ServiceNow, Inc. (NOW) vs Uber Technologies, Inc. (UBER)

UBER leads on 11 of 15 compared metrics.

A side-by-side comparison of ServiceNow, Inc. and Uber Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 16, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — NOW vs UBER

growth of $100 · last 7y
NOW +84.6%UBER +76.6%NOW compounded faster
100200300400Start $100202120232025$185$177
NOW UBER

NOW vs UBER: by the numbers

  • UBER is the larger company ($149.77B vs $104.82B market cap).
  • UBER trades at the lower earnings multiple (18.17 vs 61.99 P/E).
  • UBER converts more revenue to profit (15.91% vs 12.59% net margin).
  • UBER grew revenue faster over the past five years (37.83% vs 23.64% CAGR).

Which is better, NOW or UBER?

Metric tally: NOW 4 · UBER 11

It depends on what you're optimizing for:

ValueUBER(lower P/E)
GrowthUBER(faster 5Y revenue CAGR)
QualityUBER(higher ROIC)

Metrics side by side

Valuation

MetricNOWUBER
P/E ratio61.9918.17
Forward P/E20.5916.51
P/S ratio7.762.81
P/B ratio9.236.10
PEG ratio4.057.26
EV / EBITDA33.4825.80
FCF yield4.28%6.49%

Profitability

MetricNOWUBER
Gross margin76.56%41.03%
Operating margin13.44%11.66%
Net margin12.59%15.91%
ROE14.98%34.50%
ROIC8.98%11.21%

Growth (annualized)

MetricNOWUBER
Revenue CAGR (5Y)23.64%37.83%
EPS CAGR (5Y)69.74%34.99%
FCF CAGR (5Y)24.23%
Total return CAGR (5Y)-0.10%8.47%

Frequently asked

Which is better, NOW or UBER?
It depends on your goal. value: UBER (lower P/E); growth: UBER (faster 5Y revenue CAGR); quality: UBER (higher ROIC). Across all compared metrics, UBER leads 11 to 4.
Is NOW or UBER cheaper?
On trailing earnings, UBER is cheaper: NOW trades at a 61.99 P/E and UBER at 18.17.
Which has grown faster, NOW or UBER?
Over the past five years, UBER grew revenue faster — NOW at a 23.64% CAGR versus UBER at 37.83%.
Is NOW or UBER more profitable?
UBER runs the higher net margin — NOW at 12.59% versus UBER at 15.91%.
Which has been the better investment, NOW or UBER?
Over the past 5-year, NOW delivered the higher annualized total return — NOW at 21.29% versus UBER at 8.47%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 16, 2026.