Basis: Latest stored market observation. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the EV/Sales ratio high or low?
The EV/Sales ratio of 5.19x is 25% below its 5-year average of 6.91x, near the low end of its 5-year range (4.40x–16.65x).
As of Sunday, July 26, 2026. 14.14% below its 12-month average of 6.04x.
EV/SALES RATIO
5.19x
EV/SALES RATIO AVG TTM
6.04x
EV/SALES RATIO AVG 3Y
6.31x
EV/SALES RATIO AVG 5Y
6.24x
EV/SALES RATIO AVG 10Y
6.87x
EV/SALES RATIO AVG 15Y
7.17x
EV/SALES RATIO AVG 20Y
6.36x
CURRENT VS TTM AVG
-14.14%
CURRENT VS 3Y AVG
-17.69%
CURRENT VS 5Y AVG
-16.78%
CURRENT VS 10Y AVG
-24.50%
CURRENT VS 15Y AVG
-27.65%
CURRENT VS 20Y AVG
-18.37%
SECTOR MEDIAN · CONSUMER CYCLICAL
2.09x
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+148.33%
vs the sector median at left
Booking Holdings Inc.
Market Cap
$137.51B
EV/Sales Ratio
5.19x
TTM Avg
6.04x
3Y Avg
6.31x
5Y Avg
6.24x
Market Cap
$117.67B
EV/Sales Ratio
3.66x
TTM Avg
3.50x
3Y Avg
3.52x
5Y Avg
3.86x
Market Cap
$116.43B
EV/Sales Ratio
1.79x
TTM Avg
2.07x
3Y Avg
2.00x
5Y Avg
1.90x
Market Cap
$170.33B
EV/Sales Ratio
2.94x
TTM Avg
3.00x
3Y Avg
2.62x
5Y Avg
2.35x
Market Cap
$101.02B
EV/Sales Ratio
1.00x
TTM Avg
1.03x
3Y Avg
1.01x
5Y Avg
1.48x
Market Cap
$98.73B
EV/Sales Ratio
4.43x
TTM Avg
3.94x
3Y Avg
3.61x
5Y Avg
3.82x
Market Cap
$188.11B
EV/Sales Ratio
8.84x
TTM Avg
10.17x
3Y Avg
10.14x
5Y Avg
10.24x
| NAME | MARKET CAP | EV/SALES RATIO | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Booking Holdings Inc. (BKNG) | $137.51B | 5.19x | 6.04x | 6.31x | 6.24x |
| Starbucks Corporation (SBUX)vs › | $117.67B | 3.66x | 3.50x | 3.52x | 3.86x |
| PDD Holdings Inc. (PDD)vs › | $117.66B | 1.50x | 2.54x | 3.89x | 4.87x |
| Lowe's Companies, Inc. (LOW)vs › | $116.43B | 1.79x | 2.07x | 2.00x | 1.90x |
| The TJX Companies, Inc. (TJX)vs › | $170.33B | 2.94x | 3.00x | 2.62x | 2.35x |
| BYD Company Limited (BYDDY)vs › | $101.02B | 1.00x | 1.03x | 1.01x | 1.48x |
| Marriott International, Inc. (MAR)vs › | $98.73B | 4.43x | 3.94x | 3.61x | 3.82x |
| MercadoLibre, Inc. (MELI)vs › | $91.33B | 3.14x | 4.07x | 5.10x | 6.25x |
| McDonald's Corporation (MCD)vs › | $188.11B | 8.84x | 10.17x | 10.14x | 10.24x |
| Airbnb, Inc. (ABNB)vs › | $83.74B | 6.42x | 6.33x | 7.56x | 9.99x |
Enterprise Value (EV) = Market Cap + Total Debt - Cash
Sales = Total Revenue (TTM)
EV/Sales is commonly used because:
Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.
EV/Sales = Enterprise Value / Revenue (TTM)
Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | EV/SALES RATIO |
|---|---|
| 2026-07-24 | 5.19x |
| 2026-07-23 | 5.06x |
| 2026-07-22 | 5.21x |
| 2026-07-21 | 5.25x |
| 2026-07-20 | 5.25x |
| 2026-07-17 | 5.32x |
| 2026-07-16 | 5.40x |
| 2026-07-15 | 5.35x |
| 2026-07-14 | 5.12x |
| 2026-07-13 | 5.15x |
| 2026-07-10 | 5.22x |
| 2026-07-09 | 5.14x |
| 2026-07-08 | 5.10x |
| 2026-07-07 | 5.32x |
| 2026-07-06 | 5.30x |
| 2026-07-02 | 5.40x |
| 2026-07-01 | 5.34x |
| 2026-06-30 | 5.22x |
| 2026-06-29 | 5.34x |
| 2026-06-26 | 5.31x |
| 2026-06-25 | 5.18x |
| 2026-06-24 | 5.30x |
| 2026-06-23 | 4.95x |
| 2026-06-22 | 4.92x |
| 2026-06-18 | 5.03x |
| 2026-06-17 | 5.03x |
| 2026-06-16 | 5.14x |
| 2026-06-15 | 5.11x |
| 2026-06-12 | 4.84x |
| 2026-06-11 | 4.80x |
| 2026-06-10 | 4.71x |
| 2026-06-09 | 4.81x |
| 2026-06-08 | 4.76x |
| 2026-06-05 | 4.86x |
| 2026-06-04 | 4.91x |
| 2026-06-03 | 4.83x |
| 2026-06-02 | 4.90x |
| 2026-06-01 | 4.96x |
| 2026-05-29 | 4.91x |
| 2026-05-28 | 4.98x |
| 2026-05-27 | 4.93x |
| 2026-05-26 | 4.79x |
| 2026-05-22 | 4.72x |
| 2026-05-21 | 4.68x |
| 2026-05-20 | 4.61x |
| 2026-05-19 | 4.54x |
| 2026-05-18 | 4.55x |
| 2026-05-15 | 4.53x |
| 2026-05-14 | 4.54x |
| 2026-05-13 | 4.55x |
| 2026-05-12 | 4.71x |
| 2026-05-11 | 4.63x |
| 2026-05-08 | 4.86x |
| 2026-05-07 | 5.02x |
| 2026-05-06 | 4.93x |
| 2026-05-05 | 4.91x |
| 2026-05-04 | 4.85x |
| 2026-05-01 | 4.97x |
| 2026-04-30 | 4.93x |
| 2026-04-29 | 5.09x |
| 2026-04-28 | 5.08x |
| 2026-04-27 | 5.46x |
| 2026-04-24 | 5.54x |
| 2026-04-23 | 5.44x |
| 2026-04-22 | 5.52x |
| 2026-04-21 | 5.86x |
| 2026-04-20 | 5.90x |
| 2026-04-17 | 5.90x |
| 2026-04-16 | 5.67x |
| 2026-04-15 | 5.71x |
| 2026-04-14 | 5.57x |
| 2026-04-13 | 5.45x |
| 2026-04-10 | 5.34x |
| 2026-04-09 | 5.43x |
| 2026-04-08 | 5.56x |
| 2026-04-07 | 5.33x |
| 2026-04-06 | 5.42x |
| 2026-04-02 | 5.16x |
| 2026-04-01 | 5.15x |
| 2026-03-31 | 5.18x |
| 2026-03-30 | 5.07x |
| 2026-03-27 | 5.00x |
| 2026-03-26 | 5.19x |
| 2026-03-25 | 5.22x |
| 2026-03-24 | 5.28x |
| 2026-03-23 | 5.41x |
| 2026-03-20 | 5.32x |
| 2026-03-19 | 5.28x |
| 2026-03-18 | 5.39x |
| 2026-03-17 | 5.46x |
| 2026-03-16 | 5.28x |
| 2026-03-13 | 5.22x |
| 2026-03-12 | 5.19x |
| 2026-03-11 | 5.32x |
| 2026-03-10 | 5.38x |
| 2026-03-09 | 5.46x |
| 2026-03-06 | 5.60x |
| 2026-03-05 | 5.67x |
| 2026-03-04 | 5.24x |
| 2026-03-03 | 5.11x |
| 2026-03-02 | 5.15x |
| 2026-02-27 | 5.22x |
| 2026-02-26 | 5.23x |
| 2026-02-25 | 5.13x |
| 2026-02-24 | 5.01x |
| 2026-02-23 | 4.77x |
| 2026-02-20 | 5.02x |
| 2026-02-19 | 4.94x |
| 2026-02-18 | 5.26x |
| 2026-02-17 | 5.22x |
| 2026-02-13 | 5.22x |
| 2026-02-12 | 5.24x |
| 2026-02-11 | 5.43x |
| 2026-02-10 | 5.39x |
| 2026-02-09 | 5.34x |
| 2026-02-06 | 5.61x |
| 2026-02-05 | 5.60x |
| 2026-02-04 | 5.80x |
| 2026-02-03 | 5.85x |
| 2026-02-02 | 6.44x |
| 2026-01-30 | 6.29x |
| 2026-01-29 | 6.43x |
| 2026-01-28 | 6.40x |
| 2026-01-27 | 6.48x |
| 2026-01-26 | 6.43x |
| 2026-01-23 | 6.41x |
| 2026-01-22 | 6.48x |
| 2026-01-21 | 6.50x |
| 2026-01-20 | 6.32x |
| 2026-01-16 | 6.44x |
| 2026-01-15 | 6.53x |
| 2026-01-14 | 6.52x |
| 2026-01-13 | 6.68x |
| 2026-01-12 | 6.78x |
| 2026-01-09 | 6.91x |
| 2026-01-08 | 6.85x |
| 2026-01-07 | 6.85x |
| 2026-01-06 | 6.73x |
| 2026-01-05 | 6.75x |
| 2026-01-02 | 6.70x |
| 2025-12-31 | 6.74x |
| 2025-12-30 | 6.83x |
| 2025-12-29 | 6.84x |
| 2025-12-26 | 6.84x |
| 2025-12-24 | 6.85x |
| 2025-12-23 | 6.84x |
| 2025-12-22 | 6.80x |
| 2025-12-19 | 6.78x |
| 2025-12-18 | 6.72x |
| 2025-12-17 | 6.72x |
| 2025-12-16 | 6.84x |
| 2025-12-15 | 6.86x |
| 2025-12-12 | 6.67x |
| 2025-12-11 | 6.64x |
| 2025-12-10 | 6.64x |
| 2025-12-09 | 6.54x |
| 2025-12-08 | 6.51x |
| 2025-12-05 | 6.54x |
| 2025-12-04 | 6.33x |
| 2025-12-03 | 6.35x |
| 2025-12-02 | 6.46x |
| 2025-12-01 | 6.16x |
| 2025-11-28 | 6.18x |
| 2025-11-26 | 6.18x |
| 2025-11-25 | 6.17x |
| 2025-11-24 | 6.13x |
| 2025-11-21 | 6.00x |
| 2025-11-20 | 5.77x |
| 2025-11-19 | 5.90x |
| 2025-11-18 | 6.02x |
| 2025-11-17 | 6.05x |
| 2025-11-14 | 6.35x |
| 2025-11-13 | 6.39x |
| 2025-11-12 | 6.51x |
| 2025-11-11 | 6.35x |
| 2025-11-10 | 6.24x |
| 2025-11-07 | 6.22x |
| 2025-11-06 | 6.16x |
| 2025-11-05 | 6.18x |
| 2025-11-04 | 6.28x |
| 2025-11-03 | 6.33x |
| 2025-10-31 | 6.39x |
| 2025-10-30 | 6.39x |
| 2025-10-29 | 6.39x |
| 2025-10-28 | 6.44x |
| 2025-10-27 | 6.90x |
| 2025-10-24 | 6.76x |
| 2025-10-23 | 6.69x |
| 2025-10-22 | 6.87x |
| 2025-10-21 | 6.95x |
| 2025-10-20 | 6.76x |
| 2025-10-17 | 6.66x |
| 2025-10-16 | 6.51x |
| 2025-10-15 | 6.68x |
| 2025-10-14 | 6.94x |
| 2025-10-13 | 6.90x |
| 2025-10-10 | 6.79x |
| 2025-10-09 | 6.82x |
| 2025-10-08 | 6.74x |
| 2025-10-07 | 6.89x |
| 2025-10-06 | 7.12x |
| 2025-10-03 | 7.12x |
| 2025-10-02 | 7.13x |
| 2025-10-01 | 7.03x |
| 2025-09-30 | 7.09x |
| 2025-09-29 | 7.17x |
| 2025-09-26 | 7.29x |
| 2025-09-25 | 7.32x |
| 2025-09-24 | 7.26x |
| 2025-09-23 | 7.24x |
| 2025-09-22 | 7.17x |
| 2025-09-19 | 7.15x |
| 2025-09-18 | 7.15x |
| 2025-09-17 | 7.29x |
| 2025-09-16 | 7.19x |
| 2025-09-15 | 7.30x |
| 2025-09-12 | 7.17x |
| 2025-09-11 | 7.22x |
| 2025-09-10 | 7.19x |
| 2025-09-09 | 7.32x |
| 2025-09-08 | 7.32x |
| 2025-09-05 | 7.23x |
| 2025-09-04 | 7.34x |
| 2025-09-03 | 7.33x |
| 2025-09-02 | 7.23x |
| 2025-08-29 | 7.35x |
| 2025-08-28 | 7.42x |
| 2025-08-27 | 7.38x |
| 2025-08-26 | 7.49x |
| 2025-08-25 | 7.49x |
| 2025-08-22 | 7.51x |
| 2025-08-21 | 7.50x |
| 2025-08-20 | 7.41x |
| 2025-08-19 | 7.33x |
| 2025-08-18 | 7.27x |
| 2025-08-15 | 7.17x |
| 2025-08-14 | 7.20x |
| 2025-08-13 | 7.16x |
| 2025-08-12 | 7.17x |
| 2025-08-11 | 7.05x |
| 2025-08-08 | 7.10x |
| 2025-08-07 | 7.14x |
| 2025-08-06 | 7.27x |
| 2025-08-05 | 7.17x |
| 2025-08-04 | 7.19x |
| 2025-08-01 | 7.08x |
| 2025-07-31 | 7.23x |
| 2025-07-30 | 7.37x |
| 2025-07-29 | 7.34x |
| 2025-07-28 | 7.84x |
| 2025-07-25 | 7.78x |
| 2025-07-24 | 7.80x |
| 2025-07-23 | 7.92x |
| 2025-07-22 | 7.97x |
| 2025-07-21 | 7.84x |
| 2025-07-18 | 7.87x |
| 2025-07-17 | 7.85x |
| 2025-07-16 | 7.81x |
| 2025-07-15 | 7.84x |
| 2025-07-14 | 7.96x |
Showing the most recent 260 of 5,032 data points. The chart above shows the full history.
