Booking Holdings Inc. (BKNG) vs LVMH Moët Hennessy - Louis Vuitton, Société Européenne (LVMUY)
A side-by-side comparison of Booking Holdings Inc. and LVMH Moët Hennessy - Louis Vuitton, Société Européenne across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 27, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$202.56Consumer CyclicalDelayed quote: Aug 27, 2026, 4:00 PM EDT
LVMUY
LVMH Moët Hennessy - Louis Vuitton, Société Européenne
$104.18Consumer CyclicalDelayed quote: Aug 27, 2026, 4:00 PM EDT
Total return — BKNG vs LVMUY
growth of $100 · dividends reinvested · last 10yBKNG +275.6% (+14.1%/yr)LVMUY +260.3% (+13.7%/yr)BKNG compounded faster over this window
BKNG LVMUY
BKNG vs LVMUY: by the numbers
- •LVMUY is the larger company ($256.86B vs $156.96B market cap).
- •LVMUY trades at the lower trailing earnings multiple (10.42 vs 23.17 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (25.53% vs 13.46% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 10.82% CAGR).
- •LVMUY pays the higher dividend yield (2.91% vs 0.77%).
Metrics side by side
Valuation
| Metric | BKNG | LVMUY |
|---|---|---|
| P/E ratio | 23.17 | 10.42 |
| Forward P/E | 19.99 | 23.89 |
| P/S ratio | 5.70 | 2.84 |
| P/B ratio | N/A | 3.32 |
| EV / EBITDA | 15.81 | 10.60 |
| FCF yield | 5.93% | 6.55% |
Profitability
| Metric | BKNG | LVMUY |
|---|---|---|
| Gross margin | 100.00% | 66.24% |
| Operating margin | 34.49% | 21.88% |
| Net margin | 25.53% | 13.46% |
| ROE | -96.88% | 15.49% |
| ROIC | 71.23% | 9.55% |
Dividends
| Metric | BKNG | LVMUY |
|---|---|---|
| Dividend yield | 0.77% | 2.91% |
| Payout ratio | 24.14% | 61.54% |
Growth (annualized)
| Metric | BKNG | LVMUY |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 10.82% |
| EPS CAGR (5Y) | 158.62% | 16.65% |
| FCF CAGR (5Y) | 56.15% | 10.50% |
| Total return CAGR (5Y) | 18.56% | -4.83% |
Frequently asked
- Which has the lower trailing P/E, BKNG or LVMUY?
- LVMUY has the lower trailing P/E: BKNG trades at 23.17 and LVMUY at 10.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or LVMUY?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus LVMUY at 10.82%.
- Does BKNG or LVMUY pay a bigger dividend?
- BKNG yields 0.77% and LVMUY yields 2.91% based on trailing dividends and the latest price.
- Is BKNG or LVMUY more profitable?
- BKNG runs the higher net margin — BKNG at 25.53% versus LVMUY at 13.46%.
- How have BKNG and LVMUY total returns compared?
- Over the past 10 years, BKNG delivered 14.15% and LVMUY delivered 13.58% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioLVMH Moët Hennessy - Louis Vuitton, Société Européenne P/E ratioBooking dividend yieldLVMH Moët Hennessy - Louis Vuitton, Société Européenne dividend yieldBooking ROELVMH Moët Hennessy - Louis Vuitton, Société Européenne ROEBooking operating marginLVMH Moët Hennessy - Louis Vuitton, Société Européenne operating marginBooking revenue growthLVMH Moët Hennessy - Louis Vuitton, Société Européenne revenue growthBooking free cash flowLVMH Moët Hennessy - Louis Vuitton, Société Européenne free cash flow
Booking & LVMH Moët Hennessy - Louis Vuitton, Société Européenne appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 27, 2026.