Net Profit Margin: 12.81%
Is the net profit margin high or low?
The net profit margin of 12.81% is in line with its 5-year average of 13.34%, around the middle of its 5-year range (8.92%–16.11%).
As of Sunday, June 28, 2026. 5.92% below its 12-month average of 13.62%.
WSM Profit Margin
Reported quarterly profit margin; no daily interpolation.
WSM Average Net Profit Margin Chart
WSM Current vs Average Net Profit Margin Chart
WSM Net Profit Margin Metrics
NET PROFIT MARGIN
12.81%
NET PROFIT MARGIN AVG TTM
13.62%
NET PROFIT MARGIN AVG 3Y
13.75%
NET PROFIT MARGIN AVG 5Y
13.57%
NET PROFIT MARGIN AVG 10Y
10.01%
NET PROFIT MARGIN AVG 15Y
8.65%
NET PROFIT MARGIN AVG 20Y
7.35%
CURRENT VS TTM AVG
-5.92%
CURRENT VS 3Y AVG
-6.83%
CURRENT VS 5Y AVG
-5.57%
CURRENT VS 10Y AVG
+28.08%
CURRENT VS 15Y AVG
+48.08%
CURRENT VS 20Y AVG
+74.31%
WSM Competitors' Net Profit Margin
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Williams-Sonoma, Inc. (WSM) | $28.14B | 12.81% | 13.62% | 13.75% | 13.57% |
| Casey's General Stores, Inc. (CASY)vs › | $28.81B | 4.07% | 3.75% | 3.46% | 3.34% |
| Tapestry, Inc. (TPR)vs › | $29.50B | 8.44% | 7.42% | 10.43% | 7.18% |
| PulteGroup, Inc. (PHM)vs › | $26.21B | 12.14% | 15.00% | 15.64% | 14.91% |
| Expedia Group, Inc. (EXPE)vs › | $30.09B | 9.81% | 8.89% | 6.76% | -3.85% |
| Ralph Lauren Corporation (RL)vs › | $25.08B | 11.60% | 11.04% | 9.99% | 9.92% |
| Las Vegas Sands Corp. (LVS)vs › | $31.22B | 13.41% | 12.65% | 20.41% | 0.27% |
| Darden Restaurants, Inc. (DRI)vs › | $24.48B | 9.13% | 9.13% | 9.05% | 9.22% |
| Lennar Corporation (LEN)vs › | $23.22B | 4.94% | 8.59% | 10.59% | 11.61% |
| JD.com, Inc. (JD)vs › | $34.29B | 1.04% | 2.54% | 2.07% | 2.42% |
Margin Comparison
Operating Margin
18.0%
Net Profit Margin
12.8%
Net Profit Margin Formula & Definition
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Net Profit Margin FAQ
- What is the net profit margin for Williams-Sonoma, Inc. (WSM)?
- The net profit margin for WSM stock is 12.81%.
- Is Williams-Sonoma, Inc.'s net profit margin high or low?
- The net profit margin of 12.81% is in line with its 5-year average of 13.34%, around the middle of its 5-year range (8.92%–16.11%).
- What is the TTM average net profit margin for Williams-Sonoma, Inc. (WSM)?
- The TTM average net profit margin for WSM stock is 13.62%.
- What is the 3Y average net profit margin for Williams-Sonoma, Inc. (WSM)?
- The 3Y average net profit margin for WSM stock is 13.75%.
- What is the 5Y average net profit margin for Williams-Sonoma, Inc. (WSM)?
- The 5Y average net profit margin for WSM stock is 13.57%.
- What is the 10Y average net profit margin for Williams-Sonoma, Inc. (WSM)?
- The 10Y average net profit margin for WSM stock is 10.01%.
- What is the 15Y average net profit margin for Williams-Sonoma, Inc. (WSM)?
- The 15Y average net profit margin for WSM stock is 8.65%.
- What is the 20Y average net profit margin for Williams-Sonoma, Inc. (WSM)?
- The 20Y average net profit margin for WSM stock is 7.35%.
WSM Net Profit Margin History
| DATE | NET PROFIT MARGIN |
|---|---|
| 2026-05-03 | 12.81% |
| 2026-02-01 | 15.61% |
| 2025-11-02 | 12.83% |
| 2025-08-03 | 13.48% |
| 2025-05-04 | 13.37% |
| 2025-01-31 | 15.63% |
| 2024-10-27 | 13.83% |
| 2024-07-28 | 12.62% |
| 2024-04-28 | 15.68% |
| 2024-01-31 | 15.55% |
| 2023-10-29 | 12.80% |
| 2023-07-30 | 10.82% |
| 2023-04-30 | 8.92% |
| 2023-01-31 | 14.47% |
| 2022-10-30 | 11.48% |
| 2022-07-31 | 12.49% |
| 2022-05-01 | 13.44% |
| 2022-01-31 | 16.11% |
| 2021-10-31 | 12.19% |
| 2021-08-01 | 12.63% |
| 2021-05-02 | 13.02% |
| 2021-01-31 | 13.48% |
| 2020-11-01 | 11.43% |
| 2020-08-02 | 9.03% |
| 2020-05-03 | 2.87% |
| 2020-01-31 | 9.01% |
| 2019-11-03 | 5.18% |
| 2019-08-04 | 4.57% |
| 2019-05-05 | 4.24% |
| 2019-01-31 | 8.46% |
| 2018-10-28 | 6.00% |
| 2018-07-29 | 4.06% |
| 2018-04-29 | 3.75% |
| 2018-01-31 | 5.70% |
| 2017-10-29 | 5.49% |
| 2017-07-30 | 4.40% |
| 2017-04-30 | 3.56% |
| 2017-01-31 | 9.14% |
| 2016-10-30 | 5.57% |
| 2016-07-31 | 4.47% |
| 2016-05-01 | 3.61% |
| 2016-01-31 | 8.90% |
| 2015-11-01 | 5.72% |
| 2015-08-02 | 4.76% |
| 2015-05-03 | 4.35% |
| 2015-01-31 | 9.53% |
| 2014-11-02 | 5.68% |
| 2014-08-03 | 4.88% |
| 2014-05-04 | 4.74% |
| 2014-01-31 | 9.12% |
| 2013-11-03 | 5.39% |
| 2013-08-04 | 4.98% |
| 2013-05-05 | 4.45% |
| 2013-01-31 | 9.51% |
| 2012-10-28 | 5.18% |
| 2012-07-29 | 4.96% |
| 2012-04-29 | 3.76% |
| 2012-01-31 | 9.67% |
| 2011-10-30 | 5.01% |
| 2011-07-31 | 4.82% |
| 2011-05-01 | 4.10% |
| 2011-01-31 | 9.49% |
| 2010-10-31 | 4.48% |
| 2010-08-01 | 3.97% |
| 2010-05-02 | 2.72% |
| 2010-01-31 | 8.11% |
| 2009-11-01 | 1.00% |
| 2009-08-02 | 0.06% |
| 2009-05-03 | -3.06% |
| 2009-01-31 | 1.21% |
| 2008-11-02 | -1.46% |
| 2008-08-03 | 2.24% |
| 2008-05-04 | 1.34% |
| 2008-01-31 | 9.06% |
| 2007-10-28 | 3.02% |
| 2007-07-29 | 3.02% |
| 2007-04-29 | 2.22% |
| 2007-01-31 | 9.65% |
| 2006-10-29 | 3.42% |
| 2006-07-30 | 4.31% |
| 2006-04-30 | 2.91% |
| 2006-01-31 | 9.95% |
| 2005-10-30 | 4.48% |
| 2005-07-31 | 3.97% |
| 2005-05-01 | 3.63% |
| 2005-01-31 | 10.50% |
| 2004-10-31 | 3.94% |
| 2004-08-01 | 4.01% |
| 2004-05-02 | 3.34% |
| 2004-01-31 | 10.17% |
| 2003-11-02 | 3.77% |
| 2003-08-03 | 3.07% |
| 2003-05-04 | 2.50% |
| 2003-01-31 | 9.29% |
| 2002-11-03 | 2.87% |
| 2002-08-04 | 2.85% |
Related Metrics
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. (WSM) functions as a specialized, multi-channel retailer offering a diverse array of products for the home. Its flagship Williams Sonoma brand is renowned for cooking, dining, and entertaining essentials, such as cookware, culinary tools, small appliances, flatware, dinnerware, barware, outdoor furnishings, and an extensive collection of cookbooks. This brand also provides home furnishings and decorative accents. The popular Pottery Barn brand features furniture, bedding, lighting, rugs, table linens, and decorative items. Targeting younger demographics, Pottery Barn Kids offers children's accessories, while Pottery Barn Teen caters to adolescents with products ranging from organic bedding to versatile, multi-purpose furniture. Furthermore, West Elm contributes a selection of stylish home decor to the company's portfolio. Complementing these are Rejuvenation, specializing in historically inspired, made-to-order lighting, hardware, furniture, and home accents, and Mark and Graham, which provides personalized accessories for women and men, travel goods, entertaining and bar essentials, home decor, and seasonal merchandise. The company also maintains an innovative 3-D imaging and augmented reality platform for the broader home furnishings and decor sector. Williams-Sonoma distributes its products through a robust omni-channel strategy, encompassing e-commerce platforms, direct-mail catalogs, and physical retail locations. The company boasts a significant retail footprint with 544 company-owned stores, including 502 across 41 U.S. states, Washington D.C., and Puerto Rico, alongside 20 in Canada, 19 in Australia, and 3 in the United Kingdom. An additional 139 franchised stores operate internationally, and the company extends its reach through e-commerce websites in countries like those in the Middle East, the Philippines, Mexico, South Korea, and India. Established in 1956, Williams-Sonoma, Inc. is headquartered in San Francisco, California.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Laura J. Alber