ServiceNow, Inc. (NOW) vs Uber Technologies, Inc. (UBER)

A side-by-side comparison of ServiceNow, Inc. and Uber Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnNOW vs UBER

growth of $100 · dividends reinvested · last 7y
NOW +169.1% (+15.2%/yr)UBER +71.0% (+8.0%/yr)NOW compounded faster over this window
100200300400Start $100202120232025$269$171
NOW UBER

NOW vs UBER: by the numbers

  • NOW is the larger company ($151.04B vs $146.22B market cap).
  • UBER trades at the lower trailing earnings multiple (15.79 vs 91.31 P/E), one valuation lens rather than an overall verdict.
  • UBER converts more revenue to profit (17.34% vs 11.34% net margin).
  • UBER grew revenue faster over the past five years (33.95% vs 23.29% CAGR).

Metrics side by side

Valuation

MetricNOWUBER
P/E ratio91.3115.79
Forward P/E35.8921.40
P/S ratio10.252.65
P/B ratio12.075.35
EV / EBITDA57.0720.39
FCF yield3.03%6.92%

Profitability

MetricNOWUBER
Gross margin74.77%42.31%
Operating margin11.40%12.47%
Net margin11.34%17.34%
ROE13.34%35.07%
ROIC5.54%13.01%

Growth (annualized)

MetricNOWUBER
Revenue CAGR (5Y)23.29%33.95%
EPS CAGR (5Y)69.74%N/A
FCF CAGR (5Y)24.63%N/A
Total return CAGR (5Y)0.45%11.99%

Frequently asked

Which has the lower trailing P/E, NOW or UBER?
UBER has the lower trailing P/E: NOW trades at 91.31 and UBER at 15.79. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, NOW or UBER?
Over the past five years, UBER grew revenue faster — NOW at a 23.29% CAGR versus UBER at 33.95%.
Is NOW or UBER more profitable?
UBER runs the higher net margin — NOW at 11.34% versus UBER at 17.34%.
How have NOW and UBER total returns compared?
Over the past 5 years, NOW delivered 0.45% and UBER delivered 11.99% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.