Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 38.12% is in line with its 5-year average of 38.04%, around the middle of its 5-year range (31.91%–44.91%).
3.27% below its 12-month average of 39.41%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
38.12%
GROSS MARGIN AVG TTM
39.41%
GROSS MARGIN AVG 3Y
39.41%
GROSS MARGIN AVG 5Y
38.04%
GROSS MARGIN AVG 10Y
42.33%
GROSS MARGIN AVG 15Y
50.16%
GROSS MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
-3.27%
CURRENT VS 3Y AVG
-3.28%
CURRENT VS 5Y AVG
+0.20%
CURRENT VS 10Y AVG
-9.95%
CURRENT VS 15Y AVG
-24.00%
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER CYCLICAL
38.34%
median of 96 covered companies
CURRENT VS SECTOR MEDIAN
-0.57%
vs the sector median at left
Alibaba Group Holding Limited
Market Cap
$268.92B
Gross Margin
38.12%
TTM Avg
39.41%
3Y Avg
39.41%
5Y Avg
38.04%
Market Cap
$245.81B
Gross Margin
66.24%
TTM Avg
66.63%
3Y Avg
67.63%
5Y Avg
67.20%
Market Cap
$227.43B
Gross Margin
16.74%
TTM Avg
18.32%
3Y Avg
18.60%
5Y Avg
18.53%
Market Cap
$317.08B
Gross Margin
33.21%
TTM Avg
33.37%
3Y Avg
33.37%
5Y Avg
33.46%
Market Cap
$181.51B
Gross Margin
57.39%
TTM Avg
57.08%
3Y Avg
57.06%
5Y Avg
55.53%
Market Cap
$176.19B
Gross Margin
71.11%
TTM Avg
70.69%
3Y Avg
69.92%
5Y Avg
67.74%
Market Cap
$143.88B
Gross Margin
32.09%
TTM Avg
30.78%
3Y Avg
29.79%
5Y Avg
28.56%
Market Cap
$142.67B
Gross Margin
100.00%
TTM Avg
100.00%
3Y Avg
100.00%
5Y Avg
100.00%
Market Cap
$117.55B
Gross Margin
31.75%
TTM Avg
25.49%
3Y Avg
26.08%
5Y Avg
25.78%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Alibaba Group Holding Limited (BABA) | $268.92B | 38.12% | 39.41% | 39.41% | 38.04% |
| LVMH Moët Hennessy - Louis Vuitton, Société Européenne (LVMUY)vs › | $245.81B | 66.24% | 66.63% | 67.63% | 67.20% |
| Toyota Motor Corporation (TM)vs › | $227.43B | 16.74% | 18.32% | 18.60% | 18.53% |
| The Home Depot, Inc. (HD)vs › | $317.08B | 33.21% | 33.37% | 33.37% | 33.46% |
| McDonald's Corporation (MCD)vs › | $181.51B | 57.39% | 57.08% | 57.06% | 55.53% |
| Hermes International Societe en commandite par actions Unsponsored ADR (HESAY)vs › | $176.19B | 71.11% | 70.69% | 69.92% | 67.74% |
| The TJX Companies, Inc. (TJX)vs › | $143.88B | 32.09% | 30.78% | 29.79% | 28.56% |
| Booking Holdings Inc. (BKNG)vs › | $142.67B | 100.00% | 100.00% | 100.00% | 100.00% |
| Starbucks Corporation (SBUX)vs › | $117.55B | 31.75% | 25.49% | 26.08% | 25.78% |
| PDD Holdings Inc. (PDD)vs › | $113.94B | 56.32% | 58.60% | 64.02% | 64.98% |
Gross Margin
38.1%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 38.00% |
| 2026-03-31 | 34.51% |
| 2025-12-31 | 40.48% |
| 2025-09-30 | 39.15% |
| 2025-06-30 | 44.91% |
| 2025-03-31 | 38.41% |
| 2024-12-31 | 41.99% |
| 2024-09-30 | 39.10% |
| 2024-06-30 | 39.93% |
| 2024-03-31 | 33.25% |
| 2023-12-31 | 40.00% |
| 2023-09-30 | 37.87% |
| 2023-06-30 | 39.21% |
| 2023-03-31 | 33.32% |
| 2022-12-31 | 39.45% |
| 2022-09-30 | 36.67% |
| 2022-06-30 | 36.92% |
| 2022-03-31 | 31.91% |
| 2021-12-31 | 39.54% |
| 2021-09-30 | 35.35% |
| 2021-06-30 | 39.68% |
| 2021-03-31 | 33.05% |
| 2020-12-31 | 45.15% |
| 2020-09-30 | 41.98% |
| 2020-06-30 | 45.03% |
| 2020-03-31 | 36.58% |
| 2019-12-31 | 47.77% |
| 2019-09-30 | 44.93% |
| 2019-06-30 | 47.80% |
| 2019-03-31 | 40.52% |
| 2018-12-31 | 48.15% |
| 2018-09-30 | 45.05% |
| 2018-06-30 | 45.97% |
| 2018-03-31 | 47.52% |
| 2017-12-31 | 57.75% |
| 2017-09-30 | 60.08% |
| 2017-06-30 | 65.21% |
| 2017-03-31 | 59.85% |
| 2016-12-31 | 64.08% |
| 2016-09-30 | 61.73% |
| 2016-06-30 | 63.48% |
| 2016-03-31 | 60.46% |
| 2015-12-31 | 68.30% |
| 2015-09-30 | 67.84% |
| 2015-06-30 | 66.85% |
| 2015-03-31 | 64.80% |
| 2014-12-31 | 71.27% |
| 2014-09-30 | 66.75% |
| 2014-06-30 | 70.93% |
| 2014-03-31 | 71.16% |
| 2013-12-31 | 77.75% |
| 2013-09-30 | 72.59% |
| 2013-06-30 | 74.70% |
| 2013-03-31 | 73.75% |
| 2011-12-31 | 0.00% |
| 2011-06-30 | 0.00% |
| 2010-12-31 | 0.00% |
| 2010-06-30 | 0.00% |
| 2009-12-31 | 0.00% |
