (CVNA)vs › | $74.33B | 19.97% | 20.23% | 15.96% | 15.17% |
| BYD Company Limited (BYDDY)vs › | $108.38B | 17.02% | 17.24% | 17.84% | 17.29% |
| Hilton Worldwide Holdings Inc. (HLT)vs › | $73.59B | 46.79% | 34.28% | 31.98% | 28.34% |
Gross Margin
78.3%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-03-31 | 78.30% |
| 2025-12-31 | 82.47% |
| 2025-09-30 | 86.59% |
| 2025-06-30 | 82.43% |
| 2025-03-31 | 77.73% |
| 2024-12-31 | 82.78% |
| 2024-09-30 | 87.54% |
| 2024-06-30 | 81.59% |
| 2024-03-31 | 77.59% |
| 2023-12-31 | 82.69% |
| 2023-09-30 | 86.49% |
| 2023-06-30 | 82.61% |
| 2023-03-31 | 76.46% |
| 2022-12-31 | 81.85% |
| 2022-09-30 | 86.10% |
| 2022-06-30 | 81.46% |
| 2022-03-31 | 75.94% |
| 2021-12-31 | 80.73% |
| 2021-09-30 | 86.07% |
| 2021-06-30 | 77.95% |
| 2021-03-31 | 71.30% |
| 2020-12-31 | 75.59% |
| 2020-09-30 | 83.06% |
| 2020-06-30 | 51.85% |
| 2020-03-31 | 67.00% |
| 2019-12-31 | 73.47% |
| 2019-09-30 | 81.24% |
