Alphabet Inc. (GOOG) Gross Margin: 60.37%
Is Alphabet Inc.’s gross margin high or low?
Alphabet Inc.'s gross margin of 60.37% is in line with its 5-year average of 56.73%, near the high end of its 5-year range (53.58%–60.37%).
As of Thursday, June 11, 2026. 2.43% above its 12-month average of 58.94%.
GOOG Gross Margin Chart
GOOG Average Gross Margin Chart
GOOG Current vs Average Gross Margin Chart
GOOG Gross Margin Metrics
GROSS MARGIN
60.37%
GROSS MARGIN AVG TTM
58.94%
GROSS MARGIN AVG 3Y
57.47%
GROSS MARGIN AVG 5Y
56.73%
GROSS MARGIN AVG 10Y
57.71%
GROSS MARGIN AVG 15Y
59.29%
GROSS MARGIN AVG 20Y
59.52%
CURRENT VS TTM AVG
+2.43%
CURRENT VS 3Y AVG
+5.05%
CURRENT VS 5Y AVG
+6.41%
CURRENT VS 10Y AVG
+4.60%
CURRENT VS 15Y AVG
+1.82%
CURRENT VS 20Y AVG
+1.43%
GOOG Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Alphabet Inc. (GOOG) | $4.18T | 60.37% | 58.94% | 57.47% | 56.73% |
| Apple Inc. (AAPL) | $4.30T | 47.86% | 46.56% | 45.75% | 44.47% |
| Microsoft Corporation (MSFT) | $2.90T | 68.31% | 69.29% | 68.97% | 68.77% |
| Meta Platforms, Inc. (META) | $1.45T | 81.94% | 81.84% | 80.70% | 80.69% |
| Amazon.com, Inc. (AMZN) | $2.55T | 50.60% | 49.57% | 47.48% | 45.25% |
| Netflix, Inc. (NFLX) | $340.48B | 49.03% | 47.28% | 43.87% | 42.66% |
Gross Margin Analysis
Gross Margin
60.4%
(Revenue - COGS) / Revenue
Alphabet Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Alphabet Inc. Gross Margin FAQ
- What is the gross margin for Alphabet Inc. (GOOG)?
- The gross margin for GOOG stock is 60.37%.
- Is Alphabet Inc.'s gross margin high or low?
- Alphabet Inc.'s gross margin of 60.37% is in line with its 5-year average of 56.73%, near the high end of its 5-year range (53.58%–60.37%).
- What is the TTM average gross margin for Alphabet Inc. (GOOG)?
- The TTM average gross margin for GOOG stock is 58.94%.
- What is the 3Y average gross margin for Alphabet Inc. (GOOG)?
- The 3Y average gross margin for GOOG stock is 57.47%.
- What is the 5Y average gross margin for Alphabet Inc. (GOOG)?
- The 5Y average gross margin for GOOG stock is 56.73%.
- What is the 10Y average gross margin for Alphabet Inc. (GOOG)?
- The 10Y average gross margin for GOOG stock is 57.71%.
- What is the 15Y average gross margin for Alphabet Inc. (GOOG)?
- The 15Y average gross margin for GOOG stock is 59.29%.
- What is the 20Y average gross margin for Alphabet Inc. (GOOG)?
- The 20Y average gross margin for GOOG stock is 59.52%.
Alphabet Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 59.67% |
| 2024-12-31 | 58.20% |
| 2023-12-31 | 56.63% |
| 2022-12-31 | 55.38% |
| 2021-12-31 | 56.94% |
| 2020-12-31 | 53.58% |
| 2019-12-31 | 55.58% |
| 2018-12-31 | 56.48% |
| 2017-12-31 | 58.88% |
| 2016-12-31 | 61.08% |
| 2015-12-31 | 62.44% |
| 2014-12-31 | 61.07% |
| 2013-12-31 | 60.39% |
| 2012-12-31 | 62.69% |
| 2011-12-31 | 65.21% |
| 2010-12-31 | 64.47% |
| 2009-12-31 | 62.61% |
| 2008-12-31 | 60.44% |
| 2007-12-31 | 59.93% |
| 2006-12-31 | 60.16% |
| 2005-12-31 | 58.02% |
| 2004-12-31 | 54.29% |
| 2003-12-31 | 57.31% |
| 2002-12-31 | 70.08% |
| 2001-12-31 | 83.54% |
| 2000-12-31 | 68.18% |
| 1999-12-31 | 0.00% |
Related Metrics
About Alphabet Inc.
Alphabet Inc. operates globally, providing a wide array of products and digital platforms to customers across the United States, Europe, the Middle East, Africa, the Asia-Pacific region, Canada, and Latin America. The company's business is organized into three primary segments: Google Services, Google Cloud, and Other Bets. The Google Services division delivers a broad spectrum of consumer-facing offerings, which include its advertising products, the Android operating system, Chrome browser, various hardware devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search functionality, and YouTube. This segment also generates revenue through the sale of applications, in-app purchases, and digital content via Google Play and YouTube, alongside device sales and consumer subscriptions for YouTube services. Conversely, the Google Cloud segment furnishes enterprise-grade solutions such as infrastructure, cybersecurity, database management, analytics, artificial intelligence, and other professional services. This encompasses the Google Workspace suite, a collection of cloud-native communication and collaboration tools for businesses, including Gmail, Docs, Drive, Calendar, and Meet, among other offerings tailored for corporate clients. The Other Bets segment is dedicated to developing nascent ventures, particularly those focused on healthcare-related and internet services. Established in 1998, Alphabet Inc. maintains its corporate headquarters in Mountain View, California.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- CEO
- Sundar Pichai