ServiceNow, Inc. (NOW) EV/Sales Ratio: 7.88x
Is ServiceNow, Inc.’s EV/Sales ratio high or low?
ServiceNow, Inc.'s EV/Sales ratio of 7.88x is 52% below its 5-year average of 16.32x, near the low end of its 5-year range (6.30x–27.05x).
The EV/Sales ratio for ServiceNow, Inc. (NOW) is 7.88x as of Wednesday, June 10, 2026. It is below its 12-month average by 37.23% (12.55x).
NOW EV/Sales Ratio Chart
NOW Average EV/Sales Ratio Chart
NOW Current vs Average EV/Sales Ratio Chart
NOW EV/Sales Ratio Metrics
EV/SALES RATIO
7.88x
EV/SALES RATIO AVG TTM
12.55x
EV/SALES RATIO AVG 3Y
15.65x
EV/SALES RATIO AVG 5Y
16.32x
EV/SALES RATIO AVG 10Y
16.32x
EV/SALES RATIO AVG 15Y
16.34x
EV/SALES RATIO AVG 20Y
16.34x
CURRENT VS TTM AVG
-37.23%
CURRENT VS 3Y AVG
-49.65%
CURRENT VS 5Y AVG
-51.71%
CURRENT VS 10Y AVG
-51.72%
CURRENT VS 15Y AVG
-51.78%
CURRENT VS 20Y AVG
-51.78%
NOW Competitors' EV/Sales Ratio
| NAME | MARKET CAP | EV/SALES RATIO | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| ServiceNow, Inc. (NOW) | $109.38B | 7.88x | 12.55x | 15.65x | 16.32x |
| Cadence Design Systems, Inc. (CDNS) | $105.80B | 19.30x | 17.14x | 17.80x | 16.45x |
| Accenture plc (ACN) | $104.93B | 1.46x | 2.13x | 2.85x | 3.10x |
| Fortinet, Inc. (FTNT) | $101.91B | 14.29x | 10.23x | 10.43x | 11.75x |
| Adobe Inc. (ADBE) | $94.61B | 3.95x | 5.81x | 9.54x | 11.19x |
| Synopsys, Inc. (SNPS) | $87.82B | 11.09x | 12.40x | 13.17x | 12.31x |
| Snowflake Inc. (SNOW) | $83.15B | 16.60x | 16.54x | 17.71x | 34.20x |
| Datadog, Inc. (DDOG) | $81.03B | 22.84x | 16.86x | 17.95x | 25.03x |
| Uber Technologies, Inc. (UBER) | $139.66B | 2.77x | 3.75x | 3.72x | 3.86x |
| Shopify Inc. (SHOP) | $140.41B | 11.27x | 16.66x | 14.76x | 17.77x |
Understanding EV/Sales
Enterprise Value (EV) = Market Cap + Total Debt - Cash
Sales = Total Revenue (TTM)
EV/Sales is commonly used because:
- It works for unprofitable companies where P/E doesn't apply
- Revenue is harder to manipulate than earnings
- It supports comparisons across companies at different profitability stages
- It is frequently used for software and other revenue-growth-focused companies
Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.
ServiceNow, Inc. EV/Sales Ratio Formula & Definition
EV/Sales = Enterprise Value / Revenue (TTM)
Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
ServiceNow, Inc. EV/Sales Ratio FAQ
- What is the EV/Sales ratio for ServiceNow, Inc. (NOW)?
- The EV/Sales ratio for NOW stock is 7.88x.
- Is ServiceNow, Inc.'s EV/Sales ratio high or low?
- ServiceNow, Inc.'s EV/Sales ratio of 7.88x is 52% below its 5-year average of 16.32x, near the low end of its 5-year range (6.30x–27.05x).
- What is the TTM average EV/Sales ratio for ServiceNow, Inc. (NOW)?
- The TTM average EV/Sales ratio for NOW stock is 12.55x.
- What is the 3Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
- The 3Y average EV/Sales ratio for NOW stock is 15.65x.
- What is the 5Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
- The 5Y average EV/Sales ratio for NOW stock is 16.32x.
- What is the 10Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
- The 10Y average EV/Sales ratio for NOW stock is 16.32x.
- What is the 15Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
- The 15Y average EV/Sales ratio for NOW stock is 16.34x.
- What is the 20Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
- The 20Y average EV/Sales ratio for NOW stock is 16.34x.
ServiceNow, Inc. EV/Sales Ratio History
| DATE | EV/SALES RATIO |
|---|---|
| 2026-06-10 | 7.88x |
| 2026-06-09 | 7.95x |
| 2026-06-08 | 8.49x |
| 2026-06-05 | 8.36x |
| 2026-06-04 | 8.87x |
| 2026-06-03 | 8.76x |
| 2026-06-02 | 9.49x |
| 2026-06-01 | 10.10x |
| 2026-05-29 | 9.24x |
| 2026-05-28 | 8.08x |
| 2026-05-27 | 7.59x |
| 2026-05-26 | 7.42x |
| 2026-05-22 | 7.59x |
| 2026-05-21 | 7.41x |
| 2026-05-20 | 7.68x |
| 2026-05-19 | 7.57x |
| 2026-05-18 | 7.68x |
| 2026-05-15 | 7.06x |
| 2026-05-14 | 6.72x |
| 2026-05-13 | 6.46x |
| 2026-05-12 | 6.61x |
| 2026-05-11 | 6.80x |
| 2026-05-08 | 6.77x |
| 2026-05-07 | 6.95x |
| 2026-05-06 | 6.61x |
| 2026-05-05 | 6.83x |
| 2026-05-04 | 6.83x |
| 2026-05-01 | 6.77x |
| 2026-04-30 | 6.56x |
| 2026-04-29 | 6.60x |
| 2026-04-28 | 6.72x |
| 2026-04-27 | 6.72x |
| 2026-04-24 | 6.70x |
| 2026-04-23 | 6.30x |
| 2026-04-22 | 7.66x |
| 2026-04-21 | 7.86x |
| 2026-04-20 | 7.82x |
| 2026-04-17 | 7.58x |
| 2026-04-16 | 7.57x |
| 2026-04-15 | 7.39x |
| 2026-04-14 | 6.88x |
| 2026-04-13 | 6.98x |
| 2026-04-10 | 6.51x |
| 2026-04-09 | 7.04x |
| 2026-04-08 | 7.65x |
| 2026-04-07 | 7.89x |
| 2026-04-06 | 8.04x |
| 2026-04-02 | 8.00x |
| 2026-04-01 | 8.16x |
| 2026-03-31 | 8.20x |
| 2026-03-30 | 8.24x |
| 2026-03-27 | 7.80x |
| 2026-03-26 | 8.13x |
| 2026-03-25 | 8.09x |
| 2026-03-24 | 8.21x |
| 2026-03-23 | 8.71x |
| 2026-03-20 | 8.66x |
| 2026-03-19 | 8.89x |
| 2026-03-18 | 8.93x |
| 2026-03-17 | 9.16x |
| 2026-03-16 | 9.02x |
| 2026-03-13 | 8.92x |
| 2026-03-12 | 8.86x |
| 2026-03-11 | 9.08x |
| 2026-03-10 | 9.16x |
| 2026-03-09 | 9.58x |
| 2026-03-06 | 9.77x |
| 2026-03-05 | 9.45x |
| 2026-03-04 | 8.94x |
| 2026-03-03 | 8.89x |
| 2026-03-02 | 8.59x |
| 2026-02-27 | 8.48x |
| 2026-02-26 | 8.58x |
| 2026-02-25 | 8.18x |
| 2026-02-24 | 8.04x |
| 2026-02-23 | 7.91x |
| 2026-02-20 | 8.18x |
| 2026-02-19 | 8.43x |
| 2026-02-18 | 8.46x |
| 2026-02-17 | 8.31x |
| 2026-02-13 | 8.40x |
| 2026-02-12 | 8.11x |
| 2026-02-11 | 7.89x |
| 2026-02-10 | 8.36x |
| 2026-02-09 | 8.15x |
| 2026-02-06 | 7.90x |
| 2026-02-05 | 8.05x |
| 2026-02-04 | 8.72x |
| 2026-02-03 | 8.62x |
| 2026-02-02 | 9.27x |
| 2026-01-30 | 9.19x |
| 2026-01-29 | 9.17x |
| 2026-01-28 | 10.18x |
| 2026-01-27 | 10.90x |
| 2026-01-26 | 11.28x |
| 2026-01-23 | 11.01x |
| 2026-01-22 | 10.63x |
| 2026-01-21 | 10.36x |
| 2026-01-20 | 10.37x |
| 2026-01-16 | 10.53x |
| 2026-01-15 | 10.85x |
| 2026-01-14 | 11.13x |
| 2026-01-13 | 11.43x |
| 2026-01-12 | 11.80x |
| 2026-01-09 | 11.73x |
| 2026-01-08 | 12.09x |
| 2026-01-07 | 12.48x |
| 2026-01-06 | 12.31x |
| 2026-01-05 | 12.21x |
| 2026-01-02 | 12.20x |
| 2025-12-31 | 12.67x |
| 2025-12-30 | 12.76x |
| 2025-12-29 | 12.79x |
| 2025-12-26 | 12.73x |
| 2025-12-24 | 12.62x |
| 2025-12-23 | 12.77x |
| 2025-12-22 | 12.96x |
| 2025-12-19 | 12.85x |
| 2025-12-18 | 12.69x |
| 2025-12-17 | 12.95x |
| 2025-12-16 | 12.92x |
| 2025-12-15 | 12.66x |
| 2025-12-12 | 14.32x |
| 2025-12-11 | 14.36x |
| 2025-12-10 | 14.13x |
| 2025-12-09 | 14.15x |
| 2025-12-08 | 14.12x |
| 2025-12-05 | 14.14x |
| 2025-12-04 | 13.88x |
| 2025-12-03 | 13.78x |
| 2025-12-02 | 13.64x |
| 2025-12-01 | 13.60x |
| 2025-11-28 | 13.44x |
| 2025-11-26 | 13.28x |
| 2025-11-25 | 13.66x |
| 2025-11-24 | 13.50x |
| 2025-11-21 | 13.46x |
| 2025-11-20 | 13.24x |
| 2025-11-19 | 13.51x |
| 2025-11-18 | 13.53x |
| 2025-11-17 | 13.83x |
| 2025-11-14 | 14.07x |
| 2025-11-13 | 14.06x |
| 2025-11-12 | 14.30x |
| 2025-11-11 | 14.24x |
| 2025-11-10 | 14.34x |
| 2025-11-07 | 14.26x |
| 2025-11-06 | 14.21x |
| 2025-11-05 | 14.56x |
| 2025-11-04 | 14.69x |
| 2025-11-03 | 15.12x |
| 2025-10-31 | 15.22x |
| 2025-10-30 | 15.47x |
| 2025-10-29 | 15.09x |
| 2025-10-28 | 16.22x |
| 2025-10-27 | 16.37x |
| 2025-10-24 | 16.09x |
| 2025-10-23 | 16.24x |
| 2025-10-22 | 16.18x |
| 2025-10-21 | 16.29x |
| 2025-10-20 | 15.87x |
| 2025-10-17 | 15.63x |
| 2025-10-16 | 15.47x |
| 2025-10-15 | 15.62x |
| 2025-10-14 | 15.76x |
| 2025-10-13 | 15.98x |
| 2025-10-10 | 15.37x |
| 2025-10-09 | 15.88x |
| 2025-10-08 | 15.81x |
| 2025-10-07 | 15.64x |
| 2025-10-06 | 15.79x |
| 2025-10-03 | 15.78x |
| 2025-10-02 | 15.74x |
| 2025-10-01 | 15.78x |
| 2025-09-30 | 15.92x |
| 2025-09-29 | 16.27x |
| 2025-09-26 | 16.19x |
| 2025-09-25 | 15.89x |
| 2025-09-24 | 16.14x |
| 2025-09-23 | 16.04x |
| 2025-09-22 | 16.39x |
| 2025-09-19 | 16.63x |
| 2025-09-18 | 16.39x |
| 2025-09-17 | 16.44x |
| 2025-09-16 | 16.12x |
| 2025-09-15 | 16.39x |
| 2025-09-12 | 16.07x |
| 2025-09-11 | 16.23x |
| 2025-09-10 | 15.97x |
| 2025-09-09 | 16.15x |
| 2025-09-08 | 16.25x |
| 2025-09-05 | 15.80x |
| 2025-09-04 | 15.54x |
| 2025-09-03 | 15.90x |
| 2025-09-02 | 15.76x |
| 2025-08-29 | 15.87x |
| 2025-08-28 | 16.06x |
| 2025-08-27 | 15.36x |
| 2025-08-26 | 14.95x |
| 2025-08-25 | 15.22x |
| 2025-08-22 | 15.33x |
| 2025-08-21 | 15.16x |
| 2025-08-20 | 15.40x |
| 2025-08-19 | 15.34x |
| 2025-08-18 | 15.43x |
| 2025-08-15 | 15.00x |
| 2025-08-14 | 14.71x |
| 2025-08-13 | 14.92x |
| 2025-08-12 | 14.76x |
| 2025-08-11 | 14.81x |
| 2025-08-08 | 15.09x |
| 2025-08-07 | 15.12x |
| 2025-08-06 | 15.78x |
| 2025-08-05 | 15.65x |
| 2025-08-04 | 15.96x |
| 2025-08-01 | 15.81x |
| 2025-07-31 | 16.31x |
| 2025-07-30 | 16.91x |
| 2025-07-29 | 17.18x |
| 2025-07-28 | 17.05x |
| 2025-07-25 | 16.76x |
| 2025-07-24 | 17.24x |
| 2025-07-23 | 16.54x |
| 2025-07-22 | 17.48x |
| 2025-07-21 | 17.44x |
| 2025-07-18 | 17.50x |
| 2025-07-17 | 17.43x |
| 2025-07-16 | 17.57x |
| 2025-07-15 | 17.38x |
| 2025-07-14 | 17.47x |
| 2025-07-11 | 17.05x |
| 2025-07-10 | 17.59x |
| 2025-07-09 | 18.42x |
| 2025-07-08 | 18.59x |
| 2025-07-07 | 18.81x |
| 2025-07-03 | 18.99x |
| 2025-07-02 | 18.35x |
| 2025-07-01 | 18.39x |
| 2025-06-30 | 18.68x |
| 2025-06-27 | 18.58x |
| 2025-06-26 | 18.38x |
| 2025-06-25 | 18.26x |
| 2025-06-24 | 18.10x |
| 2025-06-23 | 17.81x |
| 2025-06-20 | 17.65x |
| 2025-06-18 | 17.84x |
| 2025-06-17 | 18.26x |
| 2025-06-16 | 18.26x |
| 2025-06-13 | 17.96x |
| 2025-06-12 | 18.30x |
| 2025-06-11 | 18.25x |
| 2025-06-10 | 18.35x |
| 2025-06-09 | 18.66x |
| 2025-06-06 | 18.72x |
| 2025-06-05 | 18.49x |
| 2025-06-04 | 18.40x |
| 2025-06-03 | 18.37x |
| 2025-06-02 | 18.39x |
| 2025-05-30 | 18.37x |
| 2025-05-29 | 18.45x |
Showing the most recent 260 of 3,506 data points. The chart above shows the full history.
Related Metrics
About ServiceNow, Inc.
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.
- Sector
- Technology
- Industry
- Software - Application
- CEO
- William R. McDermott