Basis: Trailing twelve months (TTM net income over TTM revenue). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the net profit margin high or low?
The net profit margin of 25.53% is 22% above its 5-year average of 20.97%, near the high end of its 5-year range (-25.97%–34.21%).
13.71% above its 12-month average of 22.45%.
Reported quarterly profit margin; no daily interpolation.
NET PROFIT MARGIN
25.53%
NET PROFIT MARGIN AVG TTM
22.45%
NET PROFIT MARGIN AVG 3Y
21.25%
NET PROFIT MARGIN AVG 5Y
20.97%
NET PROFIT MARGIN AVG 10Y
22.81%
NET PROFIT MARGIN AVG 15Y
24.45%
NET PROFIT MARGIN AVG 20Y
20.97%
CURRENT VS TTM AVG
+13.71%
CURRENT VS 3Y AVG
+20.14%
CURRENT VS 5Y AVG
+21.73%
CURRENT VS 10Y AVG
+11.95%
CURRENT VS 15Y AVG
+4.41%
CURRENT VS 20Y AVG
+21.77%
SECTOR MEDIAN · CONSUMER CYCLICAL
7.13%
median of 96 covered companies
CURRENT VS SECTOR MEDIAN
+257.81%
vs the sector median at left
Booking Holdings Inc.
Market Cap
$133.38B
Net Profit Margin
25.53%
TTM Avg
22.45%
3Y Avg
21.25%
5Y Avg
20.97%
Market Cap
$139.88B
Net Profit Margin
9.73%
TTM Avg
8.87%
3Y Avg
8.25%
5Y Avg
6.67%
Market Cap
$114.72B
Net Profit Margin
5.17%
TTM Avg
7.70%
3Y Avg
9.26%
5Y Avg
9.24%
Market Cap
$112.28B
Net Profit Margin
20.40%
TTM Avg
25.61%
3Y Avg
24.90%
5Y Avg
15.97%
Market Cap
$111.94B
Net Profit Margin
7.34%
TTM Avg
8.01%
3Y Avg
7.90%
5Y Avg
7.81%
Market Cap
$101.05B
Net Profit Margin
20.41%
TTM Avg
22.13%
3Y Avg
28.78%
5Y Avg
-4.41%
Market Cap
$94.40B
Net Profit Margin
5.30%
TTM Avg
8.05%
3Y Avg
6.78%
5Y Avg
4.71%
Market Cap
$94.15B
Net Profit Margin
3.78%
TTM Avg
4.64%
3Y Avg
4.55%
5Y Avg
3.72%
Market Cap
$172.75B
Net Profit Margin
28.27%
TTM Avg
29.30%
3Y Avg
29.93%
5Y Avg
28.11%
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | $133.38B | 25.53% | 22.45% | 21.25% | 20.97% |
| The TJX Companies, Inc. (TJX)vs › | $139.88B | 9.73% | 8.87% | 8.25% | 6.67% |
| Starbucks Corporation (SBUX)vs › | $114.72B | 5.17% | 7.70% | 9.26% | 9.24% |
| PDD Holdings Inc. (PDD)vs › | $112.28B | 20.40% | 25.61% | 24.90% | 15.97% |
| Lowe's Companies, Inc. (LOW)vs › | $111.94B | 7.34% | 8.01% | 7.90% | 7.81% |
| Airbnb, Inc. (ABNB)vs › | $101.05B | 20.41% | 22.13% | 28.78% | -4.41% |
| MercadoLibre, Inc. (MELI)vs › | $94.40B | 5.30% | 8.05% | 6.78% | 4.71% |
| BYD Company Limited (BYDDY)vs › | $94.15B | 3.78% | 4.64% | 4.55% | 3.72% |
| Hermes International Societe en commandite par actions Unsponsored ADR (HESAY)vs › | $172.75B | 28.27% | 29.30% | 29.93% | 28.11% |
| McDonald's Corporation (MCD)vs › | $180.76B | 31.72% | 31.79% | 30.86% | 30.09% |
Operating Margin
34.5%
Net Profit Margin
25.5%
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | NET PROFIT MARGIN |
|---|---|
| 2026-06-30 | 26.52% |
| 2026-03-31 | 19.58% |
| 2025-12-31 | 22.49% |
| 2025-09-30 | 30.51% |
| 2025-06-30 | 13.17% |
| 2025-03-31 | 6.99% |
| 2024-12-31 | 19.52% |
| 2024-09-30 | 31.49% |
| 2024-06-30 | 25.96% |
| 2024-03-31 | 17.58% |
| 2023-12-31 | 4.64% |
| 2023-09-30 | 34.21% |
| 2023-06-30 | 23.62% |
| 2023-03-31 | 7.04% |
| 2022-12-31 | 30.50% |
| 2022-09-30 | 27.53% |
| 2022-06-30 | 19.96% |
| 2022-03-31 | -25.97% |
| 2021-12-31 | 20.73% |
| 2021-09-30 | 16.45% |
| 2021-06-30 | -7.73% |
| 2021-03-31 | -4.82% |
| 2020-12-31 | -13.33% |
| 2020-09-30 | 30.34% |
| 2020-06-30 | 19.37% |
| 2020-03-31 | -30.55% |
| 2019-12-31 | 35.07% |
| 2019-09-30 | 38.69% |
| 2019-06-30 | 25.43% |
| 2019-03-31 | 26.97% |
| 2018-12-31 | 20.10% |
| 2018-09-30 | 36.44% |
| 2018-06-30 | 27.65% |
| 2018-03-31 | 20.73% |
| 2017-12-31 | -19.82% |
| 2017-09-30 | 38.80% |
| 2017-06-30 | 23.81% |
| 2017-03-31 | 18.83% |
| 2016-12-31 | 28.70% |
| 2016-09-30 | 13.71% |
| 2016-06-30 | 22.72% |
| 2016-03-31 | 17.43% |
| 2015-12-31 | 25.21% |
| 2015-09-30 | 38.57% |
| 2015-06-30 | 22.67% |
| 2015-03-31 | 18.11% |
| 2014-12-31 | 24.55% |
| 2014-09-30 | 37.45% |
| 2014-06-30 | 27.15% |
| 2014-03-31 | 20.17% |
| 2013-12-31 | 24.53% |
| 2013-09-30 | 36.70% |
| 2013-06-30 | 26.03% |
| 2013-03-31 | 18.76% |
| 2012-12-31 | 24.24% |
| 2012-09-30 | 34.96% |
| 2012-06-30 | 26.56% |
| 2012-03-31 | 17.54% |
| 2011-12-31 | 22.78% |
| 2011-09-30 | 32.32% |
| 2011-06-30 | 23.25% |
| 2011-03-31 | 12.95% |
| 2010-12-31 | 18.56% |
| 2010-09-30 | 22.26% |
| 2010-06-30 | 14.98% |
| 2010-03-31 | 9.22% |
| 2009-12-31 | 14.48% |
| 2009-09-30 | 43.66% |
| 2009-06-30 | 11.10% |
| 2009-03-31 | 5.42% |
| 2008-12-31 | 8.19% |
| 2008-09-30 | 15.04% |
| 2008-06-30 | 9.70% |
| 2008-03-31 | 3.42% |
| 2007-12-31 | 9.81% |
| 2007-09-30 | 25.01% |
| 2007-06-30 | 9.71% |
| 2007-03-31 | -4.88% |
| 2006-12-31 | 5.09% |
| 2006-09-30 | 15.57% |
| 2006-06-30 | 4.07% |
| 2006-03-31 | -0.04% |
| 2005-12-31 | 1.86% |
| 2005-09-30 | 66.30% |
| 2005-06-30 | 4.64% |
| 2005-03-31 | 2.14% |
| 2004-12-31 | 2.57% |
| 2004-09-30 | 4.24% |
| 2004-06-30 | 4.40% |
| 2004-03-31 | 2.28% |
| 2003-12-31 | 1.24% |
| 2003-09-30 | 4.00% |
| 2003-06-30 | 3.21% |
| 2003-03-31 | -3.86% |
| 2002-12-31 | -3.76% |
| 2002-09-30 | -9.93% |
