Is NOW or SHOP cheaper?

On trailing earnings, NOW is cheaper: NOW trades at a 60.80 P/E and SHOP at 106.12.

Which has grown faster, NOW or SHOP?

Over the past five years, SHOP grew revenue faster — NOW at a 23.64% CAGR versus SHOP at 29.11%.

Is NOW or SHOP more profitable?

NOW runs the higher net margin — NOW at 12.59% versus SHOP at 10.77%.

Which has been the better investment, NOW or SHOP?

Over the past 10-year, SHOP delivered the higher annualized total return — NOW at 21.29% versus SHOP at 43.95%. Past performance doesn't predict future results.

ServiceNow, Inc. (NOW) vs Shopify Inc. (SHOP)

NOW leads on 12 of 15 compared metrics.

A side-by-side comparison of ServiceNow, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — NOW vs SHOP

growth of $100 · last 11y

NOW +559.5%SHOP +6267.1%SHOP compounded faster

Log scale — wide-divergence pair

NOW SHOP

NOW vs SHOP: by the numbers

•SHOP is the larger company ($140.46B vs $105.35B market cap).
•NOW trades at the lower earnings multiple (60.80 vs 106.12 P/E).
•NOW converts more revenue to profit (12.59% vs 10.77% net margin).
•SHOP grew revenue faster over the past five years (29.11% vs 23.64% CAGR).

Which is better, NOW or SHOP?

Metric tally: NOW 12 · SHOP 3

It depends on what you're optimizing for:

ValueNOW(lower P/E)

GrowthSHOP(faster 5Y revenue CAGR)

QualityNOW(higher ROIC)

Metrics side by side

Valuation

Metric	NOW	SHOP
P/E ratio	60.80●	106.12
Forward P/E	20.19●	46.86
P/S ratio	7.61●	11.41
P/B ratio	9.06●	11.25
PEG ratio	4.05	3.71●
EV / EBITDA	32.83●	240.76
FCF yield	4.36%●	1.51%

Profitability

Metric	NOW	SHOP
Gross margin	76.56%●	47.97%
Operating margin	13.44%	13.32%
Net margin	12.59%●	10.77%
ROE	14.98%●	10.62%
ROIC	8.98%●	8.67%

Growth (annualized)

Metric	NOW	SHOP
Revenue CAGR (5Y)	23.64%	29.11%●
EPS CAGR (5Y)	69.74%●	28.61%
FCF CAGR (5Y)	24.23%	28.17%●
Total return CAGR (5Y)	0.51%●	-2.79%

Frequently asked

Which is better, NOW or SHOP?: It depends on your goal. value: NOW (lower P/E); growth: SHOP (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, NOW leads 12 to 3.
Is NOW or SHOP cheaper?: On trailing earnings, NOW is cheaper: NOW trades at a 60.80 P/E and SHOP at 106.12.
Which has grown faster, NOW or SHOP?: Over the past five years, SHOP grew revenue faster — NOW at a 23.64% CAGR versus SHOP at 29.11%.
Is NOW or SHOP more profitable?: NOW runs the higher net margin — NOW at 12.59% versus SHOP at 10.77%.
Which has been the better investment, NOW or SHOP?: Over the past 10-year, SHOP delivered the higher annualized total return — NOW at 21.29% versus SHOP at 43.95%. Past performance doesn't predict future results.

Go deeper

Full NOW analysis Full SHOP analysis Interactive comparison tool

Dig into the metrics

ServiceNow P/E ratio Shopify P/E ratio ServiceNow dividend yield Shopify dividend yield ServiceNow ROE Shopify ROE ServiceNow operating margin Shopify operating margin ServiceNow revenue growth Shopify revenue growth ServiceNow free cash flow Shopify free cash flow

ServiceNow & Shopify appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.