Cloudflare, Inc. (NET) vs ServiceNow, Inc. (NOW)

A side-by-side comparison of Cloudflare, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnNET vs NOW

growth of $100 · dividends reinvested · last 7y
NET +1602.9% (+49.9%/yr)NOW +163.0% (+14.8%/yr)NET compounded faster over this window
Log scale — wide-divergence pair
101001k10kStart $100202120232025$1,703$263
NET NOW

NET vs NOW: by the numbers

  • NOW is the larger company ($137.02B vs $108.80B market cap).
  • NOW is profitable (11.34% net margin) while NET runs a net loss (-8.21%).
  • NET grew revenue faster over the past five years (36.49% vs 23.29% CAGR).

Metrics side by side

Valuation

MetricNETNOW
P/E ratioN/A82.83
Forward P/E243.0032.55
P/S ratio43.319.30
P/B ratio67.1610.95
EV / EBITDAN/A51.97
FCF yield0.35%3.34%

Profitability

MetricNETNOW
Gross margin72.58%74.77%
Operating margin-14.11%11.40%
Net margin-8.21%11.34%
ROE-12.73%13.34%
ROIC-6.90%5.54%

Growth (annualized)

MetricNETNOW
Revenue CAGR (5Y)36.49%23.29%
EPS CAGR (5Y)N/A69.74%
FCF CAGR (5Y)N/A24.63%
Total return CAGR (5Y)19.17%0.45%

Frequently asked

Which has grown faster, NET or NOW?
Over the past five years, NET grew revenue faster — NET at a 36.49% CAGR versus NOW at 23.29%.
Is NET or NOW more profitable?
NOW runs the higher net margin — NET at -8.21% versus NOW at 11.34%.
How have NET and NOW total returns compared?
Over the past 5 years, NET delivered 19.17% and NOW delivered 0.45% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.