Booking Holdings Inc. (BKNG) Return on Assets (ROA): 22.20%
Is Booking Holdings Inc.’s return on assets (ROA) high or low?
Booking Holdings Inc.'s return on assets (ROA) of 22.20% is 79% above its 5-year average of 12.43%, near the high end of its 5-year range (0.27%–22.20%).
As of Thursday, June 11, 2026. 11.84% above its 12-month average of 19.85%.
BKNG Return on Assets (ROA) Chart
BKNG Average Return on Assets (ROA) Chart
BKNG Current vs Average Return on Assets (ROA) Chart
BKNG Return on Assets (ROA) Metrics
RETURN ON ASSETS (ROA)
22.20%
RETURN ON ASSETS (ROA) AVG TTM
19.85%
RETURN ON ASSETS (ROA) AVG 3Y
17.34%
RETURN ON ASSETS (ROA) AVG 5Y
12.43%
RETURN ON ASSETS (ROA) AVG 10Y
13.59%
RETURN ON ASSETS (ROA) AVG 15Y
15.64%
RETURN ON ASSETS (ROA) AVG 20Y
15.92%
CURRENT VS TTM AVG
+11.84%
CURRENT VS 3Y AVG
+27.99%
CURRENT VS 5Y AVG
+78.60%
CURRENT VS 10Y AVG
+63.30%
CURRENT VS 15Y AVG
+41.95%
CURRENT VS 20Y AVG
+39.46%
BKNG Competitors' Return on Assets (ROA)
| NAME | MARKET CAP | RETURN ON ASSETS (ROA) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | $122.82B | 22.20% | 19.85% | 17.34% | 12.43% |
| Lowe's Companies, Inc. (LOW) | $121.12B | 12.09% | 13.95% | 14.98% | 15.04% |
| Starbucks Corporation (SBUX) | $115.10B | 4.89% | 8.90% | 10.88% | 10.01% |
| Marriott International, Inc. (MAR) | $101.94B | 9.28% | 9.25% | 10.00% | 7.21% |
| MercadoLibre, Inc. (MELI) | $79.96B | 4.09% | 6.13% | 5.34% | 3.70% |
| Hilton Worldwide Holdings Inc. (HLT) | $77.43B | 9.41% | 8.99% | 8.37% | 5.31% |
| Airbnb, Inc. (ABNB) | $76.15B | 9.38% | 11.97% | 14.74% | 2.11% |
| Ross Stores, Inc. (ROST) | $75.71B | 14.89% | 13.91% | 13.05% | 10.92% |
| General Motors Company (GM) | $71.41B | 0.90% | 1.55% | 2.64% | 2.90% |
| NIKE, Inc. (NKE) | $65.91B | 6.07% | 11.88% | 13.07% | 12.59% |
Asset Efficiency
ROA
22.2%
ROE
-96.9%
Booking Holdings Inc. Return on Assets (ROA) Formula & Definition
ROA = Net Income / Total Assets
Return on assets measures how efficiently a company generates profit from its total assets.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Booking Holdings Inc. Return on Assets (ROA) FAQ
- What is the return on assets (ROA) for Booking Holdings Inc. (BKNG)?
- The return on assets (ROA) for BKNG stock is 22.20%.
- Is Booking Holdings Inc.'s return on assets (ROA) high or low?
- Booking Holdings Inc.'s return on assets (ROA) of 22.20% is 79% above its 5-year average of 12.43%, near the high end of its 5-year range (0.27%–22.20%).
- What is the TTM average return on assets (ROA) for Booking Holdings Inc. (BKNG)?
- The TTM average return on assets (ROA) for BKNG stock is 19.85%.
- What is the 3Y average return on assets (ROA) for Booking Holdings Inc. (BKNG)?
- The 3Y average return on assets (ROA) for BKNG stock is 17.34%.
- What is the 5Y average return on assets (ROA) for Booking Holdings Inc. (BKNG)?
- The 5Y average return on assets (ROA) for BKNG stock is 12.43%.
- What is the 10Y average return on assets (ROA) for Booking Holdings Inc. (BKNG)?
- The 10Y average return on assets (ROA) for BKNG stock is 13.59%.
- What is the 15Y average return on assets (ROA) for Booking Holdings Inc. (BKNG)?
- The 15Y average return on assets (ROA) for BKNG stock is 15.64%.
- What is the 20Y average return on assets (ROA) for Booking Holdings Inc. (BKNG)?
- The 20Y average return on assets (ROA) for BKNG stock is 15.92%.
Booking Holdings Inc. Return on Assets (ROA) History
| DATE | RETURN ON ASSETS (ROA) |
|---|---|
| 2025-12-31 | 18.47% |
| 2024-12-31 | 21.23% |
| 2023-12-31 | 17.62% |
| 2022-12-31 | 12.06% |
| 2021-12-31 | 4.93% |
| 2020-12-31 | 0.27% |
| 2019-12-31 | 22.73% |
| 2018-12-31 | 17.62% |
| 2017-12-31 | 9.20% |
| 2016-12-31 | 10.76% |
| 2015-12-31 | 14.65% |
| 2014-12-31 | 16.21% |
| 2013-12-31 | 18.12% |
| 2012-12-31 | 21.61% |
| 2011-12-31 | 26.60% |
| 2010-12-31 | 18.15% |
| 2009-12-31 | 26.69% |
| 2008-12-31 | 13.56% |
| 2007-12-31 | 11.51% |
| 2006-12-31 | 6.74% |
| 2005-12-31 | 25.56% |
| 2004-12-31 | 5.81% |
| 2003-12-31 | 3.53% |
| 2002-12-31 | -9.08% |
| 2001-12-31 | -2.79% |
| 2000-12-31 | -161.55% |
| 1999-12-31 | -238.76% |
| 1998-12-31 | -168.47% |
Related Metrics
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel