On trailing earnings, C is cheaper: C trades at a 17.34 P/E and V at 30.58.

Which has grown faster, C or V?

Over the past five years, C grew revenue faster — C at a 15.26% CAGR versus V at 15.04%.

Does C or V pay a bigger dividend?

C yields 1.72% and V yields 0.76% based on trailing dividends and the latest price.

Is C or V more profitable?

V runs the higher net margin — C at 9.34% versus V at 51.68%.

Which has been the better investment, C or V?

Over the past 10-year, V delivered the higher annualized total return — C at 16.18% versus V at 17.91%. Past performance doesn't predict future results.

Citigroup Inc. (C) vs Visa Inc. (V)

C leads on 7 of 13 compared metrics.

A side-by-side comparison of Citigroup Inc. and Visa Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 2, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Citigroup Inc.

$239.97B

$139.93Financial Services

Visa Inc.

$694.14B

$362.13Financial Services

Total return — C vs V

growth of $100 · last 18y

C -32.4%V +2452.6%V compounded faster

Log scale — wide-divergence pair

C V

C vs V: by the numbers

•V is the larger company ($694.14B vs $239.97B market cap).
•C trades at the lower earnings multiple (17.34 vs 30.58 P/E).
•V converts more revenue to profit (51.68% vs 9.34% net margin).
•C grew revenue faster over the past five years (15.26% vs 15.04% CAGR).
•C pays the higher dividend yield (1.72% vs 0.76%).

Which is better, C or V?

Metric tally: C 7 · V 6

It depends on what you're optimizing for:

ValueC(lower P/E)

IncomeC(higher dividend yield)

QualityV(higher ROIC)

Metrics side by side

Valuation

Metric	C	V
P/E ratio	17.34●	30.58
Forward P/E	11.14●	23.55
P/S ratio	1.45●	15.77
P/B ratio	1.18●	19.03
PEG ratio	0.81●	6.78

Profitability

Metric	C	V
Gross margin	45.48%	81.29%●
Operating margin	12.79%	61.12%●
Net margin	9.34%	51.68%●
ROE	7.58%	62.35%●
ROIC	0.95%	28.36%●

Dividends

Metric	C	V
Dividend yield	1.72%●	0.76%
Payout ratio	33.20%	26.22%

Growth (annualized)

Metric	C	V
Revenue CAGR (5Y)	15.26%	15.04%
EPS CAGR (5Y)	8.77%	15.84%●
Total return CAGR (5Y)	18.76%●	9.43%

Frequently asked

Which is better, C or V?: It depends on your goal. value: C (lower P/E); income: C (higher dividend yield); quality: V (higher ROIC). Across all compared metrics, C leads 7 to 6.
Is C or V cheaper?: On trailing earnings, C is cheaper: C trades at a 17.34 P/E and V at 30.58.
Which has grown faster, C or V?: Over the past five years, C grew revenue faster — C at a 15.26% CAGR versus V at 15.04%.
Does C or V pay a bigger dividend?: C yields 1.72% and V yields 0.76% based on trailing dividends and the latest price.
Is C or V more profitable?: V runs the higher net margin — C at 9.34% versus V at 51.68%.
Which has been the better investment, C or V?: Over the past 10-year, V delivered the higher annualized total return — C at 16.18% versus V at 17.91%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 2, 2026.