Booking Holdings Inc. (BKNG) vs Mastercard Incorporated (MA)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Mastercard Incorporated across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
MA
Mastercard Incorporated
$489.98Financial Services
Total return — BKNG vs MA
growth of $100 · last 20yBKNG +13309.8%MA +10551.7%BKNG compounded faster
BKNG MA
BKNG vs MA: by the numbers
- •MA is the larger company ($432.94B vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 28.36 P/E).
- •MA converts more revenue to profit (45.88% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 17.05% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.67%).
Which is better, BKNG or MA?
Metric tally: BKNG 13 · MA 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | MA |
|---|---|---|
| P/E ratio | 21.75● | 28.36 |
| Forward P/E | 13.38● | 21.48 |
| P/S ratio | 4.73● | 12.89 |
| P/B ratio | — | 65.09 |
| PEG ratio | 0.14● | 1.81 |
| EV / EBITDA | 14.07● | 21.13 |
| FCF yield | 6.90%● | 4.05% |
Profitability
| Metric | BKNG | MA |
|---|---|---|
| Gross margin | 100.00%● | 82.96% |
| Operating margin | 34.28% | 59.40%● |
| Net margin | 22.23% | 45.88%● |
| ROE | -96.88% | 231.63%● |
| ROIC | 50.82%● | 48.63% |
Dividends
| Metric | BKNG | MA |
|---|---|---|
| Dividend yield | 0.97%● | 0.67% |
| Payout ratio | 24.14% | 19.70% |
Growth (annualized)
| Metric | BKNG | MA |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 17.05% |
| EPS CAGR (5Y) | 158.62%● | 20.93% |
| FCF CAGR (5Y) | 39.83%● | 23.43% |
| Total return CAGR (5Y) | 12.81%● | 6.65% |
Frequently asked
- Which is better, BKNG or MA?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or MA cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and MA at 28.36.
- Which has grown faster, BKNG or MA?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MA at 17.05%.
- Does BKNG or MA pay a bigger dividend?
- BKNG yields 0.97% and MA yields 0.67% based on trailing dividends and the latest price.
- Is BKNG or MA more profitable?
- MA runs the higher net margin — BKNG at 22.23% versus MA at 45.88%.
- Which has been the better investment, BKNG or MA?
- Over the past 10-year, MA delivered the higher annualized total return — BKNG at 12.30% versus MA at 18.49%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMastercard P/E ratioBooking dividend yieldMastercard dividend yieldBooking ROEMastercard ROEBooking operating marginMastercard operating marginBooking revenue growthMastercard revenue growthBooking free cash flowMastercard free cash flow
Booking & Mastercard appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.