Which has the lower trailing P/E, ULTA or WSM?

ULTA has the lower trailing P/E: ULTA trades at 20.56 and WSM at 28.06. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, ULTA or WSM?

Over the past five years, ULTA grew revenue faster — ULTA at a 12.93% CAGR versus WSM at -1.36%.

Does ULTA or WSM pay a bigger dividend?

WSM pays a dividend (1.09% yield), while ULTA is a former payer with no current dividend run rate.

Is ULTA or WSM more profitable?

WSM runs the higher net margin — ULTA at 9.36% versus WSM at 13.81%.

How have ULTA and WSM total returns compared?

Over the past 10 years, ULTA delivered 7.63% and WSM delivered 28.22% annualized total return. Past performance doesn't predict future results.

Ulta Beauty, Inc. (ULTA) vs Williams-Sonoma, Inc. (WSM)

A side-by-side comparison of Ulta Beauty, Inc. and Williams-Sonoma, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 11, 2026. Differences are shown without an overall score or investment verdict.

ULTA

Ulta Beauty, Inc.

$23.15B

$538.40Consumer CyclicalDelayed quote: Aug 12, 2026, 12:40 PM EDT

WSM

Williams-Sonoma, Inc.

$28.99B

$246.21Consumer CyclicalDelayed quote: Aug 12, 2026, 12:39 PM EDT

Total return — ULTA vs WSM

growth of $100 · dividends reinvested · last 10y

ULTA +105.6% (+7.5%/yr)WSM +1114.1% (+28.4%/yr)WSM compounded faster over this window

Log scale — wide-divergence pair

ULTA WSM

ULTA vs WSM: by the numbers

•WSM is the larger company ($28.99B vs $23.15B market cap).
•ULTA trades at the lower trailing earnings multiple (20.56 vs 28.06 P/E), one valuation lens rather than an overall verdict.
•WSM converts more revenue to profit (13.81% vs 9.36% net margin).
•ULTA grew revenue faster over the past five years (12.93% vs -1.36% CAGR).
•WSM pays a dividend (1.09% yield), while ULTA is a former payer with no current dividend run rate.

Metrics side by side

Valuation

Metric	ULTA	WSM
P/E ratio	20.56	28.06
Forward P/E	21.35	28.78
P/S ratio	1.90	3.81
P/B ratio	9.35	16.07
EV / EBITDA	13.79	17.53
FCF yield	4.35%	3.65%

Profitability

Metric	ULTA	WSM
Gross margin	39.33%	46.06%
Operating margin	12.54%	17.97%
Net margin	9.36%	13.81%
ROE	46.06%	58.22%
ROIC	22.76%	28.83%

Dividends

Metric	ULTA	WSM
Dividend yield	N/A	1.09%
Payout ratio	N/A	30.58%

Growth (annualized)

Metric	ULTA	WSM
Revenue CAGR (5Y)	12.93%	-1.36%
EPS CAGR (5Y)	52.49%	15.25%
FCF CAGR (5Y)	10.16%	-3.21%
Total return CAGR (5Y)	8.69%	27.49%

Frequently asked

Which has the lower trailing P/E, ULTA or WSM?: ULTA has the lower trailing P/E: ULTA trades at 20.56 and WSM at 28.06. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, ULTA or WSM?: Over the past five years, ULTA grew revenue faster — ULTA at a 12.93% CAGR versus WSM at -1.36%.
Does ULTA or WSM pay a bigger dividend?: WSM pays a dividend (1.09% yield), while ULTA is a former payer with no current dividend run rate.
Is ULTA or WSM more profitable?: WSM runs the higher net margin — ULTA at 9.36% versus WSM at 13.81%.
How have ULTA and WSM total returns compared?: Over the past 10 years, ULTA delivered 7.63% and WSM delivered 28.22% annualized total return. Past performance doesn't predict future results.

Go deeper

Full ULTA analysis Full WSM analysis Interactive comparison tool

Dig into the metrics

Ulta Beauty P/E ratio Williams-Sonoma P/E ratio Williams-Sonoma dividend yield Ulta Beauty ROE Williams-Sonoma ROE Ulta Beauty operating margin Williams-Sonoma operating margin Ulta Beauty revenue growth Williams-Sonoma revenue growth Ulta Beauty free cash flow Williams-Sonoma free cash flow

Ulta Beauty & Williams-Sonoma appear in these rankings

Highest ROE Stocks Highest ROIC Stocks Highest FCF Yield Stocks Highest 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 11, 2026.