Alibaba Group Holding Limited (BABA) vs Booking Holdings Inc. (BKNG)
A side-by-side comparison of Alibaba Group Holding Limited and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
BABA
Alibaba Group Holding Limited
$115.19Consumer CyclicalDelayed quote: Jul 28, 2026, 4:02 PM EDT
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BABA vs BKNG
growth of $100 · dividends reinvested · last 12yBABA +30.3%BKNG +327.7%BKNG compounded faster
BABA BKNG
BABA vs BKNG: by the numbers
- •BABA is the larger company ($276.10B vs $154.44B market cap).
- •BABA trades at the lower trailing earnings multiple (18.57 vs 24.63 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (22.23% vs 10.09% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 6.31% CAGR).
- •BABA pays the higher dividend yield (0.91% vs 0.86%).
Metrics side by side
Valuation
| Metric | BABA | BKNG |
|---|---|---|
| P/E ratio | 18.57 | 24.63 |
| Forward P/E | N/A | 17.87 |
| P/S ratio | 1.90 | 5.36 |
| P/B ratio | 1.81 | N/A |
| PEG ratio | N/A | 0.16 |
| EV / EBITDA | 31.68 | 14.82 |
| FCF yield | N/A | 6.09% |
Profitability
| Metric | BABA | BKNG |
|---|---|---|
| Gross margin | 39.77% | 100.00% |
| Operating margin | 5.78% | 34.28% |
| Net margin | 10.09% | 22.23% |
| ROE | 9.58% | -96.88% |
| ROIC | 3.17% | 50.82% |
Dividends
| Metric | BABA | BKNG |
|---|---|---|
| Dividend yield | 0.91% | 0.86% |
| Payout ratio | 15.89% | 24.14% |
Growth (annualized)
| Metric | BABA | BKNG |
|---|---|---|
| Revenue CAGR (5Y) | 6.31% | 37.43% |
| EPS CAGR (5Y) | -4.87% | 158.62% |
| FCF CAGR (5Y) | -62.38% | 39.83% |
| Total return CAGR (5Y) | -8.99% | 17.66% |
Frequently asked
- Which has the lower trailing P/E, BABA or BKNG?
- BABA has the lower trailing P/E: BABA trades at 18.57 and BKNG at 24.63. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BABA or BKNG?
- Over the past five years, BKNG grew revenue faster — BABA at a 6.31% CAGR versus BKNG at 37.43%.
- Does BABA or BKNG pay a bigger dividend?
- BABA yields 0.91% and BKNG yields 0.86% based on trailing dividends and the latest price.
- Is BABA or BKNG more profitable?
- BKNG runs the higher net margin — BABA at 10.09% versus BKNG at 22.23%.
- How have BABA and BKNG total returns compared?
- Over the past 10 years, BABA delivered 3.94% and BKNG delivered 14.24% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alibaba Group P/E ratioBooking P/E ratioAlibaba Group dividend yieldBooking dividend yieldAlibaba Group ROEBooking ROEAlibaba Group operating marginBooking operating marginAlibaba Group revenue growthBooking revenue growthAlibaba Group free cash flowBooking free cash flow
Alibaba Group & Booking appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.