Is AXP or BKNG cheaper?

On trailing earnings, AXP is cheaper: AXP trades at a 20.30 P/E and BKNG at 21.75.

Which has grown faster, AXP or BKNG?

Over the past five years, BKNG grew revenue faster — AXP at a 17.35% CAGR versus BKNG at 37.43%.

Does AXP or BKNG pay a bigger dividend?

AXP yields 1.05% and BKNG yields 0.97% based on trailing dividends and the latest price.

Is AXP or BKNG more profitable?

BKNG runs the higher net margin — AXP at 13.61% versus BKNG at 22.23%.

Which has been the better investment, AXP or BKNG?

Over the past 10-year, AXP delivered the higher annualized total return — AXP at 19.13% versus BKNG at 12.30%. Past performance doesn't predict future results.

American Express Company (AXP) vs Booking Holdings Inc. (BKNG)

BKNG leads on 10 of 16 compared metrics, though AXP is the cheaper stock.

A side-by-side comparison of American Express Company and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

AXP

American Express Company

$222.06B

$325.44Financial Services

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Total return — AXP vs BKNG

growth of $100 · last 27y

AXP +809.6%BKNG +896.0%BKNG compounded faster

AXP BKNG

AXP vs BKNG: by the numbers

•AXP is the larger company ($222.06B vs $127.81B market cap).
•AXP trades at the lower earnings multiple (20.30 vs 21.75 P/E).
•BKNG converts more revenue to profit (22.23% vs 13.61% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 17.35% CAGR).
•AXP pays the higher dividend yield (1.05% vs 0.97%).

Which is better, AXP or BKNG?

Metric tally: AXP 6 · BKNG 10

It depends on what you're optimizing for:

ValueAXP(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

IncomeAXP(higher dividend yield)

QualityBKNG(higher ROIC)

Valuation

Metric	AXP	BKNG
P/E ratio	20.30●	21.75
Forward P/E	16.15	13.38●
P/S ratio	2.71●	4.73
P/B ratio	6.57	—
PEG ratio	2.43	0.14●
EV / EBITDA	12.49●	14.07
FCF yield	6.41%	6.90%●

Profitability

Metric	AXP	BKNG
Gross margin	83.50%	100.00%●
Operating margin	20.70%	34.28%●
Net margin	13.61%	22.23%●
ROE	33.00%●	-96.88%
ROIC	8.29%	50.82%●

Dividends

Metric	AXP	BKNG
Dividend yield	1.05%●	0.97%
Payout ratio	22.13%	24.14%

Growth (annualized)

Metric	AXP	BKNG
Revenue CAGR (5Y)	17.35%	37.43%●
EPS CAGR (5Y)	32.53%	158.62%●
FCF CAGR (5Y)	10.67%	39.83%●
Total return CAGR (5Y)	16.01%●	12.81%

Frequently asked

Which is better, AXP or BKNG?: It depends on your goal. value: AXP (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: AXP (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 6.
Is AXP or BKNG cheaper?: On trailing earnings, AXP is cheaper: AXP trades at a 20.30 P/E and BKNG at 21.75.
Which has grown faster, AXP or BKNG?: Over the past five years, BKNG grew revenue faster — AXP at a 17.35% CAGR versus BKNG at 37.43%.
Does AXP or BKNG pay a bigger dividend?: AXP yields 1.05% and BKNG yields 0.97% based on trailing dividends and the latest price.
Is AXP or BKNG more profitable?: BKNG runs the higher net margin — AXP at 13.61% versus BKNG at 22.23%.
Which has been the better investment, AXP or BKNG?: Over the past 10-year, AXP delivered the higher annualized total return — AXP at 19.13% versus BKNG at 12.30%. Past performance doesn't predict future results.

Go deeper

Full AXP analysis Full BKNG analysis Interactive comparison tool

Dig into the metrics

American Express P/E ratio Booking P/E ratio American Express dividend yield Booking dividend yield American Express ROE Booking ROE American Express operating margin Booking operating margin American Express revenue growth Booking revenue growth American Express free cash flow Booking free cash flow

American Express & Booking appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.