Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the net profit margin high or low?
The net profit margin of 19.58% is 23% above its 5-year average of 15.88%, near the high end of its 5-year range (-25.97%–34.21%).
As of the fiscal period ended Tuesday, March 31, 2026. 5.56% above its 12-month average of 18.55%.
Reported quarterly profit margin; no daily interpolation.
NET PROFIT MARGIN
19.58%
NET PROFIT MARGIN AVG TTM
18.55%
NET PROFIT MARGIN AVG 3Y
19.75%
NET PROFIT MARGIN AVG 5Y
17.97%
NET PROFIT MARGIN AVG 10Y
22.55%
NET PROFIT MARGIN AVG 15Y
24.20%
NET PROFIT MARGIN AVG 20Y
20.25%
CURRENT VS TTM AVG
+5.56%
CURRENT VS 3Y AVG
-0.89%
CURRENT VS 5Y AVG
+8.94%
CURRENT VS 10Y AVG
-13.20%
CURRENT VS 15Y AVG
-19.12%
CURRENT VS 20Y AVG
-3.31%
SECTOR MEDIAN · CONSUMER CYCLICAL
6.79%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+188.53%
vs the sector median at left
Booking Holdings Inc.
Market Cap
$137.51B
Net Profit Margin
19.58%
TTM Avg
18.55%
3Y Avg
19.75%
5Y Avg
17.97%
Market Cap
$117.67B
Net Profit Margin
3.89%
TTM Avg
7.70%
3Y Avg
9.26%
5Y Avg
9.24%
Market Cap
$117.66B
Net Profit Margin
21.53%
TTM Avg
25.61%
3Y Avg
24.90%
5Y Avg
15.97%
Market Cap
$116.43B
Net Profit Margin
7.51%
TTM Avg
8.01%
3Y Avg
7.90%
5Y Avg
7.81%
Market Cap
$170.33B
Net Profit Margin
9.40%
TTM Avg
8.87%
3Y Avg
8.25%
5Y Avg
6.67%
Market Cap
$101.02B
Net Profit Margin
3.51%
TTM Avg
4.64%
3Y Avg
4.55%
5Y Avg
3.72%
Market Cap
$98.73B
Net Profit Margin
9.72%
TTM Avg
9.70%
3Y Avg
10.94%
5Y Avg
8.19%
Market Cap
$91.33B
Net Profit Margin
6.04%
TTM Avg
8.05%
3Y Avg
6.78%
5Y Avg
4.71%
Market Cap
$188.11B
Net Profit Margin
31.62%
TTM Avg
31.79%
3Y Avg
30.86%
5Y Avg
30.09%
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | $137.51B | 19.58% | 18.55% | 19.75% | 17.97% |
| Starbucks Corporation (SBUX)vs › | $117.67B | 3.89% | 7.70% | 9.26% | 9.24% |
| PDD Holdings Inc. (PDD)vs › | $117.66B | 21.53% | 25.61% | 24.90% | 15.97% |
| Lowe's Companies, Inc. (LOW)vs › | $116.43B | 7.51% | 8.01% | 7.90% | 7.81% |
| The TJX Companies, Inc. (TJX)vs › | $170.33B | 9.40% | 8.87% | 8.25% | 6.67% |
| BYD Company Limited (BYDDY)vs › | $101.02B | 3.51% | 4.64% | 4.55% | 3.72% |
| Marriott International, Inc. (MAR)vs › | $98.73B | 9.72% | 9.70% | 10.94% | 8.19% |
| MercadoLibre, Inc. (MELI)vs › | $91.33B | 6.04% | 8.05% | 6.78% | 4.71% |
| McDonald's Corporation (MCD)vs › | $188.11B | 31.62% | 31.79% | 30.86% | 30.09% |
| Airbnb, Inc. (ABNB)vs › | $83.74B | 19.90% | 22.18% | 28.81% | -4.39% |
Operating Margin
34.3%
Net Profit Margin
19.6%
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | NET PROFIT MARGIN |
|---|---|
| 2026-03-31 | 19.58% |
| 2025-12-31 | 22.49% |
| 2025-09-30 | 30.51% |
| 2025-06-30 | 13.17% |
| 2025-03-31 | 6.99% |
| 2024-12-31 | 19.52% |
| 2024-09-30 | 31.49% |
| 2024-06-30 | 25.96% |
| 2024-03-31 | 17.58% |
| 2023-12-31 | 4.64% |
| 2023-09-30 | 34.21% |
| 2023-06-30 | 23.62% |
| 2023-03-31 | 7.04% |
| 2022-12-31 | 30.50% |
| 2022-09-30 | 27.53% |
| 2022-06-30 | 19.96% |
| 2022-03-31 | -25.97% |
| 2021-12-31 | 20.73% |
| 2021-09-30 | 16.45% |
| 2021-06-30 | -7.73% |
| 2021-03-31 | -4.82% |
| 2020-12-31 | -13.33% |
| 2020-09-30 | 30.34% |
| 2020-06-30 | 19.37% |
| 2020-03-31 | -30.55% |
| 2019-12-31 | 35.07% |
| 2019-09-30 | 38.69% |
| 2019-06-30 | 25.43% |
| 2019-03-31 | 26.97% |
| 2018-12-31 | 20.10% |
| 2018-09-30 | 36.44% |
| 2018-06-30 | 27.65% |
| 2018-03-31 | 20.73% |
| 2017-12-31 | -19.82% |
| 2017-09-30 | 38.80% |
| 2017-06-30 | 23.81% |
| 2017-03-31 | 18.83% |
| 2016-12-31 | 28.70% |
| 2016-09-30 | 13.71% |
| 2016-06-30 | 22.72% |
| 2016-03-31 | 17.43% |
| 2015-12-31 | 25.21% |
| 2015-09-30 | 38.57% |
| 2015-06-30 | 22.67% |
| 2015-03-31 | 18.11% |
| 2014-12-31 | 24.55% |
| 2014-09-30 | 37.45% |
| 2014-06-30 | 27.15% |
| 2014-03-31 | 20.17% |
| 2013-12-31 | 24.53% |
| 2013-09-30 | 36.70% |
| 2013-06-30 | 26.03% |
| 2013-03-31 | 18.76% |
| 2012-12-31 | 24.24% |
| 2012-09-30 | 34.96% |
| 2012-06-30 | 26.56% |
| 2012-03-31 | 17.54% |
| 2011-12-31 | 22.78% |
| 2011-09-30 | 32.32% |
| 2011-06-30 | 23.25% |
| 2011-03-31 | 12.95% |
| 2010-12-31 | 18.56% |
| 2010-09-30 | 22.26% |
| 2010-06-30 | 14.98% |
| 2010-03-31 | 9.22% |
| 2009-12-31 | 14.48% |
| 2009-09-30 | 43.66% |
| 2009-06-30 | 11.10% |
| 2009-03-31 | 5.42% |
| 2008-12-31 | 8.19% |
| 2008-09-30 | 15.04% |
| 2008-06-30 | 9.70% |
| 2008-03-31 | 3.42% |
| 2007-12-31 | 9.81% |
| 2007-09-30 | 25.01% |
| 2007-06-30 | 9.71% |
| 2007-03-31 | -4.88% |
| 2006-12-31 | 5.09% |
| 2006-09-30 | 15.57% |
| 2006-06-30 | 4.07% |
| 2006-03-31 | -0.04% |
| 2005-12-31 | 1.86% |
| 2005-09-30 | 66.30% |
| 2005-06-30 | 4.64% |
| 2005-03-31 | 2.14% |
| 2004-12-31 | 2.57% |
| 2004-09-30 | 4.24% |
| 2004-06-30 | 4.40% |
| 2004-03-31 | 2.28% |
| 2003-12-31 | 1.24% |
| 2003-09-30 | 4.00% |
| 2003-06-30 | 3.21% |
| 2003-03-31 | -3.86% |
| 2002-12-31 | -3.76% |
| 2002-09-30 | -9.93% |
| 2002-06-30 | 2.07% |
