ServiceNow, Inc. (NOW) vs Uber Technologies, Inc. (UBER)
A side-by-side comparison of ServiceNow, Inc. and Uber Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
NOW
ServiceNow, Inc.
$146.10TechnologyDelayed quote: Sep 15, 2026, 1:05 PM EDT
UBER
Uber Technologies, Inc.
$71.83TechnologyDelayed quote: Sep 15, 2026, 1:05 PM EDT
Total return — NOW vs UBER
growth of $100 · dividends reinvested · last 7yNOW +169.1% (+15.2%/yr)UBER +71.0% (+8.0%/yr)NOW compounded faster over this window
NOW UBER
NOW vs UBER: by the numbers
- •NOW is the larger company ($151.04B vs $146.22B market cap).
- •UBER trades at the lower trailing earnings multiple (15.79 vs 91.31 P/E), one valuation lens rather than an overall verdict.
- •UBER converts more revenue to profit (17.34% vs 11.34% net margin).
- •UBER grew revenue faster over the past five years (33.95% vs 23.29% CAGR).
Metrics side by side
Valuation
| Metric | NOW | UBER |
|---|---|---|
| P/E ratio | 91.31 | 15.79 |
| Forward P/E | 35.89 | 21.40 |
| P/S ratio | 10.25 | 2.65 |
| P/B ratio | 12.07 | 5.35 |
| EV / EBITDA | 57.07 | 20.39 |
| FCF yield | 3.03% | 6.92% |
Profitability
| Metric | NOW | UBER |
|---|---|---|
| Gross margin | 74.77% | 42.31% |
| Operating margin | 11.40% | 12.47% |
| Net margin | 11.34% | 17.34% |
| ROE | 13.34% | 35.07% |
| ROIC | 5.54% | 13.01% |
Growth (annualized)
| Metric | NOW | UBER |
|---|---|---|
| Revenue CAGR (5Y) | 23.29% | 33.95% |
| EPS CAGR (5Y) | 69.74% | N/A |
| FCF CAGR (5Y) | 24.63% | N/A |
| Total return CAGR (5Y) | 0.45% | 11.99% |
Frequently asked
- Which has the lower trailing P/E, NOW or UBER?
- UBER has the lower trailing P/E: NOW trades at 91.31 and UBER at 15.79. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, NOW or UBER?
- Over the past five years, UBER grew revenue faster — NOW at a 23.29% CAGR versus UBER at 33.95%.
- Is NOW or UBER more profitable?
- UBER runs the higher net margin — NOW at 11.34% versus UBER at 17.34%.
- How have NOW and UBER total returns compared?
- Over the past 5 years, NOW delivered 0.45% and UBER delivered 11.99% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
ServiceNow P/E ratioUber Technologies P/E ratioServiceNow ROEUber Technologies ROEServiceNow operating marginUber Technologies operating marginServiceNow revenue growthUber Technologies revenue growthServiceNow free cash flowUber Technologies free cash flow
ServiceNow & Uber Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.