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ServiceNow, Inc. (NOW) EV/Sales Ratio: 7.88x

Is ServiceNow, Inc.’s EV/Sales ratio high or low?

ServiceNow, Inc.'s EV/Sales ratio of 7.88x is 52% below its 5-year average of 16.32x, near the low end of its 5-year range (6.30x–27.05x).

The EV/Sales ratio for ServiceNow, Inc. (NOW) is 7.88x as of Wednesday, June 10, 2026. It is below its 12-month average by 37.23% (12.55x).

NOW EV/Sales Ratio Chart

NOW EV/Sales Ratio
7.88x-57.06% 1Y
Zoom

NOW Average EV/Sales Ratio Chart

NOW Current vs Average EV/Sales Ratio Chart

NOW EV/Sales Ratio Metrics

EV/SALES RATIO

7.88x

EV/SALES RATIO AVG TTM

12.55x

EV/SALES RATIO AVG 3Y

15.65x

EV/SALES RATIO AVG 5Y

16.32x

EV/SALES RATIO AVG 10Y

16.32x

EV/SALES RATIO AVG 15Y

16.34x

EV/SALES RATIO AVG 20Y

16.34x

CURRENT VS TTM AVG

-37.23%

CURRENT VS 3Y AVG

-49.65%

CURRENT VS 5Y AVG

-51.71%

CURRENT VS 10Y AVG

-51.72%

CURRENT VS 15Y AVG

-51.78%

CURRENT VS 20Y AVG

-51.78%

NOW Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
ServiceNow, Inc. (NOW)$109.38B7.88x12.55x15.65x16.32x
Cadence Design Systems, Inc. (CDNS)$105.80B19.30x17.14x17.80x16.45x
Accenture plc (ACN)$104.93B1.46x2.13x2.85x3.10x
Fortinet, Inc. (FTNT)$101.91B14.29x10.23x10.43x11.75x
Adobe Inc. (ADBE)$94.61B3.95x5.81x9.54x11.19x
Synopsys, Inc. (SNPS)$87.82B11.09x12.40x13.17x12.31x
Snowflake Inc. (SNOW)$83.15B16.60x16.54x17.71x34.20x
Datadog, Inc. (DDOG)$81.03B22.84x16.86x17.95x25.03x
Uber Technologies, Inc. (UBER)$139.66B2.77x3.75x3.72x3.86x
Shopify Inc. (SHOP)$140.41B11.27x16.66x14.76x17.77x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

ServiceNow, Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

ServiceNow, Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for ServiceNow, Inc. (NOW)?
The EV/Sales ratio for NOW stock is 7.88x.
Is ServiceNow, Inc.'s EV/Sales ratio high or low?
ServiceNow, Inc.'s EV/Sales ratio of 7.88x is 52% below its 5-year average of 16.32x, near the low end of its 5-year range (6.30x–27.05x).
What is the TTM average EV/Sales ratio for ServiceNow, Inc. (NOW)?
The TTM average EV/Sales ratio for NOW stock is 12.55x.
What is the 3Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
The 3Y average EV/Sales ratio for NOW stock is 15.65x.
What is the 5Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
The 5Y average EV/Sales ratio for NOW stock is 16.32x.
What is the 10Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
The 10Y average EV/Sales ratio for NOW stock is 16.32x.
What is the 15Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
The 15Y average EV/Sales ratio for NOW stock is 16.34x.
What is the 20Y average EV/Sales ratio for ServiceNow, Inc. (NOW)?
The 20Y average EV/Sales ratio for NOW stock is 16.34x.

ServiceNow, Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-107.88x
2026-06-097.95x
2026-06-088.49x
2026-06-058.36x
2026-06-048.87x
2026-06-038.76x
2026-06-029.49x
2026-06-0110.10x
2026-05-299.24x
2026-05-288.08x
2026-05-277.59x
2026-05-267.42x
2026-05-227.59x
2026-05-217.41x
2026-05-207.68x
2026-05-197.57x
2026-05-187.68x
2026-05-157.06x
2026-05-146.72x
2026-05-136.46x
2026-05-126.61x
2026-05-116.80x
2026-05-086.77x
2026-05-076.95x
2026-05-066.61x
2026-05-056.83x
2026-05-046.83x
2026-05-016.77x
2026-04-306.56x
2026-04-296.60x
2026-04-286.72x
2026-04-276.72x
2026-04-246.70x
2026-04-236.30x
2026-04-227.66x
2026-04-217.86x
2026-04-207.82x
2026-04-177.58x
2026-04-167.57x
2026-04-157.39x
2026-04-146.88x
2026-04-136.98x
2026-04-106.51x
2026-04-097.04x
2026-04-087.65x
2026-04-077.89x
2026-04-068.04x
2026-04-028.00x
2026-04-018.16x
2026-03-318.20x
2026-03-308.24x
2026-03-277.80x
2026-03-268.13x
2026-03-258.09x
2026-03-248.21x
2026-03-238.71x
2026-03-208.66x
2026-03-198.89x
2026-03-188.93x
2026-03-179.16x
2026-03-169.02x
2026-03-138.92x
2026-03-128.86x
2026-03-119.08x
2026-03-109.16x
2026-03-099.58x
2026-03-069.77x
2026-03-059.45x
2026-03-048.94x
2026-03-038.89x
2026-03-028.59x
2026-02-278.48x
2026-02-268.58x
2026-02-258.18x
2026-02-248.04x
2026-02-237.91x
2026-02-208.18x
2026-02-198.43x
2026-02-188.46x
2026-02-178.31x
2026-02-138.40x
2026-02-128.11x
2026-02-117.89x
2026-02-108.36x
2026-02-098.15x
2026-02-067.90x
2026-02-058.05x
2026-02-048.72x
2026-02-038.62x
2026-02-029.27x
2026-01-309.19x
2026-01-299.17x
2026-01-2810.18x
2026-01-2710.90x
2026-01-2611.28x
2026-01-2311.01x
2026-01-2210.63x
2026-01-2110.36x
2026-01-2010.37x
2026-01-1610.53x
2026-01-1510.85x
2026-01-1411.13x
2026-01-1311.43x
2026-01-1211.80x
2026-01-0911.73x
2026-01-0812.09x
2026-01-0712.48x
2026-01-0612.31x
2026-01-0512.21x
2026-01-0212.20x
2025-12-3112.67x
2025-12-3012.76x
2025-12-2912.79x
2025-12-2612.73x
2025-12-2412.62x
2025-12-2312.77x
2025-12-2212.96x
2025-12-1912.85x
2025-12-1812.69x
2025-12-1712.95x
2025-12-1612.92x
2025-12-1512.66x
2025-12-1214.32x
2025-12-1114.36x
2025-12-1014.13x
2025-12-0914.15x
2025-12-0814.12x
2025-12-0514.14x
2025-12-0413.88x
2025-12-0313.78x
2025-12-0213.64x
2025-12-0113.60x
2025-11-2813.44x
2025-11-2613.28x
2025-11-2513.66x
2025-11-2413.50x
2025-11-2113.46x
2025-11-2013.24x
2025-11-1913.51x
2025-11-1813.53x
2025-11-1713.83x
2025-11-1414.07x
2025-11-1314.06x
2025-11-1214.30x
2025-11-1114.24x
2025-11-1014.34x
2025-11-0714.26x
2025-11-0614.21x
2025-11-0514.56x
2025-11-0414.69x
2025-11-0315.12x
2025-10-3115.22x
2025-10-3015.47x
2025-10-2915.09x
2025-10-2816.22x
2025-10-2716.37x
2025-10-2416.09x
2025-10-2316.24x
2025-10-2216.18x
2025-10-2116.29x
2025-10-2015.87x
2025-10-1715.63x
2025-10-1615.47x
2025-10-1515.62x
2025-10-1415.76x
2025-10-1315.98x
2025-10-1015.37x
2025-10-0915.88x
2025-10-0815.81x
2025-10-0715.64x
2025-10-0615.79x
2025-10-0315.78x
2025-10-0215.74x
2025-10-0115.78x
2025-09-3015.92x
2025-09-2916.27x
2025-09-2616.19x
2025-09-2515.89x
2025-09-2416.14x
2025-09-2316.04x
2025-09-2216.39x
2025-09-1916.63x
2025-09-1816.39x
2025-09-1716.44x
2025-09-1616.12x
2025-09-1516.39x
2025-09-1216.07x
2025-09-1116.23x
2025-09-1015.97x
2025-09-0916.15x
2025-09-0816.25x
2025-09-0515.80x
2025-09-0415.54x
2025-09-0315.90x
2025-09-0215.76x
2025-08-2915.87x
2025-08-2816.06x
2025-08-2715.36x
2025-08-2614.95x
2025-08-2515.22x
2025-08-2215.33x
2025-08-2115.16x
2025-08-2015.40x
2025-08-1915.34x
2025-08-1815.43x
2025-08-1515.00x
2025-08-1414.71x
2025-08-1314.92x
2025-08-1214.76x
2025-08-1114.81x
2025-08-0815.09x
2025-08-0715.12x
2025-08-0615.78x
2025-08-0515.65x
2025-08-0415.96x
2025-08-0115.81x
2025-07-3116.31x
2025-07-3016.91x
2025-07-2917.18x
2025-07-2817.05x
2025-07-2516.76x
2025-07-2417.24x
2025-07-2316.54x
2025-07-2217.48x
2025-07-2117.44x
2025-07-1817.50x
2025-07-1717.43x
2025-07-1617.57x
2025-07-1517.38x
2025-07-1417.47x
2025-07-1117.05x
2025-07-1017.59x
2025-07-0918.42x
2025-07-0818.59x
2025-07-0718.81x
2025-07-0318.99x
2025-07-0218.35x
2025-07-0118.39x
2025-06-3018.68x
2025-06-2718.58x
2025-06-2618.38x
2025-06-2518.26x
2025-06-2418.10x
2025-06-2317.81x
2025-06-2017.65x
2025-06-1817.84x
2025-06-1718.26x
2025-06-1618.26x
2025-06-1317.96x
2025-06-1218.30x
2025-06-1118.25x
2025-06-1018.35x
2025-06-0918.66x
2025-06-0618.72x
2025-06-0518.49x
2025-06-0418.40x
2025-06-0318.37x
2025-06-0218.39x
2025-05-3018.37x
2025-05-2918.45x

Showing the most recent 260 of 3,506 data points. The chart above shows the full history.

About ServiceNow, Inc.

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.

Santa Clara, CA
26,293 employees
Technology / Software - Application
Sector
Technology
Industry
Software - Application
CEO
William R. McDermott