ServiceNow, Inc. (NOW) vs Shopify Inc. (SHOP)

A side-by-side comparison of ServiceNow, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 8, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnNOW vs SHOP

growth of $100 · dividends reinvested · last 10y
NOW +809.0% (+24.7%/yr)SHOP +3259.3% (+42.1%/yr)SHOP compounded faster over this window
01k2k3k4kStart $10020182020202220242026$909$3,359
NOW SHOP

NOW vs SHOP: by the numbers

  • SHOP is the larger company ($174.02B vs $138.78B market cap).
  • NOW trades at the lower trailing earnings multiple (88.29 vs 97.38 P/E), one valuation lens rather than an overall verdict.
  • SHOP converts more revenue to profit (14.53% vs 11.34% net margin).
  • SHOP grew revenue faster over the past five years (28.06% vs 23.29% CAGR).

Metrics side by side

Valuation

MetricNOWSHOP
P/E ratio88.2997.38
Forward P/E34.6975.32
P/S ratio9.9414.19
P/B ratio11.7014.85
EV / EBITDA55.4199.75
FCF yield3.13%1.25%

Profitability

MetricNOWSHOP
Gross margin74.77%47.77%
Operating margin11.40%13.90%
Net margin11.34%14.53%
ROE13.34%15.20%
ROIC5.54%11.67%

Growth (annualized)

MetricNOWSHOP
Revenue CAGR (5Y)23.29%28.06%
EPS CAGR (5Y)69.74%28.61%
FCF CAGR (5Y)24.63%35.93%
Total return CAGR (5Y)0.80%-1.37%

Frequently asked

Which has the lower trailing P/E, NOW or SHOP?
NOW has the lower trailing P/E: NOW trades at 88.29 and SHOP at 97.38. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, NOW or SHOP?
Over the past five years, SHOP grew revenue faster — NOW at a 23.29% CAGR versus SHOP at 28.06%.
Is NOW or SHOP more profitable?
SHOP runs the higher net margin — NOW at 11.34% versus SHOP at 14.53%.
How have NOW and SHOP total returns compared?
Over the past 10 years, NOW delivered 24.92% and SHOP delivered 42.35% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 8, 2026.