Is BABA or BKNG cheaper?

On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and BKNG at 21.75.

Which has grown faster, BABA or BKNG?

Over the past five years, BKNG grew revenue faster — BABA at a 6.31% CAGR versus BKNG at 37.43%.

Does BABA or BKNG pay a bigger dividend?

BABA yields 0.93% and BKNG yields 0.97% based on trailing dividends and the latest price.

Is BABA or BKNG more profitable?

BKNG runs the higher net margin — BABA at 10.09% versus BKNG at 22.23%.

Which has been the better investment, BABA or BKNG?

Over the past 10-year, BKNG delivered the higher annualized total return — BABA at 4.68% versus BKNG at 12.30%. Past performance doesn't predict future results.

Alibaba Group Holding Limited (BABA) vs Booking Holdings Inc. (BKNG)

BKNG leads on 10 of 13 compared metrics, though BABA is the cheaper stock.

A side-by-side comparison of Alibaba Group Holding Limited and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BABA

Alibaba Group Holding Limited

$270.67B

$112.82Consumer Cyclical

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Total return — BABA vs BKNG

growth of $100 · last 12y

BABA +20.2%BKNG +247.7%BKNG compounded faster

BABA BKNG

BABA vs BKNG: by the numbers

•BABA is the larger company ($270.67B vs $127.81B market cap).
•BABA trades at the lower earnings multiple (18.22 vs 21.75 P/E).
•BKNG converts more revenue to profit (22.23% vs 10.09% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 6.31% CAGR).
•BKNG pays the higher dividend yield (0.97% vs 0.93%).

Which is better, BABA or BKNG?

Metric tally: BABA 3 · BKNG 10

It depends on what you're optimizing for:

ValueBABA(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

IncomeBKNG(higher dividend yield)

QualityBKNG(higher ROIC)

Valuation

Metric	BABA	BKNG
P/E ratio	18.22●	21.75
Forward P/E	—	13.38
P/S ratio	1.87●	4.73
P/B ratio	1.77	—
PEG ratio	0.23	0.14●
EV / EBITDA	13.88	14.07
FCF yield	—	6.90%

Profitability

Metric	BABA	BKNG
Gross margin	39.77%	100.00%●
Operating margin	5.78%	34.28%●
Net margin	10.09%	22.23%●
ROE	9.58%●	-96.88%
ROIC	3.17%	50.82%●

Dividends

Metric	BABA	BKNG
Dividend yield	0.93%	0.97%●
Payout ratio	15.89%	24.14%

Growth (annualized)

Metric	BABA	BKNG
Revenue CAGR (5Y)	6.31%	37.43%●
EPS CAGR (5Y)	-4.87%	158.62%●
FCF CAGR (5Y)	-62.38%	39.83%●
Total return CAGR (5Y)	-10.73%	12.81%●

Frequently asked

Which is better, BABA or BKNG?: It depends on your goal. value: BABA (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 3.
Is BABA or BKNG cheaper?: On trailing earnings, BABA is cheaper: BABA trades at a 18.22 P/E and BKNG at 21.75.
Which has grown faster, BABA or BKNG?: Over the past five years, BKNG grew revenue faster — BABA at a 6.31% CAGR versus BKNG at 37.43%.
Does BABA or BKNG pay a bigger dividend?: BABA yields 0.93% and BKNG yields 0.97% based on trailing dividends and the latest price.
Is BABA or BKNG more profitable?: BKNG runs the higher net margin — BABA at 10.09% versus BKNG at 22.23%.
Which has been the better investment, BABA or BKNG?: Over the past 10-year, BKNG delivered the higher annualized total return — BABA at 4.68% versus BKNG at 12.30%. Past performance doesn't predict future results.

Go deeper

Full BABA analysis Full BKNG analysis Interactive comparison tool

Dig into the metrics

Alibaba Group P/E ratio Booking P/E ratio Alibaba Group dividend yield Booking dividend yield Alibaba Group ROE Booking ROE Alibaba Group operating margin Booking operating margin Alibaba Group revenue growth Booking revenue growth Alibaba Group free cash flow Booking free cash flow

Alibaba Group & Booking appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.