ServiceNow, Inc. (NOW) vs Snowflake Inc. (SNOW)
NOW leads on 10 of 11 compared metrics.
A side-by-side comparison of ServiceNow, Inc. and Snowflake Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — NOW vs SNOW
growth of $100 · last 6yNOW +12.0%SNOW -8.3%NOW compounded faster
NOW SNOW
NOW vs SNOW: by the numbers
- •NOW is the larger company ($105.35B vs $80.68B market cap).
- •NOW is profitable (12.59% net margin) while SNOW runs a net loss (-23.79%).
- •SNOW grew revenue faster over the past five years (47.87% vs 23.64% CAGR).
Which is better, NOW or SNOW?
Metric tally: NOW 10 · SNOW 1It depends on what you're optimizing for:
GrowthSNOW(faster 5Y revenue CAGR)
QualityNOW(higher ROIC)
Valuation
| Metric | NOW | SNOW |
|---|---|---|
| P/E ratio | 60.80 | — |
| Forward P/E | 20.19● | 85.82 |
| P/S ratio | 7.61● | 15.98 |
| P/B ratio | 9.06● | 41.45 |
| PEG ratio | 4.05 | — |
| EV / EBITDA | 32.83 | — |
| FCF yield | 4.36%● | 1.45% |
Profitability
| Metric | NOW | SNOW |
|---|---|---|
| Gross margin | 76.56%● | 67.15% |
| Operating margin | 13.44%● | -26.11% |
| Net margin | 12.59%● | -23.79% |
| ROE | 14.98%● | -61.71% |
| ROIC | 8.98%● | -30.15% |
Growth (annualized)
| Metric | NOW | SNOW |
|---|---|---|
| Revenue CAGR (5Y) | 23.64% | 47.87%● |
| EPS CAGR (5Y) | 69.74% | — |
| FCF CAGR (5Y) | 24.23% | — |
| Total return CAGR (5Y) | 0.51%● | -0.66% |
Frequently asked
- Which is better, NOW or SNOW?
- It depends on your goal. growth: SNOW (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, NOW leads 10 to 1.
- Which has grown faster, NOW or SNOW?
- Over the past five years, SNOW grew revenue faster — NOW at a 23.64% CAGR versus SNOW at 47.87%.
- Is NOW or SNOW more profitable?
- NOW runs the higher net margin — NOW at 12.59% versus SNOW at -23.79%.
- Which has been the better investment, NOW or SNOW?
- Over the past 5-year, NOW delivered the higher annualized total return — NOW at 21.29% versus SNOW at -0.66%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
ServiceNow P/E ratioSnowflake P/E ratioServiceNow dividend yieldSnowflake dividend yieldServiceNow ROESnowflake ROEServiceNow operating marginSnowflake operating marginServiceNow revenue growthSnowflake revenue growthServiceNow free cash flowSnowflake free cash flow
ServiceNow & Snowflake appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.