Booking Holdings Inc. (BKNG) Net Profit Margin: 22.23%
Is Booking Holdings Inc.’s net profit margin high or low?
Booking Holdings Inc.'s net profit margin of 22.23% is 41% above its 5-year average of 15.72%, near the high end of its 5-year range (0.87%–24.78%).
As of Thursday, June 11, 2026. 0.89% below its 12-month average of 22.43%.
BKNG Net Profit Margin Chart
BKNG Average Net Profit Margin Chart
BKNG Current vs Average Net Profit Margin Chart
BKNG Net Profit Margin Metrics
NET PROFIT MARGIN
22.23%
NET PROFIT MARGIN AVG TTM
22.43%
NET PROFIT MARGIN AVG 3Y
20.70%
NET PROFIT MARGIN AVG 5Y
15.72%
NET PROFIT MARGIN AVG 10Y
20.01%
NET PROFIT MARGIN AVG 15Y
21.56%
NET PROFIT MARGIN AVG 20Y
19.68%
CURRENT VS TTM AVG
-0.89%
CURRENT VS 3Y AVG
+7.37%
CURRENT VS 5Y AVG
+41.41%
CURRENT VS 10Y AVG
+11.09%
CURRENT VS 15Y AVG
+3.10%
CURRENT VS 20Y AVG
+12.96%
BKNG Competitors' Net Profit Margin
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | $122.82B | 22.23% | 22.43% | 20.70% | 15.72% |
| Lowe's Companies, Inc. (LOW) | $121.12B | 7.51% | 8.01% | 7.90% | 7.81% |
| Starbucks Corporation (SBUX) | $115.10B | 3.89% | 7.70% | 9.26% | 9.24% |
| Marriott International, Inc. (MAR) | $101.94B | 9.72% | 9.70% | 10.94% | 8.19% |
| MercadoLibre, Inc. (MELI) | $79.96B | 6.04% | 8.05% | 6.78% | 4.71% |
| Hilton Worldwide Holdings Inc. (HLT) | $77.43B | 12.56% | 12.92% | 12.83% | 6.96% |
| Airbnb, Inc. (ABNB) | $76.15B | 19.90% | 22.18% | 28.81% | -4.39% |
| Ross Stores, Inc. (ROST) | $75.71B | 9.74% | 9.66% | 9.15% | 7.73% |
| General Motors Company (GM) | $71.41B | 1.38% | 2.33% | 4.23% | 5.01% |
| NIKE, Inc. (NKE) | $65.91B | 4.84% | 9.03% | 10.22% | 10.09% |
Margin Comparison
Operating Margin
34.3%
Net Profit Margin
22.2%
Booking Holdings Inc. Net Profit Margin Formula & Definition
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Booking Holdings Inc. Net Profit Margin FAQ
- What is the net profit margin for Booking Holdings Inc. (BKNG)?
- The net profit margin for BKNG stock is 22.23%.
- Is Booking Holdings Inc.'s net profit margin high or low?
- Booking Holdings Inc.'s net profit margin of 22.23% is 41% above its 5-year average of 15.72%, near the high end of its 5-year range (0.87%–24.78%).
- What is the TTM average net profit margin for Booking Holdings Inc. (BKNG)?
- The TTM average net profit margin for BKNG stock is 22.43%.
- What is the 3Y average net profit margin for Booking Holdings Inc. (BKNG)?
- The 3Y average net profit margin for BKNG stock is 20.70%.
- What is the 5Y average net profit margin for Booking Holdings Inc. (BKNG)?
- The 5Y average net profit margin for BKNG stock is 15.72%.
- What is the 10Y average net profit margin for Booking Holdings Inc. (BKNG)?
- The 10Y average net profit margin for BKNG stock is 20.01%.
- What is the 15Y average net profit margin for Booking Holdings Inc. (BKNG)?
- The 15Y average net profit margin for BKNG stock is 21.56%.
- What is the 20Y average net profit margin for Booking Holdings Inc. (BKNG)?
- The 20Y average net profit margin for BKNG stock is 19.68%.
Booking Holdings Inc. Net Profit Margin History
| DATE | NET PROFIT MARGIN |
|---|---|
| 2025-12-31 | 20.08% |
| 2024-12-31 | 24.78% |
| 2023-12-31 | 20.07% |
| 2022-12-31 | 17.89% |
| 2021-12-31 | 10.63% |
| 2020-12-31 | 0.87% |
| 2019-12-31 | 32.29% |
| 2018-12-31 | 27.52% |
| 2017-12-31 | 18.46% |
| 2016-12-31 | 19.87% |
| 2015-12-31 | 27.66% |
| 2014-12-31 | 28.69% |
| 2013-12-31 | 27.86% |
| 2012-12-31 | 26.98% |
| 2011-12-31 | 24.25% |
| 2010-12-31 | 17.10% |
| 2009-12-31 | 20.93% |
| 2008-12-31 | 9.67% |
| 2007-12-31 | 11.03% |
| 2006-12-31 | 6.63% |
| 2005-12-31 | 20.02% |
| 2004-12-31 | 3.45% |
| 2003-12-31 | 1.38% |
| 2002-12-31 | -1.91% |
| 2001-12-31 | -0.62% |
| 2000-12-31 | -25.51% |
| 1999-12-31 | -218.72% |
| 1998-12-31 | -318.75% |
Related Metrics
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel