American Express Company (AXP) vs Booking Holdings Inc. (BKNG)
A side-by-side comparison of American Express Company and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AXP is classified in Financial Services; BKNG is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AXP
American Express Company
$324.69Financial ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AXP vs BKNG
growth of $100 · dividends reinvested · last 10yAXP +455.9% (+18.7%/yr)BKNG +204.8% (+11.8%/yr)AXP compounded faster over this window
AXP BKNG
AXP vs BKNG: by the numbers
- •AXP is the larger company ($219.27B vs $134.77B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.29 vs 19.64 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (25.53% vs 13.61% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 16.23% CAGR).
- •AXP pays the higher dividend yield (1.10% vs 0.92%).
Metrics side by side
Valuation
| Metric | AXP | BKNG |
|---|---|---|
| P/E ratio | 19.64 | 19.29 |
| Forward P/E | 18.40 | 16.64 |
| P/S ratio | 2.61 | 4.77 |
| P/B ratio | 6.40 | N/A |
| EV / EBITDA | N/A | 13.30 |
| FCF yield | N/A | 7.08% |
Profitability
| Metric | AXP | BKNG |
|---|---|---|
| Gross margin | 84.35% | 100.00% |
| Operating margin | 17.14% | 34.49% |
| Net margin | 13.61% | 25.53% |
| ROE | 33.39% | N/A |
| ROIC | N/A | 71.23% |
Dividends
| Metric | AXP | BKNG |
|---|---|---|
| Dividend yield | 1.10% | 0.92% |
| Payout ratio | 21.42% | 17.83% |
Growth (annualized)
| Metric | AXP | BKNG |
|---|---|---|
| Revenue CAGR (5Y) | 16.23% | 31.52% |
| EPS CAGR (5Y) | 32.53% | 158.62% |
| FCF CAGR (5Y) | N/A | 56.15% |
| Total return CAGR (5Y) | 16.52% | 14.07% |
Frequently asked
- Which has the lower trailing P/E, AXP or BKNG?
- BKNG has the lower trailing P/E: AXP trades at 19.64 and BKNG at 19.29. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AXP or BKNG?
- Over the past five years, BKNG grew revenue faster — AXP at a 16.23% CAGR versus BKNG at 31.52%.
- Does AXP or BKNG pay a bigger dividend?
- AXP yields 1.10% and BKNG yields 0.92% based on trailing dividends and the latest price.
- Is AXP or BKNG more profitable?
- BKNG runs the higher net margin — AXP at 13.61% versus BKNG at 25.53%.
- How have AXP and BKNG total returns compared?
- Over the past 10 years, AXP delivered 18.90% and BKNG delivered 12.15% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
American Express P/E ratioBooking P/E ratioAmerican Express dividend yieldBooking dividend yieldAmerican Express ROEBooking ROEAmerican Express operating marginBooking operating marginAmerican Express revenue growthBooking revenue growthBooking free cash flow
American Express & Booking appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.