ServiceNow, Inc. (NOW) vs Snowflake Inc. (SNOW)

NOW leads on 10 of 11 compared metrics.

A side-by-side comparison of ServiceNow, Inc. and Snowflake Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — NOW vs SNOW

growth of $100 · last 6y
NOW +12.0%SNOW -8.3%NOW compounded faster
50100150200250Start $100202120222023202420252026$112$92
NOW SNOW

NOW vs SNOW: by the numbers

  • NOW is the larger company ($105.35B vs $80.68B market cap).
  • NOW is profitable (12.59% net margin) while SNOW runs a net loss (-23.79%).
  • SNOW grew revenue faster over the past five years (47.87% vs 23.64% CAGR).

Which is better, NOW or SNOW?

Metric tally: NOW 10 · SNOW 1

It depends on what you're optimizing for:

GrowthSNOW(faster 5Y revenue CAGR)
QualityNOW(higher ROIC)

Valuation

MetricNOWSNOW
P/E ratio60.80
Forward P/E20.1985.82
P/S ratio7.6115.98
P/B ratio9.0641.45
PEG ratio4.05
EV / EBITDA32.83
FCF yield4.36%1.45%

Profitability

MetricNOWSNOW
Gross margin76.56%67.15%
Operating margin13.44%-26.11%
Net margin12.59%-23.79%
ROE14.98%-61.71%
ROIC8.98%-30.15%

Growth (annualized)

MetricNOWSNOW
Revenue CAGR (5Y)23.64%47.87%
EPS CAGR (5Y)69.74%
FCF CAGR (5Y)24.23%
Total return CAGR (5Y)0.51%-0.66%

Frequently asked

Which is better, NOW or SNOW?
It depends on your goal. growth: SNOW (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, NOW leads 10 to 1.
Which has grown faster, NOW or SNOW?
Over the past five years, SNOW grew revenue faster — NOW at a 23.64% CAGR versus SNOW at 47.87%.
Is NOW or SNOW more profitable?
NOW runs the higher net margin — NOW at 12.59% versus SNOW at -23.79%.
Which has been the better investment, NOW or SNOW?
Over the past 5-year, NOW delivered the higher annualized total return — NOW at 21.29% versus SNOW at -0.66%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.