Booking Holdings Inc. (BKNG) EBITDA Margin: 34.24%
Is Booking Holdings Inc.’s EBITDA margin high or low?
Booking Holdings Inc.'s EBITDA margin of 34.24% is 14% above its 5-year average of 30.04%, near the high end of its 5-year range (21.88%–39.34%).
The EBITDA margin for Booking Holdings Inc. (BKNG) is 34.24% as of Tuesday, June 9, 2026. It is below its 12-month average by 6.93% (36.79%).
BKNG EBITDA Margin Chart
BKNG Average EBITDA Margin Chart
BKNG Current vs Average EBITDA Margin Chart
BKNG EBITDA Margin Metrics
EBITDA MARGIN
34.24%
EBITDA MARGIN AVG TTM
36.79%
EBITDA MARGIN AVG 3Y
33.84%
EBITDA MARGIN AVG 5Y
30.04%
EBITDA MARGIN AVG 10Y
33.83%
EBITDA MARGIN AVG 15Y
33.99%
EBITDA MARGIN AVG 20Y
29.24%
CURRENT VS TTM AVG
-6.93%
CURRENT VS 3Y AVG
+1.20%
CURRENT VS 5Y AVG
+13.98%
CURRENT VS 10Y AVG
+1.21%
CURRENT VS 15Y AVG
+0.72%
CURRENT VS 20Y AVG
+17.10%
BKNG Competitors' EBITDA Margin
| NAME | MARKET CAP | EBITDA MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | — | 34.24% | 36.79% | 33.84% | 30.04% |
| Lowe's Companies, Inc. (LOW) | $121.88B | 12.39% | 13.72% | 14.05% | 13.86% |
| Starbucks Corporation (SBUX) | $111.02B | 14.47% | 17.08% | 18.52% | 18.76% |
| Marriott International, Inc. (MAR) | $103.79B | 17.14% | 17.21% | 17.94% | 14.96% |
| MercadoLibre, Inc. (MELI) | $83.20B | 12.32% | 13.89% | 13.73% | 11.97% |
| Hilton Worldwide Holdings Inc. (HLT) | $77.99B | 23.84% | 23.10% | 23.76% | 18.50% |
| Airbnb, Inc. (ABNB) | $77.96B | 20.78% | 22.18% | 20.90% | -6.93% |
| General Motors Company (GM) | $75.52B | 9.46% | 11.45% | 12.25% | 13.62% |
| Ross Stores, Inc. (ROST) | $73.60B | 15.75% | 15.61% | 14.73% | 12.94% |
| The TJX Companies, Inc. (TJX) | $182.13B | 14.16% | 13.88% | 12.98% | 11.10% |
Margin Comparison
Gross Margin
100.0%
EBITDA Margin
34.2%
Operating Margin
34.5%
Net Margin
20.1%
Formula: EBITDA Margin = (EBITDA / Revenue) × 100
Why EBITDA Margin matters:
- Removes effects of depreciation policies (D&A)
- Capital structure neutral (ignores interest)
- Tax neutral (ignores tax differences)
- Good proxy for operating cash generation
Booking Holdings Inc. EBITDA Margin Formula & Definition
EBITDA Margin = EBITDA / Revenue
EBITDA margin measures operating profitability before interest, taxes, depreciation, and amortization as a percentage of revenue.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Booking Holdings Inc. EBITDA Margin FAQ
- What is the EBITDA margin for Booking Holdings Inc. (BKNG)?
- The EBITDA margin for BKNG stock is 34.24%.
- Is Booking Holdings Inc.'s EBITDA margin high or low?
- Booking Holdings Inc.'s EBITDA margin of 34.24% is 14% above its 5-year average of 30.04%, near the high end of its 5-year range (21.88%–39.34%).
- What is the TTM average EBITDA margin for Booking Holdings Inc. (BKNG)?
- The TTM average EBITDA margin for BKNG stock is 36.79%.
- What is the 3Y average EBITDA margin for Booking Holdings Inc. (BKNG)?
- The 3Y average EBITDA margin for BKNG stock is 33.84%.
- What is the 5Y average EBITDA margin for Booking Holdings Inc. (BKNG)?
- The 5Y average EBITDA margin for BKNG stock is 30.04%.
- What is the 10Y average EBITDA margin for Booking Holdings Inc. (BKNG)?
- The 10Y average EBITDA margin for BKNG stock is 33.83%.
- What is the 15Y average EBITDA margin for Booking Holdings Inc. (BKNG)?
- The 15Y average EBITDA margin for BKNG stock is 33.99%.
- What is the 20Y average EBITDA margin for Booking Holdings Inc. (BKNG)?
- The 20Y average EBITDA margin for BKNG stock is 29.24%.
Booking Holdings Inc. EBITDA Margin History
| DATE | EBITDA MARGIN |
|---|---|
| 2025-12-31 | 34.24% |
| 2024-12-31 | 39.34% |
| 2023-12-31 | 32.97% |
| 2022-12-31 | 28.79% |
| 2021-12-31 | 21.88% |
| 2020-12-31 | 23.03% |
| 2019-12-31 | 45.57% |
| 2018-12-31 | 38.07% |
| 2017-12-31 | 39.56% |
| 2016-12-31 | 30.07% |
| 2015-12-31 | 38.61% |
| 2014-12-31 | 38.92% |
| 2013-12-31 | 36.77% |
| 2012-12-31 | 35.91% |
| 2011-12-31 | 33.37% |
| 2010-12-31 | 26.80% |
| 2009-12-31 | 21.62% |
| 2008-12-31 | 18.78% |
| 2007-12-31 | 14.04% |
| 2006-12-31 | 8.81% |
| 2005-12-31 | 6.89% |
| 2004-12-31 | 5.03% |
| 2003-12-31 | 2.55% |
| 2002-12-31 | -0.20% |
| 2001-12-31 | 0.22% |
| 2000-12-31 | -3.28% |
| 1999-12-31 | -12.04% |
| 1998-12-31 | -150.28% |
Related Metrics
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel