Booking Holdings Inc. (BKNG) Return on Invested Capital (ROIC): 50.82%
Is Booking Holdings Inc.’s return on invested capital (ROIC) high or low?
Booking Holdings Inc.'s return on invested capital (ROIC) of 50.82% is 87% above its 5-year average of 27.16%, near the high end of its 5-year range (-0.34%–50.82%).
The return on invested capital (ROIC) for Booking Holdings Inc. (BKNG) is 50.82% as of Wednesday, June 10, 2026. It is above its 12-month average by 7.03% (47.48%).
BKNG Return on Invested Capital (ROIC) Chart
BKNG Average Return on Invested Capital (ROIC) Chart
BKNG Current vs Average Return on Invested Capital (ROIC) Chart
BKNG Return on Invested Capital (ROIC) Metrics
RETURN ON INVESTED CAPITAL (ROIC)
50.82%
RETURN ON INVESTED CAPITAL (ROIC) AVG TTM
47.48%
RETURN ON INVESTED CAPITAL (ROIC) AVG 3Y
38.26%
RETURN ON INVESTED CAPITAL (ROIC) AVG 5Y
27.16%
RETURN ON INVESTED CAPITAL (ROIC) AVG 10Y
22.88%
RETURN ON INVESTED CAPITAL (ROIC) AVG 15Y
23.31%
RETURN ON INVESTED CAPITAL (ROIC) AVG 20Y
21.09%
CURRENT VS TTM AVG
+7.03%
CURRENT VS 3Y AVG
+32.84%
CURRENT VS 5Y AVG
+87.15%
CURRENT VS 10Y AVG
+122.12%
CURRENT VS 15Y AVG
+118.03%
CURRENT VS 20Y AVG
+141.02%
BKNG Competitors' Return on Invested Capital (ROIC)
| NAME | MARKET CAP | RETURN ON INVESTED CAPITAL (ROIC) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | — | 50.82% | 47.48% | 38.26% | 27.16% |
| Lowe's Companies, Inc. (LOW) | $120.69B | 20.42% | 23.48% | 27.58% | 28.23% |
| Starbucks Corporation (SBUX) | $112.74B | 8.48% | 12.44% | 15.12% | 13.40% |
| Marriott International, Inc. (MAR) | $101.90B | 15.59% | 15.33% | 16.05% | 12.10% |
| MercadoLibre, Inc. (MELI) | $81.30B | 11.78% | 14.75% | 13.57% | 9.51% |
| Hilton Worldwide Holdings Inc. (HLT) | $76.74B | 11.29% | 13.84% | 13.21% | 9.40% |
| Airbnb, Inc. (ABNB) | $76.62B | 19.16% | 18.93% | 18.27% | 2.36% |
| Ross Stores, Inc. (ROST) | $74.06B | 17.10% | 16.96% | 16.07% | 14.27% |
| General Motors Company (GM) | $71.59B | 1.16% | 2.58% | 3.32% | 3.26% |
| NIKE, Inc. (NKE) | $65.15B | 11.57% | 15.04% | 16.70% | 16.54% |
Capital Efficiency
ROIC
50.8%
ROE
-96.9%
Booking Holdings Inc. Return on Invested Capital (ROIC) Formula & Definition
ROIC = NOPAT / Invested Capital
Return on invested capital measures the after-tax return a company earns on all capital (debt and equity) invested in the business.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Booking Holdings Inc. Return on Invested Capital (ROIC) FAQ
- What is the return on invested capital (ROIC) for Booking Holdings Inc. (BKNG)?
- The return on invested capital (ROIC) for BKNG stock is 50.82%.
- Is Booking Holdings Inc.'s return on invested capital (ROIC) high or low?
- Booking Holdings Inc.'s return on invested capital (ROIC) of 50.82% is 87% above its 5-year average of 27.16%, near the high end of its 5-year range (-0.34%–50.82%).
- What is the TTM average return on invested capital (ROIC) for Booking Holdings Inc. (BKNG)?
- The TTM average return on invested capital (ROIC) for BKNG stock is 47.48%.
- What is the 3Y average return on invested capital (ROIC) for Booking Holdings Inc. (BKNG)?
- The 3Y average return on invested capital (ROIC) for BKNG stock is 38.26%.
- What is the 5Y average return on invested capital (ROIC) for Booking Holdings Inc. (BKNG)?
- The 5Y average return on invested capital (ROIC) for BKNG stock is 27.16%.
- What is the 10Y average return on invested capital (ROIC) for Booking Holdings Inc. (BKNG)?
- The 10Y average return on invested capital (ROIC) for BKNG stock is 22.88%.
- What is the 15Y average return on invested capital (ROIC) for Booking Holdings Inc. (BKNG)?
- The 15Y average return on invested capital (ROIC) for BKNG stock is 23.31%.
- What is the 20Y average return on invested capital (ROIC) for Booking Holdings Inc. (BKNG)?
- The 20Y average return on invested capital (ROIC) for BKNG stock is 21.09%.
Booking Holdings Inc. Return on Invested Capital (ROIC) History
| DATE | RETURN ON INVESTED CAPITAL (ROIC) |
|---|---|
| 2025-12-31 | 50.82% |
| 2024-12-31 | 44.14% |
| 2023-12-31 | 35.20% |
| 2022-12-31 | 22.87% |
| 2021-12-31 | 10.24% |
| 2020-12-31 | -0.34% |
| 2019-12-31 | 25.64% |
| 2018-12-31 | 23.08% |
| 2017-12-31 | 10.66% |
| 2016-12-31 | 12.74% |
| 2015-12-31 | 16.63% |
| 2014-12-31 | 18.31% |
| 2013-12-31 | 21.58% |
| 2012-12-31 | 26.28% |
| 2011-12-31 | 32.22% |
| 2010-12-31 | 22.87% |
| 2009-12-31 | 29.70% |
| 2008-12-31 | 17.48% |
| 2007-12-31 | 11.25% |
| 2006-12-31 | 6.17% |
| 2005-12-31 | 5.25% |
| 2004-12-31 | 6.47% |
| 2003-12-31 | 2.78% |
| 2002-12-31 | -15.99% |
| 2001-12-31 | -7.94% |
| 2000-12-31 | -49.96% |
| 1999-12-31 | -15.75% |
| 1998-12-31 | -97.34% |
Related Metrics
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel