Is BKNG or SQ cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and SQ at 49.81.

Which has grown faster, BKNG or SQ?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SQ at 13.19%.

Does BKNG or SQ pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while SQ does not currently pay one.

Is BKNG or SQ more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus SQ at -2.04%.

Which has been the better investment, BKNG or SQ?

Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus SQ at 4.50%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs Block, Inc. (SQ)

BKNG leads on 11 of 14 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Block, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Block, Inc.

$51.73B

$88.67Technology

Total return — BKNG vs SQ

growth of $100 · last 9y

BKNG +271.8%SQ +590.0%SQ compounded faster

BKNG SQ

BKNG vs SQ: by the numbers

•BKNG is the larger company ($127.81B vs $51.73B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 49.81 P/E).
•BKNG is profitable (22.23% net margin) while SQ runs a net loss (-2.04%).
•BKNG grew revenue faster over the past five years (37.43% vs 13.19% CAGR).
•BKNG pays a dividend (0.97% yield) while SQ does not currently pay one.

Which is better, BKNG or SQ?

Metric tally: BKNG 11 · SQ 3

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	SQ
P/E ratio	21.75●	49.81
Forward P/E	13.38	—
P/S ratio	4.73	2.35●
P/B ratio	—	2.82
PEG ratio	0.14●	696.22
EV / EBITDA	14.07●	26.61
FCF yield	6.90%●	1.28%

Profitability

Metric	BKNG	SQ
Gross margin	100.00%●	44.85%
Operating margin	34.28%●	4.93%
Net margin	22.23%●	-2.04%
ROE	-96.88%	-2.30%●
ROIC	50.82%●	-12.82%

Dividends

Metric	BKNG	SQ
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	SQ
Revenue CAGR (5Y)	37.43%●	13.19%
EPS CAGR (5Y)	158.62%●	34.72%
FCF CAGR (5Y)	39.83%	64.00%●
Total return CAGR (5Y)	12.81%●	4.50%

Frequently asked

Which is better, BKNG or SQ?: It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 11 to 3.
Is BKNG or SQ cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and SQ at 49.81.
Which has grown faster, BKNG or SQ?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SQ at 13.19%.
Does BKNG or SQ pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while SQ does not currently pay one.
Is BKNG or SQ more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus SQ at -2.04%.
Which has been the better investment, BKNG or SQ?: Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus SQ at 4.50%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full SQ analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Block P/E ratio Booking dividend yield Block dividend yield Booking ROE Block ROE Booking operating margin Block operating margin Booking revenue growth Block revenue growth Booking free cash flow Block free cash flow

Booking & Block appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.