Booking Holdings Inc. (BKNG) vs Visa Inc. (V)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Visa Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
V
Visa Inc.
$322.39Financial Services
Total return — BKNG vs V
growth of $100 · last 18yBKNG +3485.7%V +2181.6%BKNG compounded faster
BKNG V
BKNG vs V: by the numbers
- •V is the larger company ($617.97B vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 28.08 P/E).
- •V converts more revenue to profit (51.68% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 15.04% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.81%).
Which is better, BKNG or V?
Metric tally: BKNG 13 · V 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | V |
|---|---|---|
| P/E ratio | 21.75● | 28.08 |
| Forward P/E | 13.38● | 21.63 |
| P/S ratio | 4.73● | 14.48 |
| P/B ratio | — | 17.48 |
| PEG ratio | 0.14● | 6.71 |
| EV / EBITDA | 14.07● | 22.47 |
| FCF yield | 6.90%● | 3.40% |
Profitability
| Metric | BKNG | V |
|---|---|---|
| Gross margin | 100.00%● | 81.29% |
| Operating margin | 34.28% | 61.12%● |
| Net margin | 22.23% | 51.68%● |
| ROE | -96.88% | 62.35%● |
| ROIC | 50.82%● | 28.36% |
Dividends
| Metric | BKNG | V |
|---|---|---|
| Dividend yield | 0.97%● | 0.81% |
| Payout ratio | 24.14% | 25.44% |
Growth (annualized)
| Metric | BKNG | V |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 15.04% |
| EPS CAGR (5Y) | 158.62%● | 15.84% |
| FCF CAGR (5Y) | 39.83%● | 13.41% |
| Total return CAGR (5Y) | 12.81%● | 7.33% |
Frequently asked
- Which is better, BKNG or V?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or V cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and V at 28.08.
- Which has grown faster, BKNG or V?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus V at 15.04%.
- Does BKNG or V pay a bigger dividend?
- BKNG yields 0.97% and V yields 0.81% based on trailing dividends and the latest price.
- Is BKNG or V more profitable?
- V runs the higher net margin — BKNG at 22.23% versus V at 51.68%.
- Which has been the better investment, BKNG or V?
- Over the past 10-year, V delivered the higher annualized total return — BKNG at 12.30% versus V at 15.73%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioVisa P/E ratioBooking dividend yieldVisa dividend yieldBooking ROEVisa ROEBooking operating marginVisa operating marginBooking revenue growthVisa revenue growthBooking free cash flowVisa free cash flow
Booking & Visa appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.