Basis: Trailing twelve months (TTM net income over TTM revenue). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the net profit margin high or low?
The net profit margin of 31.72% is in line with its 5-year average of 32.41%, around the middle of its 5-year range (19.49%–37.69%).
0.68% below its 12-month average of 31.94%.
Reported quarterly profit margin; no daily interpolation. Q2 FY2026 (2026-06-30): 33.27%.
NET PROFIT MARGIN
31.72%
NET PROFIT MARGIN AVG TTM
31.94%
NET PROFIT MARGIN AVG 3Y
32.02%
NET PROFIT MARGIN AVG 5Y
32.41%
NET PROFIT MARGIN AVG 10Y
28.93%
NET PROFIT MARGIN AVG 15Y
25.14%
NET PROFIT MARGIN AVG 20Y
23.73%
CURRENT VS TTM AVG
-0.68%
CURRENT VS 3Y AVG
-0.95%
CURRENT VS 5Y AVG
-2.12%
CURRENT VS 10Y AVG
+9.66%
CURRENT VS 15Y AVG
+26.17%
CURRENT VS 20Y AVG
+33.65%
SECTOR MEDIAN · CONSUMER CYCLICAL
7.13%
median of 96 covered companies
CURRENT VS SECTOR MEDIAN
+344.57%
vs the sector median at left
McDonald's Corporation
Market Cap
$179.42B
Net Profit Margin
31.72%
TTM Avg
31.94%
3Y Avg
32.02%
5Y Avg
32.41%
Market Cap
$169.42B
Net Profit Margin
28.27%
TTM Avg
29.30%
3Y Avg
29.93%
5Y Avg
28.11%
Market Cap
$139.23B
Net Profit Margin
9.73%
TTM Avg
8.87%
3Y Avg
8.25%
5Y Avg
6.67%
Market Cap
$134.77B
Net Profit Margin
25.53%
TTM Avg
22.43%
3Y Avg
20.70%
5Y Avg
15.72%
Market Cap
$234.71B
Net Profit Margin
8.60%
TTM Avg
8.89%
3Y Avg
8.84%
5Y Avg
8.78%
Market Cap
$236.52B
Net Profit Margin
13.46%
TTM Avg
14.14%
3Y Avg
15.92%
5Y Avg
15.49%
Market Cap
$112.56B
Net Profit Margin
5.17%
TTM Avg
7.70%
3Y Avg
9.26%
5Y Avg
9.24%
Market Cap
$110.75B
Net Profit Margin
20.40%
TTM Avg
25.61%
3Y Avg
24.90%
5Y Avg
15.97%
Market Cap
$110.36B
Net Profit Margin
7.34%
TTM Avg
8.01%
3Y Avg
7.90%
5Y Avg
7.81%
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| McDonald's Corporation (MCD) | $179.42B | 31.72% | 31.94% | 32.02% | 32.41% |
| Hermes International Societe en commandite par actions Unsponsored ADR (HESAY)vs › | $169.42B | 28.27% | 29.30% | 29.93% | 28.11% |
| The TJX Companies, Inc. (TJX)vs › | $139.23B | 9.73% | 8.87% | 8.25% | 6.67% |
| Booking Holdings Inc. (BKNG)vs › | $134.77B | 25.53% | 22.43% | 20.70% | 15.72% |
| Toyota Motor Corporation (TM)vs › | $234.71B | 8.60% | 8.89% | 8.84% | 8.78% |
| LVMH Moët Hennessy - Louis Vuitton, Société Européenne (LVMUY)vs › | $236.52B | 13.46% | 14.14% | 15.92% | 15.49% |
| Starbucks Corporation (SBUX)vs › | $112.56B | 5.17% | 7.70% | 9.26% | 9.24% |
| PDD Holdings Inc. (PDD)vs › | $110.75B | 20.40% | 25.61% | 24.90% | 15.97% |
| Lowe's Companies, Inc. (LOW)vs › | $110.36B | 7.34% | 8.01% | 7.90% | 7.81% |
| Airbnb, Inc. (ABNB)vs › | $101.01B | 20.41% | 22.13% | 28.78% | -4.41% |
Operating Margin
45.8%
Net Profit Margin
31.7%
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | NET PROFIT MARGIN |
|---|---|
| 2026-06-30 | 33.27% |
| 2026-03-31 | 30.43% |
| 2025-12-31 | 30.87% |
| 2025-09-30 | 32.18% |
| 2025-06-30 | 32.92% |
| 2025-03-31 | 31.37% |
| 2024-12-31 | 31.56% |
| 2024-09-30 | 32.80% |
| 2024-06-30 | 31.16% |
| 2024-03-31 | 31.27% |
| 2023-12-31 | 31.83% |
| 2023-09-30 | 34.62% |
| 2023-06-30 | 35.55% |
| 2023-03-31 | 30.55% |
| 2022-12-31 | 32.12% |
| 2022-09-30 | 33.75% |
| 2022-06-30 | 20.78% |
| 2022-03-31 | 19.49% |
| 2021-12-31 | 27.27% |
| 2021-09-30 | 34.67% |
| 2021-06-30 | 37.69% |
| 2021-03-31 | 30.00% |
| 2020-12-31 | 25.92% |
| 2020-09-30 | 32.53% |
| 2020-06-30 | 12.86% |
| 2020-03-31 | 23.48% |
| 2019-12-31 | 29.39% |
| 2019-09-30 | 29.22% |
| 2019-06-30 | 28.04% |
| 2019-03-31 | 26.44% |
| 2018-12-31 | 27.41% |
| 2018-09-30 | 30.49% |
| 2018-06-30 | 27.95% |
| 2018-03-31 | 26.76% |
| 2017-12-31 | 13.08% |
| 2017-09-30 | 32.73% |
| 2017-06-30 | 23.06% |
| 2017-03-31 | 21.40% |
| 2016-12-31 | 19.79% |
| 2016-09-30 | 19.85% |
| 2016-06-30 | 17.44% |
| 2016-03-31 | 19.05% |
| 2015-12-31 | 19.02% |
| 2015-09-30 | 19.79% |
| 2015-06-30 | 18.51% |
| 2015-03-31 | 13.62% |
| 2014-12-31 | 16.70% |
| 2014-09-30 | 15.29% |
| 2014-06-30 | 19.31% |
| 2014-03-31 | 17.98% |
| 2013-12-31 | 19.69% |
| 2013-09-30 | 20.79% |
| 2013-06-30 | 19.71% |
| 2013-03-31 | 19.23% |
| 2012-12-31 | 20.08% |
| 2012-09-30 | 20.34% |
| 2012-06-30 | 19.48% |
| 2012-03-31 | 19.35% |
| 2011-12-31 | 20.18% |
| 2011-09-30 | 21.03% |
| 2011-06-30 | 20.42% |
| 2011-03-31 | 19.78% |
| 2010-12-31 | 19.99% |
| 2010-09-30 | 22.02% |
| 2010-06-30 | 20.62% |
| 2010-03-31 | 19.43% |
| 2009-12-31 | 20.37% |
| 2009-09-30 | 20.85% |
| 2009-06-30 | 19.37% |
| 2009-03-31 | 19.29% |
| 2008-12-31 | 17.71% |
| 2008-09-30 | 19.01% |
| 2008-06-30 | 19.60% |
| 2008-03-31 | 16.85% |
| 2007-12-31 | 22.13% |
| 2007-09-30 | 18.15% |
| 2007-06-30 | -12.19% |
| 2007-03-31 | 14.40% |
| 2006-12-31 | 24.68% |
| 2006-09-30 | 15.32% |
| 2006-06-30 | 15.54% |
| 2006-03-31 | 12.73% |
| 2005-12-31 | 11.62% |
| 2005-09-30 | 13.80% |
| 2005-06-30 | 10.41% |
| 2005-03-31 | 15.16% |
| 2004-12-31 | 7.94% |
| 2004-09-30 | 15.80% |
| 2004-06-30 | 12.49% |
| 2004-03-31 | 11.63% |
| 2003-12-31 | 2.76% |
| 2003-09-30 | 12.15% |
| 2003-06-30 | 11.00% |
| 2003-03-31 | 8.62% |
| 2002-12-31 | -8.82% |
| 2002-09-30 | 12.03% |
