ServiceNow, Inc. (NOW) vs Shopify Inc. (SHOP)
A side-by-side comparison of ServiceNow, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 8, 2026. Differences are shown without an overall score or investment verdict.
NOW
ServiceNow, Inc.
$134.23TechnologyDelayed quote: Sep 8, 2026, 3:59 PM EDT
SHOP
Shopify Inc.
$134.10TechnologyDelayed quote: Sep 8, 2026, 4:00 PM EDT
Total return — NOW vs SHOP
growth of $100 · dividends reinvested · last 10yNOW +809.0% (+24.7%/yr)SHOP +3259.3% (+42.1%/yr)SHOP compounded faster over this window
NOW SHOP
NOW vs SHOP: by the numbers
- •SHOP is the larger company ($174.02B vs $138.78B market cap).
- •NOW trades at the lower trailing earnings multiple (88.29 vs 97.38 P/E), one valuation lens rather than an overall verdict.
- •SHOP converts more revenue to profit (14.53% vs 11.34% net margin).
- •SHOP grew revenue faster over the past five years (28.06% vs 23.29% CAGR).
Metrics side by side
Valuation
| Metric | NOW | SHOP |
|---|---|---|
| P/E ratio | 88.29 | 97.38 |
| Forward P/E | 34.69 | 75.32 |
| P/S ratio | 9.94 | 14.19 |
| P/B ratio | 11.70 | 14.85 |
| EV / EBITDA | 55.41 | 99.75 |
| FCF yield | 3.13% | 1.25% |
Profitability
| Metric | NOW | SHOP |
|---|---|---|
| Gross margin | 74.77% | 47.77% |
| Operating margin | 11.40% | 13.90% |
| Net margin | 11.34% | 14.53% |
| ROE | 13.34% | 15.20% |
| ROIC | 5.54% | 11.67% |
Growth (annualized)
| Metric | NOW | SHOP |
|---|---|---|
| Revenue CAGR (5Y) | 23.29% | 28.06% |
| EPS CAGR (5Y) | 69.74% | 28.61% |
| FCF CAGR (5Y) | 24.63% | 35.93% |
| Total return CAGR (5Y) | 0.80% | -1.37% |
Frequently asked
- Which has the lower trailing P/E, NOW or SHOP?
- NOW has the lower trailing P/E: NOW trades at 88.29 and SHOP at 97.38. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, NOW or SHOP?
- Over the past five years, SHOP grew revenue faster — NOW at a 23.29% CAGR versus SHOP at 28.06%.
- Is NOW or SHOP more profitable?
- SHOP runs the higher net margin — NOW at 11.34% versus SHOP at 14.53%.
- How have NOW and SHOP total returns compared?
- Over the past 10 years, NOW delivered 24.92% and SHOP delivered 42.35% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
ServiceNow P/E ratioShopify P/E ratioServiceNow ROEShopify ROEServiceNow operating marginShopify operating marginServiceNow revenue growthShopify revenue growthServiceNow free cash flowShopify free cash flow
ServiceNow & Shopify appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 8, 2026.