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WSMWilliams-Sonoma, Inc.

Is the gross margin high or low?

The gross margin of 43.95% is in line with its 5-year average of 44.32%, around the middle of its 5-year range (38.46%–47.89%).

As of Sunday, June 28, 2026. 3.73% below its 12-month average of 45.65%.

Gross Margin

WSM Gross Margin

43.95%

Reported quarterly gross margin; no daily interpolation.

-0.25% 5Y
WSM Gross Margin

WSM Average Gross Margin Chart

WSM Gross Margin

WSM Current vs Average Gross Margin Chart

WSM Gross Margin Metrics

GROSS MARGIN

43.95%

GROSS MARGIN AVG TTM

45.65%

GROSS MARGIN AVG 3Y

45.87%

GROSS MARGIN AVG 5Y

44.63%

GROSS MARGIN AVG 10Y

40.77%

GROSS MARGIN AVG 15Y

39.92%

GROSS MARGIN AVG 20Y

39.19%

CURRENT VS TTM AVG

-3.73%

CURRENT VS 3Y AVG

-4.20%

CURRENT VS 5Y AVG

-1.54%

CURRENT VS 10Y AVG

+7.78%

CURRENT VS 15Y AVG

+10.09%

CURRENT VS 20Y AVG

+12.13%

WSM Competitors' Gross Margin

NAMEMARKET CAPGROSS MARGINTTM3Y5Y
Williams-Sonoma, Inc. (WSM)$28.14B43.95%45.65%45.87%44.63%
Casey's General Stores, Inc. (CASY)vs ›$28.81B24.61%24.07%22.76%23.24%
Tapestry, Inc. (TPR)vs ›$29.50B76.18%74.37%72.27%70.90%
PulteGroup, Inc. (PHM)vs ›$26.21B26.06%27.75%28.77%27.96%
Expedia Group, Inc. (EXPE)vs ›$30.09B90.27%89.79%88.28%83.85%
Ralph Lauren Corporation (RL)vs ›$25.08B69.87%69.21%67.48%67.32%
Las Vegas Sands Corp. (LVS)vs ›$31.22B49.59%49.33%47.16%42.42%
Darden Restaurants, Inc. (DRI)vs ›$24.48B69.43%69.43%33.20%30.70%
Lennar Corporation (LEN)vs ›$23.22B7.95%12.71%16.04%16.67%
JD.com, Inc. (JD)vs ›$34.29B9.55%9.55%11.97%12.68%

Gross Margin Analysis

Gross Margin

43.9%

(Revenue - COGS) / Revenue

Gross Margin Formula & Definition

Gross Margin = Gross Profit / Revenue

Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Gross Margin FAQ

What is the gross margin for Williams-Sonoma, Inc. (WSM)?
The gross margin for WSM stock is 43.95%.
Is Williams-Sonoma, Inc.'s gross margin high or low?
The gross margin of 43.95% is in line with its 5-year average of 44.32%, around the middle of its 5-year range (38.46%–47.89%).
What is the TTM average gross margin for Williams-Sonoma, Inc. (WSM)?
The TTM average gross margin for WSM stock is 45.65%.
What is the 3Y average gross margin for Williams-Sonoma, Inc. (WSM)?
The 3Y average gross margin for WSM stock is 45.87%.
What is the 5Y average gross margin for Williams-Sonoma, Inc. (WSM)?
The 5Y average gross margin for WSM stock is 44.63%.
What is the 10Y average gross margin for Williams-Sonoma, Inc. (WSM)?
The 10Y average gross margin for WSM stock is 40.77%.
What is the 15Y average gross margin for Williams-Sonoma, Inc. (WSM)?
The 15Y average gross margin for WSM stock is 39.92%.
What is the 20Y average gross margin for Williams-Sonoma, Inc. (WSM)?
The 20Y average gross margin for WSM stock is 39.19%.

WSM Gross Margin History

DATEGROSS MARGIN
2026-05-0343.95%
2026-02-0146.87%
2025-11-0246.09%
2025-08-0347.07%
2025-05-0444.26%
2025-01-3145.15%
2024-10-2746.74%
2024-07-2846.21%
2024-04-2847.89%
2024-01-3146.01%
2023-10-2944.36%
2023-07-3040.67%
2023-04-3038.46%
2023-01-3141.17%
2022-10-3041.53%
2022-07-3143.45%
2022-05-0143.81%
2022-01-3144.99%
2021-10-3143.73%
2021-08-0144.06%
2021-05-0243.04%
2021-01-3142.10%
2020-11-0139.99%
2020-08-0236.97%
2020-05-0333.54%
2020-01-3137.57%
2019-11-0335.92%
2019-08-0435.30%
2019-05-0535.80%
2019-01-3138.66%
2018-10-2836.48%
2018-07-2936.38%
2018-04-2935.92%
2018-01-3138.46%
2017-10-2935.95%
2017-07-3035.18%
2017-04-3035.61%
2017-01-3139.33%
2016-10-3036.79%
2016-07-3135.42%
2016-05-0135.75%
2016-01-3138.30%
2015-11-0136.62%
2015-08-0236.08%
2015-05-0336.76%
2015-01-3140.11%
2014-11-0237.74%
2014-08-0336.77%
2014-05-0437.81%
2014-01-3140.63%
2013-11-0338.55%
2013-08-0437.56%
2013-05-0537.64%
2013-01-3141.29%
2012-10-2838.96%
2012-07-2938.26%
2012-04-2937.83%
2012-01-3141.26%
2011-10-3038.28%
2011-07-3137.89%
2011-05-0138.39%
2011-01-3142.27%
2010-10-3138.17%
2010-08-0136.97%
2010-05-0237.70%
2010-01-3141.40%
2009-11-0134.67%
2009-08-0232.04%
2009-05-0330.08%
2009-01-3133.69%
2008-11-0231.98%
2008-08-0334.02%
2008-05-0435.33%
2008-01-3141.61%
2007-10-2838.22%
2007-07-2937.25%
2007-04-2937.00%
2007-01-3143.16%
2006-10-2938.20%
2006-07-3038.10%
2006-04-3038.45%
2006-01-3143.61%
2005-10-3039.40%
2005-07-3137.98%
2005-05-0139.53%
2005-01-3144.76%
2004-10-3138.91%
2004-08-0137.63%
2004-05-0238.29%
2004-01-3144.05%
2003-11-0239.31%
2003-08-0337.06%
2003-05-0438.06%
2003-01-3144.02%
2002-11-0339.06%
2002-08-0437.40%

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and decorative accents. The popular Pottery Barn brand features furniture, bedding, lighting, rugs, table linens, and decorative items. Targeting younger demographics, Pottery Barn Kids offers children's accessories, while Pottery Barn Teen caters to adolescents with products ranging from organic bedding to versatile, multi-purpose furniture. Furthermore, West Elm contributes a selection of stylish home decor to the company's portfolio. Complementing these are Rejuvenation, specializing in historically inspired, made-to-order lighting, hardware, furniture, and home accents, and Mark and Graham, which provides personalized accessories for women and men, travel goods, entertaining and bar essentials, home decor, and seasonal merchandise. The company also maintains an innovative 3-D imaging and augmented reality platform for the broader home furnishings and decor sector. Williams-Sonoma distributes its products through a robust omni-channel strategy, encompassing e-commerce platforms, direct-mail catalogs, and physical retail locations. The company boasts a significant retail footprint with 544 company-owned stores, including 502 across 41 U.S. states, Washington D.C., and Puerto Rico, alongside 20 in Canada, 19 in Australia, and 3 in the United Kingdom. An additional 139 franchised stores operate internationally, and the company extends its reach through e-commerce websites in countries like those in the Middle East, the Philippines, Mexico, South Korea, and India. Established in 1956, Williams-Sonoma, Inc. is headquartered in San Francisco, California.

San Francisco, CA
19,600 employees
Consumer Cyclical / Specialty Retail
Sector
Consumer Cyclical
Industry
Specialty Retail
CEO
Laura J. Alber