Booking Holdings Inc. (BKNG) vs Mastercard Incorporated (MA)
A side-by-side comparison of Booking Holdings Inc. and Mastercard Incorporated across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; MA is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
MA
Mastercard Incorporated
$562.75Financial ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs MA
growth of $100 · dividends reinvested · last 20yBKNG +17064.0%MA +13386.5%BKNG compounded faster
BKNG MA
BKNG vs MA: by the numbers
- •MA is the larger company ($497.23B vs $154.44B market cap).
- •BKNG trades at the lower trailing earnings multiple (24.63 vs 31.93 P/E), one valuation lens rather than an overall verdict.
- •MA converts more revenue to profit (45.88% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 17.05% CAGR).
- •BKNG pays the higher dividend yield (0.86% vs 0.59%).
Metrics side by side
Valuation
| Metric | BKNG | MA |
|---|---|---|
| P/E ratio | 24.63 | 31.93 |
| Forward P/E | 17.87 | 28.09 |
| P/S ratio | 5.36 | 14.52 |
| P/B ratio | N/A | 73.29 |
| PEG ratio | 0.16 | 1.83 |
| EV / EBITDA | 14.82 | N/A |
| FCF yield | 6.09% | N/A |
Profitability
| Metric | BKNG | MA |
|---|---|---|
| Gross margin | 100.00% | 82.96% |
| Operating margin | 34.28% | 59.40% |
| Net margin | 22.23% | 45.88% |
| ROE | -96.88% | 231.63% |
| ROIC | 50.82% | 48.63% |
Dividends
| Metric | BKNG | MA |
|---|---|---|
| Dividend yield | 0.86% | 0.59% |
| Payout ratio | 24.14% | 19.70% |
Growth (annualized)
| Metric | BKNG | MA |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 17.05% |
| EPS CAGR (5Y) | 158.62% | 20.93% |
| FCF CAGR (5Y) | 39.83% | N/A |
| Total return CAGR (5Y) | 17.66% | 8.55% |
Frequently asked
- Which has the lower trailing P/E, BKNG or MA?
- BKNG has the lower trailing P/E: BKNG trades at 24.63 and MA at 31.93. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or MA?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus MA at 17.05%.
- Does BKNG or MA pay a bigger dividend?
- BKNG yields 0.86% and MA yields 0.59% based on trailing dividends and the latest price.
- Is BKNG or MA more profitable?
- MA runs the higher net margin — BKNG at 22.23% versus MA at 45.88%.
- How have BKNG and MA total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and MA delivered 20.01% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioMastercard P/E ratioBooking dividend yieldMastercard dividend yieldBooking ROEMastercard ROEBooking operating marginMastercard operating marginBooking revenue growthMastercard revenue growthBooking free cash flowMastercard free cash flow
Booking & Mastercard appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.