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ServiceNow, Inc. (NOW) PB Ratio: 9.40

Is ServiceNow, Inc.’s P/B ratio high or low?

ServiceNow, Inc.'s P/B ratio of 9.40 is 56% below its 5-year average of 21.48, near the low end of its 5-year range (6.70–42.49).

The P/B ratio for ServiceNow, Inc. (NOW) is 9.40. It is below its 12-month average by 32.62% (13.95).

NOW PB Ratio Chart

NOW PB Ratio
9.40-54.92% 1Y
Zoom

NOW Average PB Ratio Chart

NOW Current vs Average PB Ratio Chart

NOW PB Ratio Metrics

PB RATIO

9.40

PB RATIO AVG TTM

13.95

PB RATIO AVG 3Y

17.98

PB RATIO AVG 5Y

21.48

PB RATIO AVG 10Y

29.80

PB RATIO AVG 15Y

28.00

PB RATIO AVG 20Y

28.00

CURRENT VS TTM AVG

-32.62%

CURRENT VS 3Y AVG

-47.72%

CURRENT VS 5Y AVG

-56.24%

CURRENT VS 10Y AVG

-68.46%

CURRENT VS 15Y AVG

-66.43%

CURRENT VS 20Y AVG

-66.43%

NOW Competitors' PB Ratio

NAMEMARKET CAPPB RATIOTTM3Y5Y
ServiceNow, Inc. (NOW)$109.38B9.4013.9517.9821.48
Cadence Design Systems, Inc. (CDNS)$105.80B16.0116.8919.2218.47
Accenture plc (ACN)$104.93B3.404.886.797.84
Fortinet, Inc. (FTNT)$101.91B104.4058.31457.53452.36
Adobe Inc. (ADBE)$94.61B8.4311.4814.0114.50
Synopsys, Inc. (SNPS)$87.82B2.884.178.879.10
Snowflake Inc. (SNOW)$83.15B42.7131.2519.0116.45
Datadog, Inc. (DDOG)$81.03B20.8215.5717.9624.30
Uber Technologies, Inc. (UBER)$139.66B5.747.2110.118.87
Shopify Inc. (SHOP)$140.41B11.2414.3112.2511.25

P/B vs. its own history

At 9.40, P/B is cheaper than usual — richer than 2% of its 14-year range.

14-year low

6.70

median

25.67

14-year high

49.52

cheaperricher

Book Value Analysis

P/B Ratio

9.40

Market Price / Book Value per Share

ServiceNow, Inc. PB Ratio Formula & Definition

PB Ratio = Market Cap / Total Shareholders' Equity

The price-to-book ratio compares market capitalization to book value (shareholders' equity). Lower values can indicate a cheaper valuation relative to net assets.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

ServiceNow, Inc. PB Ratio FAQ

What is the P/B ratio for ServiceNow, Inc. (NOW)?
The P/B ratio for NOW stock is 9.40.
Is ServiceNow, Inc.'s P/B ratio high or low?
ServiceNow, Inc.'s P/B ratio of 9.40 is 56% below its 5-year average of 21.48, near the low end of its 5-year range (6.70–42.49).
What is the TTM average P/B ratio for ServiceNow, Inc. (NOW)?
The TTM average P/B ratio for NOW stock is 13.95.
What is the 3Y average P/B ratio for ServiceNow, Inc. (NOW)?
The 3Y average P/B ratio for NOW stock is 17.98.
What is the 5Y average P/B ratio for ServiceNow, Inc. (NOW)?
The 5Y average P/B ratio for NOW stock is 21.48.
What is the 10Y average P/B ratio for ServiceNow, Inc. (NOW)?
The 10Y average P/B ratio for NOW stock is 29.80.
What is the 15Y average P/B ratio for ServiceNow, Inc. (NOW)?
The 15Y average P/B ratio for NOW stock is 28.00.
What is the 20Y average P/B ratio for ServiceNow, Inc. (NOW)?
The 20Y average P/B ratio for NOW stock is 28.00.

ServiceNow, Inc. PB Ratio History

DATEPB RATIO
2026-06-109.40
2026-06-099.48
2026-06-0810.12
2026-06-059.97
2026-06-0410.58
2026-06-0310.45
2026-06-0211.32
2026-06-0112.05
2026-05-2911.03
2026-05-289.64
2026-05-279.05
2026-05-268.86
2026-05-229.06
2026-05-218.84
2026-05-209.16
2026-05-199.03
2026-05-189.17
2026-05-158.43
2026-05-148.02
2026-05-137.72
2026-05-127.89
2026-05-118.11
2026-05-088.08
2026-05-078.30
2026-05-067.90
2026-05-058.16
2026-05-048.15
2026-05-018.08
2026-04-307.83
2026-04-297.88
2026-04-288.02
2026-04-278.02
2026-04-248.00
2026-04-237.52
2026-04-229.14
2026-04-218.09
2026-04-208.05
2026-04-177.81
2026-04-167.79
2026-04-157.61
2026-04-147.09
2026-04-137.19
2026-04-106.70
2026-04-097.25
2026-04-087.87
2026-04-078.12
2026-04-068.27
2026-04-028.24
2026-04-018.40
2026-03-318.44
2026-03-308.48
2026-03-278.03
2026-03-268.37
2026-03-258.32
2026-03-248.45
2026-03-238.96
2026-03-208.91
2026-03-199.15
2026-03-189.18
2026-03-179.43
2026-03-169.28
2026-03-139.18
2026-03-129.12
2026-03-119.34
2026-03-109.42
2026-03-099.85
2026-03-0610.04
2026-03-059.72
2026-03-049.20
2026-03-039.14
2026-03-028.84
2026-02-278.72
2026-02-268.83
2026-02-258.42
2026-02-248.28
2026-02-238.14
2026-02-208.42
2026-02-198.67
2026-02-188.71
2026-02-178.55
2026-02-138.65
2026-02-128.34
2026-02-118.12
2026-02-108.60
2026-02-098.39
2026-02-068.14
2026-02-058.29
2026-02-048.97
2026-02-038.87
2026-02-029.53
2026-01-309.45
2026-01-299.43
2026-01-2810.47
2026-01-2712.25
2026-01-2612.67
2026-01-2312.37
2026-01-2211.94
2026-01-2111.64
2026-01-2011.65
2026-01-1611.83
2026-01-1512.19
2026-01-1412.51
2026-01-1312.84
2026-01-1213.25
2026-01-0913.17
2026-01-0813.58
2026-01-0714.02
2026-01-0613.83
2026-01-0513.71
2026-01-0213.70
2025-12-3114.23
2025-12-3014.33
2025-12-2914.36
2025-12-2614.30
2025-12-2414.18
2025-12-2314.34
2025-12-2214.56
2025-12-1914.43
2025-12-1814.25
2025-12-1714.54
2025-12-1614.51
2025-12-1514.22
2025-12-1216.07
2025-12-1116.12
2025-12-1015.86
2025-12-0915.89
2025-12-0815.86
2025-12-0515.88
2025-12-0415.59
2025-12-0315.48
2025-12-0215.32
2025-12-0115.28
2025-11-2815.10
2025-11-2614.92
2025-11-2515.34
2025-11-2415.16
2025-11-2115.12
2025-11-2014.87
2025-11-1915.17
2025-11-1815.20
2025-11-1715.53
2025-11-1415.80
2025-11-1315.79
2025-11-1216.06
2025-11-1115.99
2025-11-1016.10
2025-11-0716.02
2025-11-0615.96
2025-11-0516.35
2025-11-0416.49
2025-11-0316.98
2025-10-3117.08
2025-10-3017.37
2025-10-2916.94
2025-10-2817.96
2025-10-2718.12
2025-10-2417.81
2025-10-2317.98
2025-10-2217.92
2025-10-2118.03
2025-10-2017.57
2025-10-1717.30
2025-10-1617.13
2025-10-1517.29
2025-10-1417.45
2025-10-1317.69
2025-10-1017.02
2025-10-0917.58
2025-10-0817.51
2025-10-0717.31
2025-10-0617.48
2025-10-0317.47
2025-10-0217.43
2025-10-0117.47
2025-09-3017.62
2025-09-2918.02
2025-09-2617.92
2025-09-2517.59
2025-09-2417.87
2025-09-2317.76
2025-09-2218.15
2025-09-1918.40
2025-09-1818.15
2025-09-1718.20
2025-09-1617.85
2025-09-1518.14
2025-09-1217.79
2025-09-1117.97
2025-09-1017.68
2025-09-0917.88
2025-09-0817.99
2025-09-0517.50
2025-09-0417.21
2025-09-0317.60
2025-09-0217.45
2025-08-2917.57
2025-08-2817.78
2025-08-2717.00
2025-08-2616.56
2025-08-2516.85
2025-08-2216.98
2025-08-2116.79
2025-08-2017.05
2025-08-1916.98
2025-08-1817.08
2025-08-1516.61
2025-08-1416.29
2025-08-1316.52
2025-08-1216.34
2025-08-1116.40
2025-08-0816.71
2025-08-0716.74
2025-08-0617.47
2025-08-0517.33
2025-08-0417.67
2025-08-0117.51
2025-07-3118.06
2025-07-3018.72
2025-07-2919.02
2025-07-2818.87
2025-07-2518.55
2025-07-2419.07
2025-07-2318.31
2025-07-2219.87
2025-07-2119.82
2025-07-1819.89
2025-07-1719.81
2025-07-1619.97
2025-07-1519.76
2025-07-1419.86
2025-07-1119.39
2025-07-1019.99
2025-07-0920.93
2025-07-0821.13
2025-07-0721.37
2025-07-0321.57
2025-07-0220.85
2025-07-0120.90
2025-06-3021.23
2025-06-2721.11
2025-06-2620.89
2025-06-2520.76
2025-06-2420.57
2025-06-2320.25
2025-06-2020.06
2025-06-1820.28
2025-06-1720.75
2025-06-1620.76
2025-06-1320.42
2025-06-1220.80
2025-06-1120.74
2025-06-1020.85
2025-06-0921.20
2025-06-0621.27
2025-06-0521.01
2025-06-0420.91
2025-06-0320.88
2025-06-0220.90
2025-05-3020.88
2025-05-2920.96

Showing the most recent 260 of 3,422 data points. The chart above shows the full history.

About ServiceNow, Inc.

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.

Santa Clara, CA
26,293 employees
Technology / Software - Application
Sector
Technology
Industry
Software - Application
CEO
William R. McDermott