Which has the lower trailing P/E, BABA or BKNG?

BKNG has the lower trailing P/E: BABA trades at 25.87 and BKNG at 19.45. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, BABA or BKNG?

Over the past five years, BKNG grew revenue faster — BABA at a 5.11% CAGR versus BKNG at 31.52%.

Does BABA or BKNG pay a bigger dividend?

BABA yields 0.96% and BKNG yields 0.92% based on trailing dividends and the latest price.

Is BABA or BKNG more profitable?

BKNG runs the higher net margin — BABA at 7.02% versus BKNG at 25.53%.

How have BABA and BKNG total returns compared?

Over the past 10 years, BABA delivered 1.55% and BKNG delivered 12.14% annualized total return. Past performance doesn't predict future results.

Alibaba Group Holding Limited (BABA) vs Booking Holdings Inc. (BKNG)

A side-by-side comparison of Alibaba Group Holding Limited and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

BABA

Alibaba Group Holding Limited

$261.81B

$109.23Consumer CyclicalDelayed quote: Sep 14, 2026, 4:01 PM EDT

BKNG

Booking Holdings Inc.

$135.87B

$175.35Consumer CyclicalDelayed quote: Sep 14, 2026, 4:00 PM EDT

Total return — BABA vs BKNG

growth of $100 · dividends reinvested · last 10y

BABA +13.5% (+1.3%/yr)BKNG +208.2% (+11.9%/yr)BKNG compounded faster over this window

BABA BKNG

BABA vs BKNG: by the numbers

•BABA is the larger company ($261.81B vs $135.87B market cap).
•BKNG trades at the lower trailing earnings multiple (19.45 vs 25.87 P/E), one valuation lens rather than an overall verdict.
•BKNG converts more revenue to profit (25.53% vs 7.02% net margin).
•BKNG grew revenue faster over the past five years (31.52% vs 5.11% CAGR).
•BABA pays the higher dividend yield (0.96% vs 0.92%).

Metrics side by side

Valuation

Metric	BABA	BKNG
P/E ratio	25.87	19.45
Forward P/E	N/A	16.77
P/S ratio	1.74	4.81
P/B ratio	1.70	N/A
EV / EBITDA	31.13	13.41
FCF yield	N/A	7.02%

Profitability

Metric	BABA	BKNG
Gross margin	38.12%	100.00%
Operating margin	4.23%	34.49%
Net margin	7.02%	25.53%
ROE	6.83%	N/A
ROIC	1.99%	71.23%

Dividends

Metric	BABA	BKNG
Dividend yield	0.96%	0.92%
Payout ratio	24.87%	17.83%

Growth (annualized)

Metric	BABA	BKNG
Revenue CAGR (5Y)	5.11%	31.52%
EPS CAGR (5Y)	-4.87%	158.62%
FCF CAGR (5Y)	-62.38%	56.15%
Total return CAGR (5Y)	-7.11%	14.06%

Frequently asked

Which has the lower trailing P/E, BABA or BKNG?: BKNG has the lower trailing P/E: BABA trades at 25.87 and BKNG at 19.45. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BABA or BKNG?: Over the past five years, BKNG grew revenue faster — BABA at a 5.11% CAGR versus BKNG at 31.52%.
Does BABA or BKNG pay a bigger dividend?: BABA yields 0.96% and BKNG yields 0.92% based on trailing dividends and the latest price.
Is BABA or BKNG more profitable?: BKNG runs the higher net margin — BABA at 7.02% versus BKNG at 25.53%.
How have BABA and BKNG total returns compared?: Over the past 10 years, BABA delivered 1.55% and BKNG delivered 12.14% annualized total return. Past performance doesn't predict future results.

Go deeper

Full BABA analysis Full BKNG analysis Interactive comparison tool

Dig into the metrics

Alibaba Group P/E ratio Booking P/E ratio Alibaba Group dividend yield Booking dividend yield Alibaba Group ROE Booking ROE Alibaba Group operating margin Booking operating margin Alibaba Group revenue growth Booking revenue growth Alibaba Group free cash flow Booking free cash flow

Alibaba Group & Booking appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.