Which has the lower trailing P/E, ULTA or WSM?

ULTA has the lower trailing P/E: ULTA trades at 19.85 and WSM at 23.74. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, ULTA or WSM?

Over the past five years, ULTA grew revenue faster — ULTA at a 11.09% CAGR versus WSM at -0.09%.

Does ULTA or WSM pay a bigger dividend?

WSM pays a dividend (1.25% yield), while ULTA is a former payer with no current dividend run rate.

Is ULTA or WSM more profitable?

WSM runs the higher net margin — ULTA at 9.34% versus WSM at 14.73%.

How have ULTA and WSM total returns compared?

Over the past 10 years, ULTA delivered 8.54% and WSM delivered 27.91% annualized total return. Past performance doesn't predict future results.

Ulta Beauty, Inc. (ULTA) vs Williams-Sonoma, Inc. (WSM)

A side-by-side comparison of Ulta Beauty, Inc. and Williams-Sonoma, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

ULTA

Ulta Beauty, Inc.

$23.44B

$545.20Consumer CyclicalDelayed quote: Sep 25, 2026, 4:00 PM EDT

WSM

Williams-Sonoma, Inc.

$27.31B

$231.90Consumer CyclicalDelayed quote: Sep 25, 2026, 4:00 PM EDT

Total return — ULTA vs WSM

growth of $100 · dividends reinvested · last 10y

ULTA +123.5% (+8.4%/yr)WSM +1009.0% (+27.2%/yr)WSM compounded faster over this window

ULTA WSM

ULTA vs WSM: by the numbers

•WSM is the larger company ($27.31B vs $23.44B market cap).
•ULTA trades at the lower trailing earnings multiple (19.85 vs 23.74 P/E), one valuation lens rather than an overall verdict.
•WSM converts more revenue to profit (14.73% vs 9.34% net margin).
•ULTA grew revenue faster over the past five years (11.09% vs -0.09% CAGR).
•WSM pays a dividend (1.25% yield), while ULTA is a former payer with no current dividend run rate.

Metrics side by side

Valuation

Metric	ULTA	WSM
P/E ratio	19.85	23.74
Forward P/E	18.81	24.39
P/S ratio	1.81	3.41
P/B ratio	8.87	12.75
EV / EBITDA	13.25	N/A
FCF yield	4.55%	4.93%

Profitability

Metric	ULTA	WSM
Gross margin	39.32%	47.19%
Operating margin	12.56%	19.21%
Net margin	9.34%	14.73%
ROE	45.77%	55.07%
ROIC	23.11%	30.09%

Dividends

Metric	ULTA	WSM
Dividend yield	N/A	1.25%
Payout ratio	N/A	29.07%

Growth (annualized)

Metric	ULTA	WSM
Revenue CAGR (5Y)	11.09%	-0.09%
EPS CAGR (5Y)	52.46%	15.25%
FCF CAGR (5Y)	0.06%	-2.01%
Total return CAGR (5Y)	7.24%	22.55%

Frequently asked

Which has the lower trailing P/E, ULTA or WSM?: ULTA has the lower trailing P/E: ULTA trades at 19.85 and WSM at 23.74. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, ULTA or WSM?: Over the past five years, ULTA grew revenue faster — ULTA at a 11.09% CAGR versus WSM at -0.09%.
Does ULTA or WSM pay a bigger dividend?: WSM pays a dividend (1.25% yield), while ULTA is a former payer with no current dividend run rate.
Is ULTA or WSM more profitable?: WSM runs the higher net margin — ULTA at 9.34% versus WSM at 14.73%.
How have ULTA and WSM total returns compared?: Over the past 10 years, ULTA delivered 8.54% and WSM delivered 27.91% annualized total return. Past performance doesn't predict future results.

Go deeper

Full ULTA analysis Full WSM analysis Interactive comparison tool

Dig into the metrics

Ulta Beauty P/E ratio Williams-Sonoma P/E ratio Williams-Sonoma dividend yield Ulta Beauty ROE Williams-Sonoma ROE Ulta Beauty operating margin Williams-Sonoma operating margin Ulta Beauty revenue growth Williams-Sonoma revenue growth Ulta Beauty free cash flow Williams-Sonoma free cash flow

Ulta Beauty & Williams-Sonoma appear in these rankings

Highest ROE Stocks Highest ROIC Stocks Highest FCF Yield Stocks Highest 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.