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Booking Holdings Inc. (BKNG)
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Booking Holdings Inc. (BKNG) EV/Sales Ratio: 4.71x

popular:market cap|pe ratio|revenue|price history|total return

Is Booking Holdings Inc.’s EV/Sales ratio high or low?

Booking Holdings Inc.'s EV/Sales ratio of 4.71x is 34% below its 5-year average of 7.19x, near the low end of its 5-year range (4.40x–17.22x).

As of Thursday, June 11, 2026. 25.81% below its 12-month average of 6.35x.

EV/EBITDA|P/S Ratio|Revenue|All Metrics

BKNG EV/Sales Ratio Chart

BKNG EV/Sales Ratio
4.71x-37.86% 1Y
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BKNG Average EV/Sales Ratio Chart

BKNG Current vs Average EV/Sales Ratio Chart

BKNG EV/Sales Ratio Metrics

EV/SALES RATIO

4.71x

EV/SALES RATIO AVG TTM

6.35x

EV/SALES RATIO AVG 3Y

6.32x

EV/SALES RATIO AVG 5Y

7.19x

EV/SALES RATIO AVG 10Y

7.47x

EV/SALES RATIO AVG 15Y

7.57x

EV/SALES RATIO AVG 20Y

6.63x

CURRENT VS TTM AVG

-25.81%

CURRENT VS 3Y AVG

-25.53%

CURRENT VS 5Y AVG

-34.46%

CURRENT VS 10Y AVG

-36.96%

CURRENT VS 15Y AVG

-37.77%

CURRENT VS 20Y AVG

-28.92%

BKNG Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Booking Holdings Inc. (BKNG)$122.82B4.71x6.35x6.32x7.19x
Lowe's Companies, Inc. (LOW)$121.12B1.84x2.08x2.00x1.90x
Starbucks Corporation (SBUX)$115.10B3.53x3.48x3.54x3.93x
Marriott International, Inc. (MAR)$101.94B4.52x3.83x3.55x3.88x
MercadoLibre, Inc. (MELI)$79.96B2.80x4.39x5.20x6.58x
Hilton Worldwide Holdings Inc. (HLT)$77.43B7.40x6.88x6.21x6.91x
Airbnb, Inc. (ABNB)$76.15B5.85x6.40x7.67x10.45x
Ross Stores, Inc. (ROST)$75.71B3.20x2.67x2.43x2.28x
General Motors Company (GM)$71.41B0.98x0.95x0.90x1.00x
NIKE, Inc. (NKE)$65.91B1.50x2.07x2.51x3.35x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Booking Holdings Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Booking Holdings Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for Booking Holdings Inc. (BKNG)?
The EV/Sales ratio for BKNG stock is 4.71x.
Is Booking Holdings Inc.'s EV/Sales ratio high or low?
Booking Holdings Inc.'s EV/Sales ratio of 4.71x is 34% below its 5-year average of 7.19x, near the low end of its 5-year range (4.40x–17.22x).
What is the TTM average EV/Sales ratio for Booking Holdings Inc. (BKNG)?
The TTM average EV/Sales ratio for BKNG stock is 6.35x.
What is the 3Y average EV/Sales ratio for Booking Holdings Inc. (BKNG)?
The 3Y average EV/Sales ratio for BKNG stock is 6.32x.
What is the 5Y average EV/Sales ratio for Booking Holdings Inc. (BKNG)?
The 5Y average EV/Sales ratio for BKNG stock is 7.19x.
What is the 10Y average EV/Sales ratio for Booking Holdings Inc. (BKNG)?
The 10Y average EV/Sales ratio for BKNG stock is 7.47x.
What is the 15Y average EV/Sales ratio for Booking Holdings Inc. (BKNG)?
The 15Y average EV/Sales ratio for BKNG stock is 7.57x.
What is the 20Y average EV/Sales ratio for Booking Holdings Inc. (BKNG)?
The 20Y average EV/Sales ratio for BKNG stock is 6.63x.

Booking Holdings Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-104.71x
2026-06-094.81x
2026-06-084.76x
2026-06-054.86x
2026-06-044.91x
2026-06-034.83x
2026-06-024.90x
2026-06-014.96x
2026-05-294.91x
2026-05-284.98x
2026-05-274.93x
2026-05-264.79x
2026-05-224.72x
2026-05-214.68x
2026-05-204.61x
2026-05-194.54x
2026-05-184.55x
2026-05-154.53x
2026-05-144.54x
2026-05-134.55x
2026-05-124.71x
2026-05-114.63x
2026-05-084.86x
2026-05-075.02x
2026-05-064.93x
2026-05-054.91x
2026-05-044.85x
2026-05-014.97x
2026-04-304.93x
2026-04-295.09x
2026-04-285.08x
2026-04-275.46x
2026-04-245.54x
2026-04-235.44x
2026-04-225.52x
2026-04-215.86x
2026-04-205.90x
2026-04-175.90x
2026-04-165.67x
2026-04-155.71x
2026-04-145.57x
2026-04-135.45x
2026-04-105.34x
2026-04-095.43x
2026-04-085.56x
2026-04-075.33x
2026-04-065.42x
2026-04-025.16x
2026-04-015.15x
2026-03-315.18x
2026-03-305.07x
2026-03-275.00x
2026-03-265.19x
2026-03-255.22x
2026-03-245.28x
2026-03-235.41x
2026-03-205.32x
2026-03-195.28x
2026-03-185.39x
2026-03-175.46x
2026-03-165.28x
2026-03-135.22x
2026-03-125.19x
2026-03-115.32x
2026-03-105.38x
2026-03-095.46x
2026-03-065.60x
2026-03-055.67x
2026-03-045.24x
2026-03-035.11x
2026-03-025.15x
2026-02-275.22x
2026-02-265.23x
2026-02-255.13x
2026-02-245.01x
2026-02-234.77x
2026-02-205.02x
2026-02-194.94x
2026-02-185.26x
2026-02-175.22x
2026-02-135.22x
2026-02-125.24x
2026-02-115.43x
2026-02-105.39x
2026-02-095.34x
2026-02-065.61x
2026-02-055.60x
2026-02-045.80x
2026-02-035.85x
2026-02-026.44x
2026-01-306.29x
2026-01-296.43x
2026-01-286.40x
2026-01-276.48x
2026-01-266.43x
2026-01-236.41x
2026-01-226.48x
2026-01-216.50x
2026-01-206.32x
2026-01-166.44x
2026-01-156.53x
2026-01-146.52x
2026-01-136.68x
2026-01-126.78x
2026-01-096.91x
2026-01-086.85x
2026-01-076.85x
2026-01-066.73x
2026-01-056.75x
2026-01-026.70x
2025-12-316.74x
2025-12-306.83x
2025-12-296.84x
2025-12-266.84x
2025-12-246.85x
2025-12-236.84x
2025-12-226.80x
2025-12-196.78x
2025-12-186.72x
2025-12-176.72x
2025-12-166.84x
2025-12-156.86x
2025-12-126.67x
2025-12-116.64x
2025-12-106.64x
2025-12-096.54x
2025-12-086.51x
2025-12-056.54x
2025-12-046.33x
2025-12-036.35x
2025-12-026.46x
2025-12-016.16x
2025-11-286.18x
2025-11-266.18x
2025-11-256.17x
2025-11-246.13x
2025-11-216.00x
2025-11-205.77x
2025-11-195.90x
2025-11-186.02x
2025-11-176.05x
2025-11-146.35x
2025-11-136.39x
2025-11-126.51x
2025-11-116.35x
2025-11-106.24x
2025-11-076.22x
2025-11-066.16x
2025-11-056.18x
2025-11-046.28x
2025-11-036.33x
2025-10-316.39x
2025-10-306.39x
2025-10-296.39x
2025-10-286.44x
2025-10-276.90x
2025-10-246.76x
2025-10-236.69x
2025-10-226.87x
2025-10-216.95x
2025-10-206.76x
2025-10-176.66x
2025-10-166.51x
2025-10-156.68x
2025-10-146.94x
2025-10-136.90x
2025-10-106.79x
2025-10-096.82x
2025-10-086.74x
2025-10-076.89x
2025-10-067.12x
2025-10-037.12x
2025-10-027.13x
2025-10-017.03x
2025-09-307.09x
2025-09-297.17x
2025-09-267.29x
2025-09-257.32x
2025-09-247.26x
2025-09-237.24x
2025-09-227.17x
2025-09-197.15x
2025-09-187.15x
2025-09-177.29x
2025-09-167.19x
2025-09-157.30x
2025-09-127.17x
2025-09-117.22x
2025-09-107.19x
2025-09-097.32x
2025-09-087.32x
2025-09-057.23x
2025-09-047.34x
2025-09-037.33x
2025-09-027.23x
2025-08-297.35x
2025-08-287.42x
2025-08-277.38x
2025-08-267.49x
2025-08-257.49x
2025-08-227.51x
2025-08-217.50x
2025-08-207.41x
2025-08-197.33x
2025-08-187.27x
2025-08-157.17x
2025-08-147.20x
2025-08-137.16x
2025-08-127.17x
2025-08-117.05x
2025-08-087.10x
2025-08-077.14x
2025-08-067.27x
2025-08-057.17x
2025-08-047.19x
2025-08-017.08x
2025-07-317.23x
2025-07-307.37x
2025-07-297.34x
2025-07-287.84x
2025-07-257.78x
2025-07-247.80x
2025-07-237.92x
2025-07-227.97x
2025-07-217.84x
2025-07-187.87x
2025-07-177.85x
2025-07-167.81x
2025-07-157.84x
2025-07-147.96x
2025-07-117.89x
2025-07-107.90x
2025-07-097.83x
2025-07-087.89x
2025-07-078.03x
2025-07-037.89x
2025-07-027.87x
2025-07-017.91x
2025-06-307.99x
2025-06-277.86x
2025-06-267.73x
2025-06-257.57x
2025-06-247.57x
2025-06-237.37x
2025-06-207.33x
2025-06-187.30x
2025-06-177.32x
2025-06-167.42x
2025-06-137.32x
2025-06-127.54x
2025-06-117.55x
2025-06-107.58x
2025-06-097.65x
2025-06-067.75x
2025-06-057.69x
2025-06-047.67x
2025-06-037.56x
2025-06-027.65x
2025-05-307.62x
2025-05-297.60x

Showing the most recent 260 of 5,031 data points. The chart above shows the full history.

Related Metrics

EV/EBITDAP/S RatioRevenueAll Metrics

About Booking Holdings Inc.

Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.

Norwalk, CT
24,500 employees
www.bookingholdings.com
Consumer Cyclical / Travel Services
Sector
Consumer Cyclical
Industry
Travel Services
CEO
Glenn D. Fogel
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