ServiceNow, Inc. (NOW) vs Uber Technologies, Inc. (UBER)
A side-by-side comparison of ServiceNow, Inc. and Uber Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 31, 2026. Differences are shown without an overall score or investment verdict.
NOW
ServiceNow, Inc.
$111.23TechnologyDelayed quote: Jul 31, 2026, 4:00 PM EDT
UBER
Uber Technologies, Inc.
$70.36TechnologyAt close: Jul 31, 2026, 4:00 PM ET
Total return — NOW vs UBER
growth of $100 · dividends reinvested · last 7yNOW +104.7%UBER +69.3%NOW compounded faster
NOW UBER
NOW vs UBER: by the numbers
- •UBER is the larger company ($143.22B vs $115.00B market cap).
- •UBER trades at the lower trailing earnings multiple (17.55 vs 68.79 P/E), one valuation lens rather than an overall verdict.
- •UBER converts more revenue to profit (15.91% vs 11.34% net margin).
- •UBER grew revenue faster over the past five years (37.83% vs 23.29% CAGR).
Metrics side by side
Valuation
| Metric | NOW | UBER |
|---|---|---|
| P/E ratio | 68.79 | 17.55 |
| Forward P/E | 27.03 | 21.06 |
| P/S ratio | 7.75 | 2.71 |
| P/B ratio | 9.12 | 5.89 |
| PEG ratio | 4.04 | 7.26 |
| EV / EBITDA | 43.65 | 21.74 |
| FCF yield | 4.01% | 6.72% |
Profitability
| Metric | NOW | UBER |
|---|---|---|
| Gross margin | 74.77% | 41.03% |
| Operating margin | 11.40% | 11.66% |
| Net margin | 11.34% | 15.91% |
| ROE | 13.34% | 34.50% |
| ROIC | 8.98% | 11.21% |
Growth (annualized)
| Metric | NOW | UBER |
|---|---|---|
| Revenue CAGR (5Y) | 23.29% | 37.83% |
| EPS CAGR (5Y) | 69.74% | 34.99% |
| FCF CAGR (5Y) | 24.63% | N/A |
| Total return CAGR (5Y) | -1.19% | 10.11% |
Frequently asked
- Which has the lower trailing P/E, NOW or UBER?
- UBER has the lower trailing P/E: NOW trades at 68.79 and UBER at 17.55. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, NOW or UBER?
- Over the past five years, UBER grew revenue faster — NOW at a 23.29% CAGR versus UBER at 37.83%.
- Is NOW or UBER more profitable?
- UBER runs the higher net margin — NOW at 11.34% versus UBER at 15.91%.
- How have NOW and UBER total returns compared?
- Over the past 5 years, NOW delivered 22.14% and UBER delivered 10.11% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
ServiceNow P/E ratioUber Technologies P/E ratioServiceNow dividend yieldUber Technologies dividend yieldServiceNow ROEUber Technologies ROEServiceNow operating marginUber Technologies operating marginServiceNow revenue growthUber Technologies revenue growthServiceNow free cash flowUber Technologies free cash flow
ServiceNow & Uber Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 31, 2026.