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Alibaba Group Holding Limited (BABA) Gross Margin: 39.81%

Is Alibaba Group Holding Limited’s gross margin high or low?

Alibaba Group Holding Limited's gross margin of 39.81% is in line with its 5-year average of 38.70%, around the middle of its 5-year range (36.72%–41.28%).

The gross margin for Alibaba Group Holding Limited (BABA) is 39.81% as of Tuesday, June 9, 2026. It is below its 12-month average by 0.18% (39.88%).

BABA Gross Margin Chart

BABA Gross Margin
39.81%-0.35% 1Y
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BABA Average Gross Margin Chart

BABA Current vs Average Gross Margin Chart

BABA Gross Margin Metrics

GROSS MARGIN

39.81%

GROSS MARGIN AVG TTM

39.88%

GROSS MARGIN AVG 3Y

38.55%

GROSS MARGIN AVG 5Y

38.70%

GROSS MARGIN AVG 10Y

46.14%

GROSS MARGIN AVG 15Y

52.66%

GROSS MARGIN AVG 20Y

60.79%

CURRENT VS TTM AVG

-0.18%

CURRENT VS 3Y AVG

+3.28%

CURRENT VS 5Y AVG

+2.86%

CURRENT VS 10Y AVG

-13.73%

CURRENT VS 15Y AVG

-24.41%

CURRENT VS 20Y AVG

-34.51%

BABA Competitors' Gross Margin

NAMEMARKET CAPGROSS MARGINTTM3Y5Y
Alibaba Group Holding Limited (BABA)39.81%39.88%38.55%38.70%
The Home Depot, Inc. (HD)$320.40B33.32%33.37%33.37%33.46%
McDonald's Corporation (MCD)$200.54B57.41%57.08%57.06%55.53%
The TJX Companies, Inc. (TJX)$182.13B30.96%30.78%29.79%28.56%
Booking Holdings Inc. (BKNG)$127.07B100.00%100.00%100.00%100.00%
Lowe's Companies, Inc. (LOW)$121.88B33.48%32.36%31.89%31.76%
Starbucks Corporation (SBUX)$111.02B24.15%25.49%26.08%25.78%
Marriott International, Inc. (MAR)$103.79B21.34%20.83%21.30%19.87%
MercadoLibre, Inc. (MELI)$83.20B44.50%45.30%47.26%45.76%
Hilton Worldwide Holdings Inc. (HLT)$77.99B41.15%34.28%31.98%28.34%

Gross Margin Analysis

Gross Margin

39.8%

(Revenue - COGS) / Revenue

Alibaba Group Holding Limited Gross Margin Formula & Definition

Gross Margin = Gross Profit / Revenue

Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Alibaba Group Holding Limited Gross Margin FAQ

What is the gross margin for Alibaba Group Holding Limited (BABA)?
The gross margin for BABA stock is 39.81%.
Is Alibaba Group Holding Limited's gross margin high or low?
Alibaba Group Holding Limited's gross margin of 39.81% is in line with its 5-year average of 38.70%, around the middle of its 5-year range (36.72%–41.28%).
What is the TTM average gross margin for Alibaba Group Holding Limited (BABA)?
The TTM average gross margin for BABA stock is 39.88%.
What is the 3Y average gross margin for Alibaba Group Holding Limited (BABA)?
The 3Y average gross margin for BABA stock is 38.55%.
What is the 5Y average gross margin for Alibaba Group Holding Limited (BABA)?
The 5Y average gross margin for BABA stock is 38.70%.
What is the 10Y average gross margin for Alibaba Group Holding Limited (BABA)?
The 10Y average gross margin for BABA stock is 46.14%.
What is the 15Y average gross margin for Alibaba Group Holding Limited (BABA)?
The 15Y average gross margin for BABA stock is 52.66%.
What is the 20Y average gross margin for Alibaba Group Holding Limited (BABA)?
The 20Y average gross margin for BABA stock is 60.79%.

Alibaba Group Holding Limited Gross Margin History

DATEGROSS MARGIN
2026-03-3139.81%
2025-03-3139.95%
2024-03-3137.70%
2023-03-3136.72%
2022-03-3136.76%
2021-03-3141.28%
2020-03-3144.60%
2019-03-3145.09%
2018-03-3157.23%
2017-03-3162.42%
2016-03-3166.03%
2015-03-3168.72%
2014-03-3174.54%
2013-03-3171.84%
2012-03-3167.27%
2010-12-3183.25%
2009-12-3186.21%
2008-12-3186.66%
2007-12-3187.05%
2006-12-3182.58%

About Alibaba Group Holding Limited

Alibaba Group Holding Limited, through its various subsidiaries, furnishes crucial technological infrastructure and extensive marketing channels. This comprehensive support allows merchants, brands, retailers, and other businesses to effectively engage with their customer base, both within the People's Republic of China and across international markets. The company's operations are organized across seven primary segments: China Commerce, International Commerce, Local Consumer Services, Cainiao (its logistics network), Cloud Computing, Digital Media and Entertainment, and Innovation Initiatives and Others. The company's extensive digital ecosystem features premier online retail platforms like Taobao and Tmall. Wholesale business-to-business transactions are facilitated through 1688.com and Alibaba.com. Globally, it operates retail platforms such as AliExpress, Lazada, Trendyol, and Daraz. For fresh goods and groceries, it offers Freshippo, and Tmall Global specializes in import e-commerce. Monetization and advertising solutions are provided via Alimama, its proprietary platform, which offers diverse marketing services including pay-for-performance, in-feed, and display ads, supported by the Taobao Ad Network and Exchange for real-time bidding. Logistics operations are primarily handled by the Cainiao Network. Its local consumer services encompass Ele.me for on-demand food and delivery, Koubei for restaurant and local service directories, and Fliggy for travel booking. Alibaba Cloud offers a wide array of services, including elastic computing, data storage, networking, security, database management, big data analytics, and Internet of Things (IoT) solutions. It also supplies hardware, software licenses, installation, and application development and maintenance. The digital media and entertainment division includes Youku, an online video platform; Quark, an information search and content consumption tool; and Alibaba Pictures, collectively offering diverse content spanning films, live events, news feeds, literature, and music. Its innovation portfolio further extends to Amap, a mobile application for digital mapping and navigation; DingTalk, a business communication and efficiency platform; the Tmall Genie smart speaker; and Qwen, an advanced artificial intelligence chatbot. Founded in 1999, Alibaba Group is headquartered in Hangzhou, People's Republic of China.

Hangzhou
124,320 employees
Consumer Cyclical / Specialty Retail
Sector
Consumer Cyclical
Industry
Specialty Retail
CEO
Yongming Wu