Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 67.12% is in line with its 5-year average of 67.72%, around the middle of its 5-year range (65.27%–69.41%).
As of the fiscal period ended Tuesday, June 30, 2026. 0.87% above its 12-month average of 66.54%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
67.12%
GROSS MARGIN AVG TTM
66.54%
GROSS MARGIN AVG 3Y
67.34%
GROSS MARGIN AVG 5Y
67.72%
GROSS MARGIN AVG 10Y
66.67%
GROSS MARGIN AVG 15Y
66.32%
GROSS MARGIN AVG 20Y
65.61%
CURRENT VS TTM AVG
+0.87%
CURRENT VS 3Y AVG
-0.33%
CURRENT VS 5Y AVG
-0.89%
CURRENT VS 10Y AVG
+0.67%
CURRENT VS 15Y AVG
+1.20%
CURRENT VS 20Y AVG
+2.29%
SECTOR MEDIAN · CONSUMER CYCLICAL
38.64%
median of 92 covered companies
CURRENT VS SECTOR MEDIAN
+73.69%
vs the sector median at left
LVMH Moët Hennessy - Louis Vuitton, Société Européenne
Market Cap
$256.86B
Gross Margin
67.12%
TTM Avg
66.54%
3Y Avg
67.34%
5Y Avg
67.72%
Market Cap
$278.78B
Gross Margin
39.77%
TTM Avg
39.88%
3Y Avg
38.55%
5Y Avg
38.70%
Market Cap
$190.25B
Gross Margin
71.11%
TTM Avg
70.69%
3Y Avg
69.92%
5Y Avg
67.74%
Market Cap
$327.66B
Gross Margin
33.21%
TTM Avg
33.37%
3Y Avg
33.37%
5Y Avg
33.46%
Market Cap
$184.77B
Gross Margin
57.39%
TTM Avg
57.08%
3Y Avg
57.06%
5Y Avg
55.53%
Market Cap
$156.96B
Gross Margin
100.00%
TTM Avg
100.00%
3Y Avg
100.00%
5Y Avg
100.00%
Market Cap
$148.25B
Gross Margin
32.09%
TTM Avg
30.78%
3Y Avg
29.79%
5Y Avg
28.56%
Market Cap
$122.28B
Gross Margin
31.75%
TTM Avg
25.49%
3Y Avg
26.08%
5Y Avg
25.78%
Market Cap
$120.55B
Gross Margin
55.98%
TTM Avg
58.60%
3Y Avg
64.02%
5Y Avg
64.98%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| LVMH Moët Hennessy - Louis Vuitton, Société Européenne (LVMUY) | $256.86B | 67.12% | 66.54% | 67.34% | 67.72% |
| Alibaba Group Holding Limited (BABA)vs › | $278.78B | 39.77% | 39.88% | 38.55% | 38.70% |
| Hermes International Societe en commandite par actions Unsponsored ADR (HESAY)vs › | $190.25B | 71.11% | 70.69% | 69.92% | 67.74% |
| The Home Depot, Inc. (HD)vs › | $327.66B | 33.21% | 33.37% | 33.37% | 33.46% |
| McDonald's Corporation (MCD)vs › | $184.77B | 57.39% | 57.08% | 57.06% | 55.53% |
| Booking Holdings Inc. (BKNG)vs › | $156.96B | 100.00% | 100.00% | 100.00% | 100.00% |
| The TJX Companies, Inc. (TJX)vs › | $148.25B | 32.09% | 30.78% | 29.79% | 28.56% |
| Starbucks Corporation (SBUX)vs › | $122.28B | 31.75% | 25.49% | 26.08% | 25.78% |
| PDD Holdings Inc. (PDD)vs › | $120.55B | 55.98% | 58.60% | 64.02% | 64.98% |
| Lowe's Companies, Inc. (LOW)vs › | $115.92B | 33.08% | 33.40% | 33.35% | 33.29% |
Gross Margin
67.1%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 67.12% |
| 2025-12-31 | 65.66% |
| 2025-06-30 | 66.84% |
| 2024-12-31 | 65.27% |
| 2024-06-30 | 68.85% |
| 2023-12-31 | 68.23% |
| 2023-06-30 | 69.41% |
| 2022-12-31 | 68.04% |
| 2022-06-30 | 68.91% |
| 2021-12-31 | 68.35% |
| 2021-06-30 | 68.21% |
| 2020-12-31 | 66.17% |
| 2020-06-30 | 61.88% |
| 2019-12-31 | 66.11% |
| 2019-06-30 | 66.32% |
| 2018-12-31 | 66.12% |
| 2018-06-30 | 67.22% |
| 2017-12-31 | 65.53% |
| 2017-06-30 | 65.10% |
| 2016-12-31 | 65.11% |
| 2016-06-30 | 65.57% |
| 2015-12-31 | 64.80% |
| 2015-06-30 | 64.80% |
| 2014-12-31 | 64.08% |
| 2014-06-30 | 65.54% |
| 2013-12-31 | 65.29% |
| 2013-06-30 | 65.84% |
| 2012-12-31 | 64.42% |
| 2012-06-30 | 65.05% |
| 2011-12-31 | 65.80% |
| 2011-06-30 | 65.80% |
| 2010-12-31 | 64.65% |
| 2010-06-30 | 64.65% |
| 2009-12-31 | 63.85% |
| 2009-06-30 | 63.85% |
| 2009-01-31 | 65.03% |
| 2008-06-30 | 65.03% |
| 2008-01-31 | 64.89% |
| 2007-06-30 | 64.89% |
| 2007-01-31 | 64.19% |
| 2006-06-30 | 64.19% |
| 2006-01-31 | 64.05% |
| 2005-06-30 | 64.05% |
| 2005-01-31 | 64.41% |
| 2004-06-30 | 64.41% |
| 2004-01-31 | 65.13% |
| 2003-06-30 | 65.13% |
| 2003-01-31 | 64.05% |
| 2002-06-30 | 64.05% |
| 2002-01-31 | 64.05% |
| 2001-06-30 | 61.94% |
| 2001-01-31 | 61.94% |
