ServiceNow, Inc. (NOW) vs Uber Technologies, Inc. (UBER)
UBER leads on 11 of 15 compared metrics.
A side-by-side comparison of ServiceNow, Inc. and Uber Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 16, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — NOW vs UBER
growth of $100 · last 7yNOW +84.6%UBER +76.6%NOW compounded faster
NOW UBER
NOW vs UBER: by the numbers
- •UBER is the larger company ($149.77B vs $104.82B market cap).
- •UBER trades at the lower earnings multiple (18.17 vs 61.99 P/E).
- •UBER converts more revenue to profit (15.91% vs 12.59% net margin).
- •UBER grew revenue faster over the past five years (37.83% vs 23.64% CAGR).
Which is better, NOW or UBER?
Metric tally: NOW 4 · UBER 11It depends on what you're optimizing for:
ValueUBER(lower P/E)
GrowthUBER(faster 5Y revenue CAGR)
QualityUBER(higher ROIC)
Metrics side by side
Valuation
| Metric | NOW | UBER |
|---|---|---|
| P/E ratio | 61.99 | 18.17● |
| Forward P/E | 20.59 | 16.51● |
| P/S ratio | 7.76 | 2.81● |
| P/B ratio | 9.23 | 6.10● |
| PEG ratio | 4.05● | 7.26 |
| EV / EBITDA | 33.48 | 25.80● |
| FCF yield | 4.28% | 6.49%● |
Profitability
| Metric | NOW | UBER |
|---|---|---|
| Gross margin | 76.56%● | 41.03% |
| Operating margin | 13.44%● | 11.66% |
| Net margin | 12.59% | 15.91%● |
| ROE | 14.98% | 34.50%● |
| ROIC | 8.98% | 11.21%● |
Growth (annualized)
| Metric | NOW | UBER |
|---|---|---|
| Revenue CAGR (5Y) | 23.64% | 37.83%● |
| EPS CAGR (5Y) | 69.74%● | 34.99% |
| FCF CAGR (5Y) | 24.23% | — |
| Total return CAGR (5Y) | -0.10% | 8.47%● |
Frequently asked
- Which is better, NOW or UBER?
- It depends on your goal. value: UBER (lower P/E); growth: UBER (faster 5Y revenue CAGR); quality: UBER (higher ROIC). Across all compared metrics, UBER leads 11 to 4.
- Is NOW or UBER cheaper?
- On trailing earnings, UBER is cheaper: NOW trades at a 61.99 P/E and UBER at 18.17.
- Which has grown faster, NOW or UBER?
- Over the past five years, UBER grew revenue faster — NOW at a 23.64% CAGR versus UBER at 37.83%.
- Is NOW or UBER more profitable?
- UBER runs the higher net margin — NOW at 12.59% versus UBER at 15.91%.
- Which has been the better investment, NOW or UBER?
- Over the past 5-year, NOW delivered the higher annualized total return — NOW at 21.29% versus UBER at 8.47%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
ServiceNow P/E ratioUber Technologies P/E ratioServiceNow dividend yieldUber Technologies dividend yieldServiceNow ROEUber Technologies ROEServiceNow operating marginUber Technologies operating marginServiceNow revenue growthUber Technologies revenue growthServiceNow free cash flowUber Technologies free cash flow
ServiceNow & Uber Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 16, 2026.