Cloudflare, Inc. (NET) vs ServiceNow, Inc. (NOW)
NOW leads on 10 of 12 compared metrics.
A side-by-side comparison of Cloudflare, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — NET vs NOW
growth of $100 · last 7yNET +1169.3%NOW +102.7%NET compounded faster
Log scale — wide-divergence pair
NET NOW
NET vs NOW: by the numbers
- •NOW is the larger company ($105.35B vs $81.10B market cap).
- •NOW is profitable (12.59% net margin) while NET runs a net loss (-3.72%).
- •NET grew revenue faster over the past five years (37.27% vs 23.64% CAGR).
Which is better, NET or NOW?
Metric tally: NET 2 · NOW 10It depends on what you're optimizing for:
GrowthNET(faster 5Y revenue CAGR)
QualityNOW(higher ROIC)
Valuation
| Metric | NET | NOW |
|---|---|---|
| P/E ratio | — | 60.80 |
| Forward P/E | 144.58 | 20.19● |
| P/S ratio | 34.60 | 7.61● |
| P/B ratio | 52.77 | 9.06● |
| PEG ratio | — | 4.05 |
| EV / EBITDA | 603.02 | 32.83● |
| FCF yield | 0.44% | 4.36%● |
Profitability
| Metric | NET | NOW |
|---|---|---|
| Gross margin | 73.33% | 76.56%● |
| Operating margin | -9.27% | 13.44%● |
| Net margin | -3.72% | 12.59%● |
| ROE | -5.68% | 14.98%● |
| ROIC | -4.10% | 8.98%● |
Growth (annualized)
| Metric | NET | NOW |
|---|---|---|
| Revenue CAGR (5Y) | 37.27%● | 23.64% |
| EPS CAGR (5Y) | — | 69.74% |
| FCF CAGR (5Y) | — | 24.23% |
| Total return CAGR (5Y) | 19.43%● | 0.51% |
Frequently asked
- Which is better, NET or NOW?
- It depends on your goal. growth: NET (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, NOW leads 10 to 2.
- Which has grown faster, NET or NOW?
- Over the past five years, NET grew revenue faster — NET at a 37.27% CAGR versus NOW at 23.64%.
- Is NET or NOW more profitable?
- NOW runs the higher net margin — NET at -3.72% versus NOW at 12.59%.
- Which has been the better investment, NET or NOW?
- Over the past 5-year, NOW delivered the higher annualized total return — NET at 19.43% versus NOW at 21.29%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Cloudflare P/E ratioServiceNow P/E ratioCloudflare dividend yieldServiceNow dividend yieldCloudflare ROEServiceNow ROECloudflare operating marginServiceNow operating marginCloudflare revenue growthServiceNow revenue growthCloudflare free cash flowServiceNow free cash flow
Cloudflare & ServiceNow appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.